KKB285 Creative Journal

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50 WORD PITCH

Imagine a world where everyone’s hands are joined in unity for a common goal. That is the purpose of my creative concept. A mural along the sides of the shipping containers at Northshore depicting the Indigenous and maritime history and culture of the area; made up entirely of handprints of members of the surrounding community.

SKILLS NEEDED

The skills needed are painting artistry, people organisation skills, scope perspective, critical thinking, attention to detail.

- 22nd August, 2021

References:

Spinsky Herald. (2016, December 6). Cancer is not a sentence: how children with oncology live in Pinsk. Retrieved from Spinsky Herald: https://p-v.by/news/society/rak_ne_prigovor_kak_v_pinske_zhivut_deti_s_onkologiey/

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Estimate of Total Cost

According to street artist website Happy Decay, the cost for creating a mural can range from $50 to $500 per square metre (Wark, 2021). Meanwhile, the dimensions of a shipping container are standardised to 20′ x 8′ x 8.5′ (360 Connect, 2019). Using this information, it is possible to perform realistic calculations on the estimated total cost. This calculation is performed in the image below, where it can be seen the total final cost comes to $43,680 which is firmly within the budget range of the client.

- 21st August, 2021

References:

360 Connect. (2019). How Wide is a Conex Box? Retrieved from 360 Connect: https://www.360connect.com/product-blog/how-wide-is-a-conex-box/

Wark, B. (2021). Mural Costs & Fees. Retrieved from Happy Decay: https://happydecay.com.au/mural-costs-fees/

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COST CALCULATIONS

- 21st August, 2021

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COMPARING CREATIVE CONCEPT TO SIMILAR CREATIVE CONCEPTS AROUND BRISBANE.

PLEASE SEE FISRT IMAGE FOR DETAILED ANALYSIS

 - 21st August, 2021

References:

Brisbane City Council. (2021, March 8). Brisbane Canvas. Retrieved from Brisbane City Council: https://www.brisbane.qld.gov.au/things-to-see-and-do/experiences-and-culture/public-art-in-brisbane/street-art/brisbane-canvas [Figure 1] [Figure 3]

Where to find Street Art in Brisbane. (2021). Retrieved from Visit Brisbane: https://www.visitbrisbane.com.au/information/articles/arts-and-entertainment/street-art-brisbane?sc_lang=en-au [Figure 2]

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How my Concept meets the Brief for Audience Engagement, Ethics and Diversity

My target audience for my creative concept can encompass all residents and visitors at Northshore. My project engages audiences by actively involving them in the creation of the mural.

I can engage local Indigenous and culturally diverse communities effectively by getting artists from these backgrounds involved in creating their own sections of the mural, and including them as part of the hand printing process. Visitors would want to visit Northshore to engage with my project because it gives them the opportunity to be a part of something special, and cement themselves into the history of Northshore forever. Visitors would want to return to Northshore to see the completed artwork mural with their contribution in it.

This project is also something that can be adapted and refreshed over time with new and exciting artworks to represent the current and future events in Brisbane, so audiences can visit again to be part of the new refreshed murals.

- 17th August, 2021

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How my Concept meets the Brief in Originality

My concept engages with and draws attention to Northshore’s distinctive features in several different ways. Involving shipping containers as the canvas for the mural artworks highlights the historical use of Northshore. Meanwhile, the actual mural artwork is able to represent Northshore’s other geological, historical, physical, and cultural features. This could include depicting images such as Indigenous art, Eat Street and the upcoming Olympics within the long mural wall.

My project cannot be produced by people working outside of the creative sector since it requires Brisbane artists to be at the heart of the project and coordinate the project’s success.

- 17th August, 2021

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How my Concept responds to the Site and Client Brief

My creative concept responds to, and activates the site in many different ways. Firstly, the murals being created can reference current activities, events, and sites around Northshore. This can include parts of the mural referencing Northshore’s Indigenous and maritime heritage, as well as surrounding areas such as Eat Street. Since the shipping containers are long and have four sides, different aspects of Northshore can be represented on the different faces of the shipping containers.

My creative concept reflects the client’s objectives, vision and brand by presenting a new way of engaging with Northshore as a tourist destination. Additionally, my creative concept is able to address Northshore’s competitive pillars such as expansive engagement, ground-breaking attractions, and industrious character.

The gap that my concept fills at Northshore is providing activities that visitors can attend during the daytime on both weekdays and weekends. This is done by having the artwork only being created for visitors to participate in during the day; and also because the murals will be able to be seen much better in daylight.

The value that my creative concept adds to Northshore is a sense of community building since a wide variety of people’s hands are presented together on the same wall, creating a sense of unity.

- 17th August, 2021

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Concept I wish to progress

The concept I wish to progress involves creating murals along the sides of the shipping containers located on the site at Northshore. Local artists around Brisbane and Northshore can run this project, however the whole community can be involved by having a chance to help create the mural. This could be done through having a mural made up entirely of handprints from all members of the community, or letting the public help paint the massive overall mural. Local street artists would be able to direct the general public on where to place their hands and what colours to dip their hands into in order to create the best image possible. For a computer analogy, the communities’ handprints are like pixels on the screen, and when you step back and view the shipping container from afar then you can see the graphic it creates.

I have chosen this concept because it is one that excites me, and appeals to my interests and strengths in art. I also feel that it would fit the criteria brief extremely well.

 - 15th August, 2021

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Brainstorming Ideas

Along with the areas and zones currently located within the Maritime Green, there are several other concepts previously mentioned that may be good sources of inspiration for the creative concept. These include the:

- Amazing backdrop provided from being located right next to the Brisbane River. Utilising this feature could help the creative concept provide original and innovative ideas.

- Rich background of maritime, Indigenous and industrial heritage of Northshore can help the creative concept to be site specific.

- Repurposing wharf timber throughout the precinct can help to tie everything together.

- Shipping containers already located on site.

- Site was originally used as an Indigenous gathering area for community and fishing.

- Eat Street is immediately adjacent to the Maritime Green, and could be ideal to tie into the concepts already presented; as well as other surrounding existing sites.

 - 10th August, 2021

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There are several areas and zones within the Maritime Green that can be used as sources of inspiration for the creative concept. These locations are labelled in the schematic design plan above.

 - 9th August, 2021

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Research on Site and Brief

Upon completing research on the Northshore site and brief, several answers to key pieces of information have become clear. These are outlined below:

- Northshore’s vision is to create a place that inspires new ways of engaging and interacting with the world. This will be done by transforming the riverside urban renewal precinct into a thriving waterfront tourism destination, residential community, business enterprise and innovation hub.

- Northshore’s distinct features include the site’s Indigenous and industrial port heritage; and its relationship to the Brisbane River and surrounding areas.

- The target audience and demographic for this project must include everyone and anyone. This includes new and current residents, destination visitors and tourists, tenants, and developers. All ages, genders, ability levels and races must be encompassed in the scope of the project.

- Northshore’s competitive pillars refer to open access, expansive engagement, enriched experiences, ground-breaking attractions, industrious character, innovative ecosystem, natural lifestyle, and established momentum. At least one of these pillars should be addressed in the creative project.

- 8th August, 2021

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Notes taken from Q&A with client on Tuesday of Week 2

- 4th August, 2021

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Observations on Brief

Reading through the client brief, I have discovered several key pieces of information that must be addressed in order to complete this task. It is important to take this information on board in order to satisfy the clients, and find the best solution possible.

These key points are:

 - The creative concept being developed must respond to, and activate the site. It must reflect the client’s objectives, vision, and brand.

 - The creative concept must be original, while drawing attention to Northshore’s distinct features.

 - The creative concept must consider demographics and target audience at Northshore; and how an audience can be continuously engaged and grown.

 - The creative concept must be within budget, and contain enduring significance that can be refreshed and adapted over time.

These questions will be explored throughout the creative journal on the journey to creative a solution concept.

- August 3rd, 2021