#SaveTheBees

[ler15e-blog]

Campaign Reviews

There were many amazing campaigns presented in class over the past few days. Some of these campaigns really took off and turned into something that felt real, not like a mandatory project. I liked how passionate certain individuals were in presenting their topics, it made having to sit through class much more bearable. 

One of my favorite campaigns was Emilee’s LGBT campaign. I really liked this campaign because of how thought out every detail of it was. She took nothing and turned it into something amazing. She may not have been in my class, but we worked on the project together outside of class. She became passionate about her topic and I think that is why it was such an awesome and successful campaign. I saw her put so much effort into every tweet and so much effort into her infograph until it was just right. She was able to spread her message successfully, while also doing it in a lighthearted way. The puppy pictures she included on her twitter were my favorite.  

Emilee not only became very proficient in piktochart but she became a very valid and very passionate spokesperson for the LGBT community, which is something that she took great pride in to be a part of. Thumbs up for you Em!

Oh and remember everyone, #SaveTheBees

[ler15e-blog]

Remember everyone!! #SaveTheBees

[bbenc2135spring2016-blog]

WRITING INTO THE DAY What is the message of this campaign? Purpose, audience, mode, medium, rhetorical appeals, style, design. Is it effective?

[ler15e-blog]

The message of the campaign is to spread awareness about ending slavery. These people were posted on landis green grabbing the attention of every student that passed by. By making posters and chalk designs they were able to evoke interest in the individuals that saw it, which led them to be more curious about the topic. The use of pathos is clearly visible, they want you to feel remorse and sad towards those people suffering from slavery. Something i personally don't understand is the severity of slavery now a days. I didn't know it was such a relevant topic that students felt the need to stand outside and promote it. I think it is effective in raising questions, which leads to interest in the subject matter, but not very effective at explaining what exactly is going on.

[melbelkel103]

Viral Marketing

Viral marketing is known as different forms of various marketing techniques which all use social media that is already in existence in order to help in the process of increasing the awareness of the brand in order to help achieve the goal of the different marketing objectives. Viral marketing can be spread and accomplished in various ways such as: through word of mouth or internet. It is mainly a way to spread your campaign. In order for it to work properly though, there are a few things to keep in mind such as: humor, a meme, being dramatic, producing a smile and so on.

Viral marketing is a specific tactic many companies use in the goal of creating a “buzz” for the brand being campaigned for. It is actually a proven fact that viral marketing works. It has been said that the tactic of viral marketing has become known as a “virus” through the different forms of social media such as: youtube, myspace, facebook, along with many others. Social media and viral marketing have become one in the same in that they each help each other achieve the same goal: getting the word out about a certain idea or campaign.

[jackiecialone-deactivated201608]

You make great points about what viral marketing is. Pointing out the different social medias is also very important.

[helloalexrarena-deactivated2016]

I like how you included examples such as memes and then explained the idea of viral marketing to be a “virus” because people will catch on and keep sharing. 

[ler15e-blog]

your post grabbed my attention because you used the word buzz and it reminded me of my project lol. I liked how you included social medias such as youtube and myspace, which i hadn't considered

[jackiecialone-deactivated201608]

Viral Marketing

Viral marketing is a way to get the brand out among the public. It is a way to make people more aware of the brand as well as getting them more interested. Social networking is a huge way to do this. It’s a very productive way to market the product or brand. Most of the successful campaigns are through social media. The most commonly used ways to get the message across are through, “pass-along based, incentive based, trendy based, and undercover based”. Viral marketing only works if it is done the right way. The term used is “seeding”. Without the right seeding the message, even if it is very effective, won’t reach the public. It also needs the right characteristics. The most successful and enjoyable campaigns have been through thinking about the question, “what would people want to send our?”. The most common answer is humor. Getting people to laugh is an easy way to get them to want to send it to their friends. The way to make sure that it becomes successful is by being consistent and thinking about the audience one is trying to reach. 

[gfa15-blog]

Really good analysis! I like how you explained what “seeding” is and how important it is. I also agree with you; humor IS the best way to ensure viral success. 

[ler15e-blog]

I also find it very gratifying that you talked about seeding. I had come into contact with the term previous times but had a hard time grasping my mind around the meaning of it. Your response and the articles I've read have made it clear to me now.

[ler15e-blog]

Viral Marketing

Nowadays everyone relies on the internet greatly. Social medias run rampant as everyone is taking part in them. From the moment you wake up to the moment you go to sleep you are on your phone checking your email, your twitter feed, or your Facebook. As a community we are so glued to our devices and social media that companies have taken to using that to their advantage. The rise of viral marketing came about to do just that. 

Viral marketing is the use of pre existing medias to spread word about a certain company or product. With the use of interactive videos, memes, or information, a company can design an add that can be easily spread and seen by many individuals. Viral marketing works by using medias such as word of mouth or social medias to spread information, but it only works if the ad is made into something that people naturally want to share. Different techniques such as humor, being provocative, or causing controversy are used in order for users to see it and want to share it with their colleagues or friends. Viral marketing is only truly successful when it cliques with the audience and takes off without having to need extra help from the company. 

[bbenc2135spring2016-blog]

WRITING INTO THE DAY Look over this buzz feed article and pick a piece of art which you like. Tell me what about it appeals to you. Now perform a rhetorical analysis on the piece of artwork (purpose, audience, rhetorical appeals, style, design, etc.) What can you learn from this piece that might assist you in Project #3, or assist someone in workshop next week.

[ler15e-blog]

I personally like the periodic table of the Game of Thrones characters. It appeals to me because I love the show and I want to learn more about it, since there are many many things that one must understand in order to truly comprehend the show. I guess the purpose of the poster would be to facilitate all the houses of those living in Westerns and the surrounding areas. The audience would be those who are interested in the show or the books who want to become more educated about GoT lore. The design of the poster is very organized, bringing into it something that is already familiar to us, the periodic table. By using the periodic table they could organize their data into a certain style that we are already familiar with. The poster is simplistic, getting right to the point, which is one of the reasons why it appeals to me. I guess I just have to keep in mind to keep it simple, best way to get a message across is to get right to the point.

[bbenc2135spring2016-blog]

WRITING INTO THE DAY Is the book always better? Name a book that was not better than the movie and explain why. OR Choose a text (book, poem, song, video game) and explain what choices would need to be made to remediate it into a movie.

[ler15e-blog]

When creating a cinematic masterpiece that is based off a book, a director faces many challenges. One of the biggest challenges would be fitting all the content of a book into a 2 hour movie. Why this proves difficult is because the director does not really have the time to develop deep intricate characters like books do. There is only so much you can fit into a 2 hour movie without making it overwhelmingly detailed. For example, a movie that failed entirely was Eragon. The books were amazing masterpieces that were butchered entirely by the sad disgrace of a movie. Because of the press for time the director cut crucial elements out and changed the storyline to make it fit. In general, I personally have not encountered an instance where I thought the movie was better than the book. Books have the ability to single out characters using marvelous descriptive words and forming an intricate background that would be almost impossible to translate into the big screen. For example, in the Hunger Games movie, the directors did a really good job in keeping with the story, but the movie still lacks the richness the books give the reader. Every vivid detail described using meticulously picked syntax allows for the reader to be in deeper connection with the scenery and its characters. I hope that one day a cinematic piece can make me change my mind about the movie vs. book debate, but until then I believe the book is always better.

[bbenc2135spring2016-blog]

WRITING INTO THE DAY Choose your favorite story (book, movie, tv, etc. Fiction or nonfiction) Who are the characters? What is the setting? What happens in the story? (Plot) What’s the central conflict?

Now, perform a rhetorical analysis on the story. What’s the rhetorical situation: Purpose, Audience, Rhetorical Appeals, mode, media, genre conventions, style, design, sources (inspiration).

[ler15e-blog]

Maybe not my favorite, but still a very good movie, The Bee Movie. It is about Barry, a typical honey bee who sets out to change the bee world forever by suing humans for exploiting their honey. It is set in New York City and the story takes place over an extended period of time. The conflict revolves around the bees, everything starts dying since they're not pollinating any flowers because of the fact that they have so much honey already. 

While watching this movie recently i realized that it was a wake up call of sorts. The movie talks about the importance of bees to the environment and the problems that come with the disappearance of bees. The movie discuses the bee industry and how flawed it is. The audience of the movie would be the children who the movie was meant for, but the purpose might be a little too deep for a child to entirely fully understand. The movie uses a lot of logos in order to back up their claims about the bee keeping industry. Another rhetorical appeal that is widely used in the movie is pathos. They play with your emotions and make sure you're emotionally attached to the characters so that you feel more strongly towards the bees. The movie serves as an eye opening motion picture and I personally believe that the inspiration of the movie came from the recent buzz surrounding bee keeping and the honey industry, which involves a lot of speculation about the life and death of bees in honey farms.

[ler15e-blog]

TED Talk

I have always found TED Talks to be very interesting. What always amazes me about TED Talks is the diversity in them. You can have a TED Talk which discusses new technology to help humanity in some way, or you can have one talking about personal issues and how to solve them. Anything from helping yourself, to helping your neighbor. Another amazing quality of any given TED Talk is the ability of each individual speaker to deliver a message in a way that is both captivating and intriguing, while still being easy to understand. TED Talks can have you thinking that a talk is about a certain topic, when in reality it is about an entirely different idea that is integrated so smoothly with the first one that the change of focus seems natural. For example today’s speaker started talking about video games, and I personally thought it was going to be a talk about gaming, but very carefully she integrated the idea of bettering yourself into the talk. The way the woman integrated her own personal struggle story to the topic of gaming was really interesting. She made a talk about hardships and recovery into something that was lighthearted and understandable. I love the way she motivated everyone to change their life for the better. TED Talks never cease to amaze me, an individual speaker can motivate an entire room to make a change, and I think that is amazing.

[bbenc2135spring2016-blog]

WRITING INTO THE DAY What is the rhetorical situation? (Audience, purpose, rhetorical appeals, media, mode, use of genre conventions, style, design) How does the media craft the message? If you were to remediate it, what would you change?

[ler15e-blog]

I guess the rhetorical situation is the fact that Princess Leia is holding hands with an ewok, romantically I presume, while Han Solo is left in the dirt sadly, holding a flower. The targeted audience is children or anyone that plays with legos. This add, along with the title “Make your own story”, was done to showcase different situations and worlds that one can create with Legos. It seems like the add is some sort of poster, or add on a website. The style and design of the add work perfectly. It is simple enough to get the point accross clearly, and it is comical. By making the add easy on the eyes and pretty straightforward it causes the reader to be more interested. The red background is an attention grabber and the  Star Wars theme can resonate within the viewers, especially since it has now resurfaced as a prevalent topic. If I had to change anything from this add I wouldn't know what to add it or substitute out. I think the add was perfectly crafted and it serves its purpose, demonstrating the possibilities of scenarios and worlds one can create using Legos.

[ler15e-blog]

So yesterday I went to The Warehouse on Gaines St. to experience open mic night! Naturally, I dragged my friends along to accompany me. At first I didn't know what to expect and I was a little skeptical, but after bringing it up to some of my friends they assured me I had nothing to worry about. My friends told me they regularly visit The Warehouse for open mic night and they said it was an awesome experience. After hearing that I was ecstatic to participate in the event. Making our way to the back of The Warehouse into a dark room lit only by small candles and colorful lights on the stage, my friends and I took our seats up front. Slowly but surely the whole room was full of people, not a single table was empty. When it was time to begin each poet had someone who introduced them. The first poet had beautifully sounding sentences, the way he painted a mental picture in each person’s head was beautiful. A lot of his poems had elements pertaining to his childhood, specific moments he remembered. A lot of these childhood memories involved the poet’s dad, wether it was whittling  or teaching the young poet to shoot a gun. The second poet also incorporated the theme of childhood into his poems which I thought was interesting. What was truly captivating was the way the poems were so audibly pleasing. I felt at peace listening to each poets soothing tone, as the words they chose blended beautifully to create a masterpiece. I definitely look forward to going back next week, and for those of you who didn't know, along with the readings next week The Warehouse is holding a fundraiser! Go and show support! I’ll be there!

[ler15e-blog]

Scary movies

A lot of scary movies that people chose incorporate jump scares, which is a way to instill fear into the audience, but a lot of movies have underlying creepy and twisted themes that disturb the audience. Some movies involve extraterrestrial beings or scary beasts, while others focus more on scary events that could happen in real life. While some movies focus more on special effects to scare their audience, others are more subtle and scare you in a way that is much less in-your-face. Some individuals don't particularly enjoy scary movies, like Miranda and Laura, and some prefer scary books rather than films, like A-Money. The majority of the people seem to enjoy scary movies to a certain extent, the amount of outliers is much smaller than the amount of those who enjoy movies. The ratio of women to men who dislike scary movies is greater, Rebecca said that she “watches movies to relax not to get her adrenaline pumping”. Some people, unlike Rebecca, have grown up watching scary movies, like Parker, which have had a greater impact on his life. 

Luis Rodriguez

Barron Jones

Jordan Roneree

[bbenc2135spring2016-blog]

WRITING INTO THE DAY: Writing with voice

Imagine a person you are close to (a parent, roommate, teammate, best friend, someone you care about - DON’T PICK SOMEONE YOU HATE). Think about the words they use. What are their common phrases? Write a paragraph using their voice. (Describe their morning routine, tell a story from their point of view, let them describe their family pet…) Be sure to use their specific personal details & let me SEE and HEAR who they are. Post to Tumblr when complete.

[ler15e-blog]

Honestly my day has gone pretty perfect all day let me tell you what I did. So I wake up this morning and look outside and it was just so beautiful I decided to make today the best day ever. So to start my day, I ate a whole plate of fruit, but I took a picture of it before I ate it of course. Then I went to class. Walking to class is such a hassle but honestly it’s so beautiful outside, the birds are chirping, the dew on the grass is shimmering, that I didn't even mind. In class we drew in our notebooks so I drew some flowers and stuff. Next up is my 3D design class. So I get there and we’re working on making little 3D houses and honestly it’s so much fun. So after I finished with class for the day I decided to go eat something, so I made myself some food, and I took a picture of it before I ate it of course. After eating I decided to join my beautiful friends outside because, again, it’s such a beautiful day. I was going to take a picture but my storage was full so I was like “are you kitten me right meow?”. So I had to sit on my phone and delete some pictures of all the amazing food I've eaten, but it’s ok because that just means I have more room to take more pictures of my food. And that pretty much sums up my day. -Allie

[bbenc2135spring2016-blog]

WRITING INTO THE DAY: Show. Don’t tell. Compose a paragraph explaining your Spring Break plans. Paint me a picture of what this week away from FSU will look like: show me, don’t tell me. Avoid words and synonyms like FUN, & if you do not have an exciting Spring Break planned, avoid words and synonyms like BORING. Try to put me in the scene of your world. Describe the setting or layout an itinerary: anything that allows me to feel like I am in that same place. Post on tumblr when done.

[ler15e-blog]

My spring break will consist of a lot of sun. Back home in south florida the weather is nice enough where you would want to spend the day outside every day. A day trip to the crowded and bustling Lincoln Rd would prove to be very satisfying as it always is. Walking down the whole boulevard then getting a burger at ShakeShack, as tradition mandates. Apart from day time escapades, what I am most excited about are the night time adventures. Wether it is getting Los Verdes at 3 am with my friends, or walking down Miami Beach at night, there are plenty things to look forward to. A nice bonfire on the beach as the waves crash nearby sounds enticing also. In the end one can't forget that going back home is about going back to your family also. Family outings and dinners are other exciting plans to look forward to. Wether it is going out to eat or staying in with the family enjoying my dad’s amazing barbecue, going back home for spring break should prove to be fruitful.

[isaiahenc2135-blog]

Project 2 Research Plan

10 sources are the largest number of sources I’ve had to incorporate in my paper to date, so I plan on getting my sources from many different places. I intend to start by using the search engine Google to find several books, newspapers and magazines to reference online. I will also utilize google to find helpful websites and law journals that can be found online. I may also use other search engines, such as Bing, as each one has their own way of searching the internet for information. Next I plan on utilizing the library databases that Mike the librarian discussed with our class during our visit to the library last week. In the databases I will search key words such as “Lawyer”, “Attorney”, and “Criminal Defense” and see what the databases provide me with from there. I intend to go to the library and ask the librarian to help me find books on lawyers and attorneys.  I also plan to ask the librarians to help me generate ideas to start my paper. Finally, I will incorporate the interview. I plan on interviewing an attorney that runs his own law firm back in my home town. I believe he will be a great source because his law firm has been very successful, and he has personally done well in may cases on his way to owning his very own firm.

[afo15b-blog]

Nice post! I have never had to cite to this extent, let alone 10 sources. I was not prepared for this so I will admit it took me awhile to start rolling. Google did help, but it wasn’t always specific enough. The library sources helped me retrieve the more specific information I was lacking.

I believe your paper will benefit from the research you find in library books, due to the topic of your paper. It’s important to reach beyond the Internet!

Last, but not least, your interview seems awesome. I believe that the attorney you are interviewing will be very credible and offer a lot of insight. Good plan, I hope your paper goes very well!

[ler15e-blog]

Solid post! I like how you included the fact that you plan on using bing as one of your search engines. It is actually the first time I have heard of someone using bing, so I am interested in seeing the helpful information you gather from it. Best of luck on your quest for academic excellence!

[hguyette19-deactivated20160503]

Project 2 Plan

My community is tattoos and one of their issues is, are they suitable for the work place?  In order to research this, I immediately went to the FSU library’s website and went onto JSTOR and Academic Research Complete and began searching.  I first typed in “tattoos”, but that was not specific enough.  Next I tried “tattoos” and “workplace” but a lot of the sources that came up were about the workplace tattoo artist are in.  Finally, I tried “tattoos” and “employment” that is where I found most of my sources.  I have yet to read through all of them yet, but it seems as though articles are one of the best places to research this topic.  I then went to RefWorks to cite all of my sources.  I also went to my friend to interview her about her tattoo and later in the week I plan to interview three more people: tattoo artist, someone without tattoos and a professional, older employer.  I think my best approach to this topic, since there are not many sources on this topic, is to search for everything I can, and then pick through and see what is most reliable and will help my paper out the most.   

[cecinestpasunedame-deactivated2]

I soooo wish I had thought of tattoos for my community! That was an awesome idea! I have tattoos and its a constant source of worry for me where I’m going to get them so that they don’t interfere with work or getting a job in the future. There are a bunch of different tattoo places in Tallahassee(you probably already know that) and all the different artists have specialized talents like 3D designs or pictures, watercolor pieces or amazing photo realistic portraits. Anyway, I think your idea is bomb and I really like that you’re going to interview all three aspects of the people involved!

[ler15e-blog]

You chose a great community! I am interested in seeing where your project takes you as i am very interested in the tattoo community. I also like how you included your process in figuring out the correct key words to use. It shows how different key words can elicit different results from the search engine. I like your commitment I wish you the best of luck, sounds like it might be tough to gather material for your community. Again, good luck on your quest for academic excellence.