Book of Branding: A Guide to Creating Brand Identity for Startups
Author: Radim Malinic
Publisher: Brand Nu Books (London, UK)
Year: 2019
Pages: 200
About the Book
Book of Branding is a practical and visual guide that helps startups, entrepreneurs, and creatives understand how to build a strong brand identity from the ground up.
Written by Radim Malinic, a creative director and designer, the book explores the entire process of branding — from defining your purpose, vision, and values, to creating a visual identity system that truly represents who you are.
It explains that branding is not just a logo or color palette, but rather an emotional and strategic expression of a company’s story, culture, and goals.
What the Book Covers
• Understanding your audience and market position
• Developing your brand strategy — vision, mission, and tone of voice
• Designing your visual identity — logo, typography, color, photography, and layout
• Applying your brand across digital and physical platforms
• Real-world case studies showing how successful brands are created
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