Valentine’s Day - A Day to express true Love?
Valentine’s day has lost its value due to commercialization.
Valentine’s day initially began as a day to symbolize our love in the best possible manner, although over time it has taken quite a turn and turned into something rather materialistic than emotional. Constant commercialized ads portray different images of the perfect Valentine’s day which in turn creates not only a hassle for the those who are in a relationship, but also a greater discomfort for those who are single. Currently, the value of a gift has become the measure of love which, one could argue, creates the desire to show-off rather than strengthen their bond.
For those of you that are part of a relationship, could you imagine waking up on Valentine’s Day morning without flowers or chocolates? I bet that you could not. In current days — especially in a world in which you can connect with everyone in your social circle so quickly — people expect big things from Valentine’s Day. With people posting photos on Facebook of the beautiful roses they got and tweeting about what their fancy plans for the night are, it puts a big weight on people’s significant others to buy them gifts and take them out to dinner. This shows how the expectation of Valentine’s Day has changed. What was once a festive time of year to celebrate love has transformed into a day fraught with mere gifts and, in some cases, lack of overwhelming affection.
What would Valentine’s Day be without the candy hearts and the red roses? Well, for sure, a whole lot less sweet. As modern-day humans, we tend to look at Valentine’s Day from only the consumer’s point of view. Valentine’s Day has turned into another way for companies to get money from both, single and committed people. We are to be blamed as well since we partake in this perpetual cycle of spending sprees. After all, we look forward to the flowers, jewelry, and chocolates.
A survey showed that 81% of men in new relationships felt most obliged to buy Valentine’s gifts, the largest group saying they would go along with the traditions. With women in new relationships, half of them said they felt obliged to buy.
Valentine’s Day has evolved to ‘tell’ us what romance is and how we should show it. If a partner doesn’t see these things as important we can feel they’re unromantic, whereas they might be willing to show they care in other ways.
It’s peer pressure that you’re cheap if you haven’t bought your loved one something and year after year it has to be bigger and better and more expensive. Well, if the person you are with loves you they will know this and no amount of sentiment one day a year will change that. Be different and buy flowers or chocolates when you want to, not when a company tells you should. That’s love!
Although Valentine’s Day is the holiday of romance, it is also a time when couples often examine the state of their relationships and decide whether to continue or end them. But even with a break-up, survey respondents’ thoughts were focused on matters of materialism or “faking” the relationship through the holiday, rather than being honest with their partners, moving on to find better relationships and taking care of themselves. When asked about the timing of a break up, 4% of the people said they would hold off until after Valentine’s Day so as not to jeopardize gifts and a nice meal.
What’s more, V-day promotes a desire for co-dependence, which is extremely dangerous for young women as they mature. Let’s just set the record straight- Valentine’s Day is about love, not co-dependence. If you don’t have a romantic valentine,THAT’S OKAY. Be your own valentine! As girls grow up, it is essential that they understand that happiness does not derive solely from a romantic relationship. V-day can be celebrated for other people in your life as well.
But because of this commercial aspect of the holiday, we have begun to forget the true meaning of Valentine’s Day. Even though this commercial aspect of Valentine’s Day will keep growing, we need to get back to the basics of what this holiday is truly about: love. Valentine’s Day is a day to celebrate the people that you love and to remember how loved you are!
One must remember that in every true relation, what matters is the thought or effort of expression rather than a store bought product. Therefore slow down and forget the store, because that’s not how you’ll win. For most people, matters of the heart far outweigh the more materialistic aspects of the holiday. If a gift is given, it should be something truly meaningful. People are craving a sense of real connection in their relationships, and Valentine’s Day is a key moment to celebrate that. At the same time, extravagant shows of gifting are actually far less important than one might think for this particular holiday.
Valentine’s Day has become very commercialised but that doesn’t mean we should throw it out as a bad idea! It’s one day when we get a good excuse to make time in our hectic lives to remember to tell people how much we love them provided that we truly take the effort to make it count. It doesn’t mean that don’t do it all year too but why not have one special day when we all show some extra kindness rather than all this cynicism.
This day has existed as a recognised holiday for hundreds of years. It has always been about expressing love. If you think about it, any gift that has been given as a token of someone’s love would have had to have been purchased somewhere. Even a handmade gift would require raw materials which had to be bought somewhere. So, I guess in that sense, Valentine’s Day has always been, and will always be, commercialised.
But you can go against the commercialism — make your own cards, for example, (more personal and shows real love, not just the ability to pick a card off a shelf), do something nice (cook dinner, give a massage) or just say “I love you”. It’s not rocket science and you don’t have to fork out AED 50 for some roses.