The (Most Popular) Originator of Kpop
Kpop, or Korean pop music, is synonymous with flashy colors, hyped up dance choreographies, catchy lyrics, and the presence of a band that is generally well recognized. These trends have been shown to be tried and true, generating over 150 million fans worldwide with no signs of diminishing momentum. While I do not consider myself to be a Kpop fan, I have had a fascination in how such a niche genre in the early 2000s really took off to become the musical superpower that it is today.
To preface my stance on such a question, I would like to address the fact that Kpop in itself has its origins stemming from various facets of the musical world. It is of course difficult to deduce one singular point from which Kpop sprang to life. Instead, I have chosen to focus on the point in which it truly took off and cemented itself as a sensation that it is today.
Thus, the originator of Kpop from my findings is the classic Gangnam Style by PSY, released in 2012.
When outrightly stated, this conclusion seems almost obvious. However, there is still merit such a deep dive into covering the global sensation. Through such introspection, we can gleam into the conditions in contemporary US that allowed Kpop to spring up, what truly led to the Kpop golden age we see ourselves in, and lasting impacts that Kpop will leave for us in the coming future.
To begin, let us look back into the 2012 music scene. At the start of the year, the contemporary artists of the United States took center stage, such as Katy Perry, Justin Bieber, and Adele. These sensationalized pop songs as we know it were being released for the first time. Furthermore, the platform Gangnam Style was released on, Youtube, was continuing its pattern of great growth. With the establishment of VEVO channels in 2010, Youtube had already carved itself as a mainstay in the music world. It was in July 2012 that PSY published his music video on Youtube for the world to see. Almost overnight, the world was captivated by the video, especially within the US where the concept of pop music had been established. Following such momentum came a third factor that led to Gangnam Style's continued success: social media. Days after its release, many American artists and celebrities began personally endorsing such works, including Katy Perry, Tom Cruise, and Britney Spears.
In regards to what led to the boom in Kpop, we can look further into PSY's reason for making the music video and the style that was emphasized within the music video itself. In 2012, South Korea was undergoing an economic boom, following closely in the footsteps of the US in terms of innovation and culture. PSY originated from such an area, known as Gangnam, known for its similarities to rich neighborhoods akin to Beverly Hills in California. Rather than follow in his families' footsteps and take over his family business in semiconductor manufacturing, he committed himself to a music career. Of course, this story is no rags to riches, but it imparts a sense of freedom, likely inspiring other would-be Kpop artists to pursue similar careers in spite of what "they were meant to be".
Another aspect of defining Kpop was the unique style that Gangnam Style captured 10 years ago. With a single watch, one can immediately recognize some qualities, even if implicitly. These include an iconic dance sequence (horse dance in this instance), catchy tunes (possibly even English to draw in the American audience), and a colorful set to define their character. While there are surely more qualities of what makes Kpop what it is, these aforementioned qualities are what I believe are the heart of Kpop.
Finally, I would like to touch up on the future of Kpop. Whether we like it or not, all media will have to evolve to garner the general populace. While Kpop still remains a mainstay within the United States, its growth is undeniably not as great as its prime in the late 2010s. However, new and old stars alike still continue to remain in the music scene through their innovation and adaptation. For instance, Kpop bands have tapped further into the facets of American music, redefining their brand through the use of jazz, blues, and hip hop for a unique twist on preexisting styles. Ultimately, Kpop is a style that will be etched into the history of American music through its impact on capturing the hearts of the world, acting as a trailblazer that embodies both expressiveness and freedom for those who listen and those who sing.

















