K.O.R. Enterprises Provides Unique Advantages to Chicago Artists
“Struggling artists” - everyone has heard the phrase. The music industry is known for being a harsh, cut-throat environment for anyone trying to make it in the industry. Chase, CEO of Kros-Over Records Enterprises Inc. (K.O.R.E.), a Chicago-based entertainment firm, is determined to change. "I have worked for over 15 years in the music industry, and have seen many people get hurt by the way people did business. I vowed not to do business that way, and to provide artists something they’ve never come across before," Chase stated. Chase is fulfilling his vow through several different approaches, the first being the artist’s commitment to the label. Rather than the typical contract, K.O.R.E. signs artists to a joint venture deal. Chase explained, “Why sign an artist to a deal where they lack power, when they are the ones doing the work? We want to sign them as a Joint Venture partner, so they not only have greater ownership in their journey, but greater power.” His second unique approach is his method of teaching his artists about the industry, and ensuring they understand the business side of it. "Many new artists say that they are up for the challenges of making it big. However when the critics come down hard, or the journey takes longer than anticipated, 99% of them quit. They need to learn that instead of quitting, they need to push through the pain, back talk or doubt. Here at K.O.R.E. we don't force people to stay or to sign. We want to create a culture, or better yet a family-based company, since we are partners. And we should understand how difficult this partnership is going to be. Our motto is "99 for 1" - this is biblical and also powerful. We at K.O.R.E will leave 99 to go after that 1 that is supposed to be with us.” Another unique item K.O.R.E. offers artists is full distribution through TMG/Warner Music Group. Independent labels oftentimes struggle with finding quality distribution, but K.O.R.E.’s partnership with TMG/Warner Music Group Chase is doing one thing for sure and that is establishing a Major Indie in Chicago in 2012 and has an arsenal of artists that will shock the critics. Chase stated, “Critics say we are not trend-setters, but we set trends all the time. R-Kelly, Kanye West, Lincoln Park are just a few examples. How can they say Chicago has no talent? I say no one has given us the opportunity.” Chase is creating an Entertainment hub and is looking for corporate companies in Chicago to partner with him in this vision, and make the entertainment industry in Chicago the multi-billion dollar industry that it should rightfully be.