Screw practical! Do what you love! Do everything you can to make your dream life a reality. Improve the world with it and improve yourself with it. Do it.
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KIROKAZE
Lint Roller? I Barely Know Her
cherry valley forever

JBB: An Artblog!

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art blog(derogatory)
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Jules of Nature
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izzy's playlists!
tumblr dot com
Show & Tell
YOU ARE THE REASON
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Not today Justin

oozey mess

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@katepopp
Screw practical! Do what you love! Do everything you can to make your dream life a reality. Improve the world with it and improve yourself with it. Do it.
Excited about this (free!) resource for teachers to build stronger relationships with students from the very start of the school year. Check it out!
The Financial Times has made some creative changes to the broken link.
So great.
Panorama Education
Nearly all successful modern companies employ some variation of a build-measure-learn feedback cycle. It’s a cycle that iterates as follows: you take an initial position on what your product should be and build it. Then, you measure your target audience’s response and interaction with the product. Then, you analyze your data measurements to figure out where your initial hypothesis was right or wrong and use the learnings from this analysis to inform that next iteration of the product. The cycle is now complete and begins anew.
Because this cycle is so fundamental to offering a great experience to customers, all companies purchase analytics of one flavor or another. It’s an essential component to building anything. Lacking great analytics, a company is flying blind.
Education is no different. In the market of providing education to students, schools need to engage in a build-measure-learn feedback cycle. This is not a new idea, and there has been a need for assessment of education quality for as long as we have been teaching students.
Panorama Education, a Boston-based company, addresses this market need with a modern web approach that brings the best software advantages to help schools measure and improve the education they offer. They offer a product to schools to survey students, parents, teachers, and staff and then analyze that data to help improve student outcomes.
I’m excited about Panorama Education for a few reasons:
1) Schools give Panorama glowing reviews. When you talk to the data departments of public and charter school districts, they see Panorama as a pinnacle example a great partner.
2) Existing incumbents in the education survey market take a sorely antiquated approach. Some incumbents make money by licensing proprietary survey designs to schools at absorbent prices. Because surveys are most effective when they are run longitudinally, these proprietary surveys create lock-in that needlessly wastes districts’ money as the licenses have to be renewed annually. By contrast, Panorama has collaborated with Harvard University’s Graduate School of Education to build a best-of-breed survey design optimized to capture the best possible data across a wide variety of themes and then open sourced the design. The survey is available for anyone to use for free, and then using Panorama’s survey platform with these surveys will offer a school the best possible product experience. It’s a web-native approach to this market that I love because it means more data will be collected using Panorama’s methodology (even if the schools are not Panorama customers today), and it changes the basis of competition to competing on the quality of the software platform for data collection and analysis (where Panorama shines).
3) The Panorama founders (Aaron Feuer and Xan Tanner) and the team they’ve built are a very impressive group with a mission-driven obsession to build the best possible platform for schools to measure and improve their education. They see analytics in combination with a library of educational best practices as the highest point of leverage to improve improve student outcomes, and they have the commercial and sales instincts to build a very strong business at the same time.
4) The customer traction is remarkable. Panorama has been used by 3 million students across 6500 schools to date. The sales momentum is a testament to the great value proposition they offer schools.
I’m excited to announce Spark Capital’s latest investment today, Panorama Education. Owl Ventures and Spark Capital co-led a $12MM round into the company. I’m delighted to have the opportunity to partner with Aaron and Xan as they continue their mission.
So many of the reasons I love working here.
Of the five domestic airlines studied, two were tops when it came to negative mentions.
“What airlines need to understand is that every tweet from a disgruntled customer is an opportunity to also connect with that customer and strengthen the relationship. Simply replying to a tweet with a canned corporate apology isn’t enough anymore.”
Check out the Affinities™ feature today to see what insights it can provide for your business.
Twitter users shop more often and spend more.
On average, Twitter users shopped online 6.9 times a month while non-users shopped online just 4.3 times a month.
(source: How Twitter Is Influencing Retail Purchase Decisions [STUDY])
This is a really interesting chart as it not only shows how Twitter is used along the purchase funnel but also how strikingly different this usage is based on the purchase category.
crimsonhexagon
Nope. Nope. Nope. Nailed it.
I want this animated on my desktop.
Something new for brands: Tumblr Sponsored Days.
Launching this day with Nike’s (nikewomen) #Better For It campaign.
Here’s how it works: Pinned to the top of a user’s dashboard is a short message or call to action, like Nike’s “Embrace your uncomfort zone.”
It’s styled like our notes and follower notifications—something familiar, unintrusive, and decidedly clickable. And what it links to deepens the engagement: An exclusive tab on the Explore page, one of the most trafficked and engaging pages on Tumblr.
You fill the tab with content. Your own, someone else’s, or a mix of the two. It’s a wall of whatever content suits your brand. You don’t even need a blog to have a Day.
Buy a Sponsored Day for an ongoing campaign, to launch a new blog, or just for fun. Contact your Brand Strategist or email [email protected].
You can also read what our own David Hayes has to say about Sponsored Days in AdWeek.
Visualization of How Public Opinion Changed Over the Course of ‘Serial’
by allbrightallways
Where Does BuzzFeed Source Its Content From?
Tumblr!!! This image could end up on BuzzFeed I guess.
→ Read the analysis here
Well hello, buzzfeed.
31 Times Celebrities Gave The Best Responses To Sexist Questions
Between the music and the BBQ (okay and maybe some booze), be sure to make time for our SXSW Interactive panel, “Managing a Shit Storm & Restoring Your Brand” — featuring Incite’s Robert Gibbs and Ben LaBolt, as well as Becca Lewis of Crimson Hexagon and Liz Jarvis-Shean.
Drawing on recent cases...
Is defining target audience segments by demographics alone sufficient for truly connecting with consumers?
That was the core question tackled at Social Media Week’s Networks of Influence panel, hosted by Translation, Crimson Hexagon and Elite Daily.
While many brands want to target upwardly-mobile millennial audiences, it’s misleading to assume all members of Generation Y think and behave similarly. Consumers don’t self-identify as millennials; they self-identify with networks of like-minded people who share similar experiences and interests.
Groups of people share beliefs, unwritten rules, rituals and social norms. These dynamics are the glue of networks, and understanding them will offer valuable insights that can help brands better relate to consumers.
While it may be more labor intensive to uncover what makes a network of people tick, expanding audience segmentation beyond demographics can help brands reach consumers in more meaningful, authentic ways. Analyzing their social conversations and the content they’re already consuming — and sharing — is a perfect place to start.
Targeting audiences by demographics is like bowling; you hope to hit as many pins as possible. Delivering highly relevant content to a defined network of people who are motivated to share is like a snowball rolling down a hill. Momentum will kick in and brands will happily be along for the ride.
Honeybees are some of nature’s finest mathematicians. Not only can they calculate angles and comprehend the roundness of the earth, these smart insects build and live in one of the most mathematically efficient architectural designs around: the beehive.
View the TED-Ed Lesson Why do honeybees love hexagons? - Zack Patterson and Andy Peterson
Animation by TED-Ed
After the big game, it’s crucial to get the playback: Who was the MVP of social? We analyzed the social data following Sunday’s showdown to see who won social with their advertising campaign strategies, and why they were so successful with the millions of viewers who watched them. We worked together with Offerpop to create this beautiful infographic to share insights on these marketing champions from the big game!
Forget the Patriots, Neil deGrasse Tyson is the real winner of Super Bowl 49