Letters by Martina Flor

This is the blog of berliner Letterer & Designer Martina Flor.

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Happy Monday! Starting this week with a little behind the scenes of The Lettering Seminar. This course is opening registration in a few weeks and for that we'll make a big party out of it! ⠀ ⠀ All of those who join the launch will have access to really good resources including: ⠀ - an e-book I wrote "11 Ways To Better Your Lettering".⠀ - A Lettering Masterclass.⠀ - tons of tips send out to your inbox.⠀ ⠀ If you want to be a part of it, go to http://www.theletterignseminar.com (link in my profile) and join the waiting list. I'm so looking forward to share all of this with you. ⠀ ⠀ #theletteringseminar #martinafloracademy #martinaflorteaching #learnlettering #lettering #handlettering #onlinecourse #letteringskills #typography #letteringartist (at Martina Flor) https://www.instagram.com/p/CNAhe_iKFOJ/?igshid=17p1mq7745iui

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Dropping an ampersand here, your companion for the weekend. Have a great one everybody! #ampersandlove #ampersand #lettering #typography #handlettering (at Martina Flor) https://www.instagram.com/p/CM5BSa_DuhP/?igshid=17ombv7aomku5

[lettersbymartinaflor]

Sharing the creation process of this cover on my stories today. I’ll be showing sketches, inspiration and final artwork. I’ll be answering your questions too. Join me! #booklover #book #bookcover #process #creativeprocess #lettering #handlettering #typography #thehiredgirl #coverdesign #cover #bookdesign #artistqanda (at Martina Flor) https://www.instagram.com/p/CM2reVgjwV0/?igshid=1b64f6c4muwv7

[lettersbymartinaflor]

Dear reader: last week I announced that I made free resources available for you. In case you missed that you can still download them on www.thegoldensecretsoflettering.com Some of the things you’ll find are: ✔️templates to help you with your letter drawing ✔️10 commandments of lettering poster (my personal favorite) ✔️the Full process of creation for the cover (with real sketches!) ✔️a lot more! (Swipe for a sneak peek) Head to www.thegoldensecretsoflettering.com or follow the link in my profile to download them. Also, What did you learn with this book? I would love to hear! #thegoldensecretsoflettering #martinaflor #letteringbook #learnlettering #lettering #handlettering #book #freeresources (at Martina Flor) https://www.instagram.com/p/CMxEqALD4XT/?igshid=2dctxzaiomin

[lettersbymartinaflor]

Preparing for some intense upcoming weeks leading to the launch of The Lettering Seminar by mid April. This time we’ll launch it BIG TIME, with a free Masterclass, tons of bonus trainings and several additions and improvements like monthly studio hours and more. Seriously, there’s never been a better time to join this seminar. If you’re ready to take your skills to the next level and want to start your path towards mastering hand-lettering, I’ve got you covered. Wait for it... and sign up to the waiting list on www.theletteringseminar.com But first, have a great weekend! #handlettering #lettering #gogirl #theletteringseminar #onlinecouse #onlineseminar #martinafloracademy (at Martina Flor) https://www.instagram.com/p/CMm5BnNKihj/?igshid=9d9byu4qtkjp

[lettersbymartinaflor]

✨[free enrollment for limited time] If you’re like me when I started, you probably practice lettering and later throw everything away. Am I right? ⠀ ⠀ 📦 Or you have a box where you collect all of your sketches.⠀ ⠀ 💻 If you work digitally with your iPad or your computer, you add any random name to your files and throw them into a folder called “untitled”. Or even worse—you save them all on your desktop 🤢... ⠀ ⠀ I was there too! 🙋🏻‍♀️ ⠀ Moreover, I wouldn’t show my work to anybody of course, because it was such a mess! 🤦🏻‍♀️⠀ ⠀ 📆 TODAY is the first day of the rest of your life as an artist and it starts with this mini course that I prepared for you called “The Tidy Artist” [important notice: I’m providing free access for a limited time]⠀ ⠀ In this course, you’ll sneak in my studio while I share with you my methods to keep things organised: sketches, physical copies of my work and digital files.⠀ ⠀ With this course you’ll learn:⠀ ⠀ ➡️ How to document and organize your work.⠀ ➡️ How to set up your workspace for success.⠀ ➡️ How to keep track of your progress as a lettering artist.⠀ ⠀ I’ve included:⠀ ✔️ four actionable video lessons to get you going with organizing your work.⠀ ✔️ Templates to document your sketches and drawings.⠀ ✔️ A system to keep your digital work organized.⠀ ✔️ An e-mail template to kindly request physical copies of your work to clients.⠀ Go to http://www.martinaflor.com/thetidyartist to get in! ⠀ ⠀ ⠀ #thetidyartist #workspace #organizeyourwork #lettering #handlettering #letteringartist #artistsucess #minicourse #freetraining (at Studio Martina Flor) https://www.instagram.com/p/CMkBxjSjnmS/?igshid=9wyqvsgkck6b

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Speaking about MONEY used to get me uncomfortable. But not anymore. Tomorrow I’ll be hosting a a clubhouse conversation with fellow lettering artists @belindaskou and @letterjack. Join us to discuss possible income streams and ways of monetizing your work. Bring your comments and questions! Find me on clubhouse under @martinaflor and swipe to see the event details. #clubhouse #money #moneymoney #letsspeakaboutmoney #moneyconversation (at Studio Martina Flor) https://www.instagram.com/p/CMiM-ThjxHB/?igshid=75047fmy4rte

[lettersbymartinaflor]

F for FABULOUS! A year ago I was starting my own online academy, full of expectation and truly nervous! One year forward, we have welcomed over 1000 students and helped them take their the craft to a new level and thrive in their creative business. 2020 was truly intense and with the students we achieved more than we imagined. I’m certain that 2021 will top that. Today, I’m launching a new site for the academy and cannot be more excited. Head to martinaflor.com/teaching to find out more! (Also link in my profile). Swipe to see a preview. This academy has enabled me to connect with many of you despite our location, and this fills my heart with joy! Thank you for being a part of it! ➡️Heads up, there’s a free course coming up soon and our infamous Lettering Crit, so make sure to sign up to the newsletter to find out first when it’s out. See you inside! #martinafloracademy #lettering #handlettering #learnlettering #onlinecourses #onlineacademy #letterdesign #letteringmaster #martinaflor (at Studio Martina Flor) https://www.instagram.com/p/CMe4MDxjPEY/?igshid=dox7j77q5r8h

[lettersbymartinaflor]

Hello Monday! I’m ready to crush my goals this week. Are you with me? What’s your biggest goal this week? Would love to hear! Ph by the best @davizdivad #goals #lettering #hellomonday #crushinggoals #artistportrait #artistinberlin (at Brandenburger Tor) https://www.instagram.com/p/CMcPOTPDqVC/?igshid=1n3q55km5yvl2

[lettersbymartinaflor]

If you own a copy of my book (in any language) I have something for you ❤️ To be honest, when I wrote this book I knew that it was a good one (swipe to see the first draft of the book). This certainty is what kept me motivated along the way (kept me writing even during the first months of life of my son, swipe to see me in action!). That motivation got me through the huge undertaking of writing, designing, and illustrating a book. However, it wasn't until I saw the book hitting the shelves and experienced the reaction of the readers that I understood the magnitude of what I had done. The book was published in 6 languages, sold by ten-thousands of copies, and has impacted the work of many artists around the globe. It's often referred to as “the bible of lettering” and all the love that I received from the readers is bonkers. Perhaps the biggest accomplishment that I had in my career as a lettering artist and educator! ✨✨Today, I'm giving back some of that love to the readers by providing FREE bonuses to complement the content of the book✨✨✨ Go grab the bonuses on www.thegoldensecretsoflettering.com or follow the link in my profile. If you read the book let me know below: what was your biggest take away? What did you learn? #goldensecretsoflettering #learnlettering #letteringbook #lettering #handlettering #letteringartist #martinaflor #martinafloracademy #typography #bookaboutlettering #artistbook #learnlettering (at Studio Martina Flor) https://www.instagram.com/p/CMUxLBmj30c/?igshid=10byabwuob19b

[lettersbymartinaflor]

Quiet in the studio today because we are all really focused working on a couple of things that we are bringing to the world: 1️⃣ A dedicated website with additional FREE resources that complement my book The Golden Secrets Of Lettering. Soon more! 2️⃣a mini course for artists and illustrators launching soon on organizing your work. Cannot wait to share this! 3️⃣ a HUGE update to my signature course The Lettering Seminar that will open again for enrollment at the end of April. Stay tuned and sign up for the waiting list on www.theletteringseminar.com (link in my profile too). #theletteringseminar #martinafloracademy #onlinecourse #lettering #handlettering #learnlettering #letteringuniversity #goldensecretsoflettering (at Studio Martina Flor) https://www.instagram.com/p/CMPnCHgjABk/?igshid=1okg7d60v74nf

[lettersbymartinaflor]

Still one of my favorite projects to work on. #rivalqueens #bookcover #typography #lettering #handlettering #katewilliams #decorativeletterforms (at Studio Martina Flor) https://www.instagram.com/p/CMNCS-4jEzN/?igshid=10xvpg0pru3i5

[lettersbymartinaflor]

#8m As a woman, artist, business owner and leader these are five things I do to take action for equality 👇🏼 1️⃣I intentionally named my business over my name so that everyone knows that there’s a women leading. 2️⃣I empower every member of my team regardless of their gender to own their work and lead by example. 3️⃣I do my best to lead by example by sharing my story and struggles openly so that other women can feel inspired and know that they are not alone in their journey. 4️⃣As a lettering artist that works primarily illustrating texts, I’m selective of the texts I support with my work, and make sure they are not discriminatory or diminishing against women, any race, religion or gender. 5️⃣With my business and with the academy we financially support girls in vulnerable countries so that they don’t drop out of school, keep on developing, and through that take control over their future. I #choosetochallenge everything I learned and that is in my hands to change the scenario of gender inequality. And despite I’m proud of contributing to move the needle through these actions, I know that the hardest work needs to be done within me and the bias I grew into. 👉🏼What about you? What are the things you do (no matter how small) to take action for equality? #womensday #womensday2021 #8march2021 #bosslady #womeninpower #womenleader #businessowner #women #womenempowerment #womenpower #womenofillustration #womensday (at Studio Martina Flor) https://www.instagram.com/p/CMKKSTnjQhw/?igshid=1fhowpscatbu4

[lettersbymartinaflor]

A pretty literal representation of how my week’s been: with tons of different things and a bit messy but overall productive and HAPPY. Have a great weekend everybody! #lettering #handlettering #pattern #typography #patterndesign https://www.instagram.com/p/CMDA1GCj9bl/?igshid=1pc76aksu6pw3

[lettersbymartinaflor]

Showcasing the process of creating this book cover for @penguinrandomhouse from sketches to final artwork. Ad: Rosie Palmer ➡️The Briefing “The book is set in 1780s Georgian London. Please reference this and set the title around a smaller icon such as a shell. There could be some twiddly bits around the edge too like ribbon as that is mentioned in the book.” 📚My research Collected graphical material from Georgian Era (1714 to c. 1830-37). ✍🏼Sketches Created two sketches, but put one forward. Client approved on my proposal. 🎨Made my first digital drawing ✅ and voilà, final delivered Artist happy about the result, client happy too! #lettering #handlettering #bookcover #coverlettering #artwork #creativeprocess #behindthescenes #mermaidandhancock #penguinrandomhouse #martinaflor (at Studio Martina Flor) https://www.instagram.com/p/CMAF-AEDcZY/?igshid=3xjxw640ezc0

[lettersbymartinaflor]

Friendly reminder ❤️ #typography #lettering #scriptlettering #ampersand #card #handlettering #letteringartist (at Studio Martina Flor) https://www.instagram.com/p/CL9t5Zyjzja/?igshid=1coa9u3slwcf1

[lettersbymartinaflor]

Hello, if you’re new here or we met yet I want to say hi 🙋🏻‍♀️ My name is Martina Flor and I’m a lettering artist, author and educator based in Berlin. I’m in this game since 2010, and doing as well as sharing how I do it is part of my identity and life as a designer. I truly love this and I’m happy that I found a path that keeps me thrilled every day. I don’t give this for granted, as well as I don’t give you for granted! What can you expect to find here? 🎨My art: pieces of lettering I make for clients and for fun. 👩‍🎨my creative process: love sharing insights of my work and behind the scenes. ✍🏼 lettering tips: I share tips and tricks to upgrade your skills with letters. 🏛my classes: I run an academy with an awesome community and I share what we do in it. Sometimes I even offer free trainings, stay tuned! 📚my story: everyone comes from somewhere. I share my anecdotes and struggles. 🏣my studio space: and the amazing things we do with my team. What about you? I’d love to hear what brought you here and what you’re up to ❤️ Have a great start of the week! #artistportrait #portrait #artist #lettering #letteringartist #handletteringlove #artistinberlin #berlinletters (at Studio Martina Flor) https://www.instagram.com/p/CL4kN9Xj4fu/?igshid=13jkfia0mkanx