"yes i'm excited about the cast - i have not worked with jiah before but there's always a place to start from and your label's debut is an honour to start from," yushin insists, smiling brightly at amelia. from the concept he's read about, he can't wait to see the actual pieces and the idea she has for her brand. he had a few questions prepared so he takes out his phone, and looks up at amelia from it. "i'm not being rude, i just had some notes on my phone. came prepared," he laughs a little. "okay... so what is your target audience, if you have one or some in mind?"
"and also, what kind of atmosphere or look do you want to convey when people think about your brand?" yushin is taking mental notes here, but he knows that while there can be a hundred of clothing, or shoe, or pajama, or cosmetic brands out there, that each of them can stand out on their own in a fantastical way. and he wanted to be able to attribute whichever skillsets he can for that, especially since he doesn't want to distract in any way for simply being an idol. ( and the man admits, he loves commercial work. its one, if not, his favourite thing. so this makes him very happy to be here. )
From his first sentence, Amelia could tell that Yushin was a kind and humble idol. Unlike some of the other idols she'd heard about. ❛ Jiah is a very talented person and I'm so happy she's been cast. Having my best friend launch my brand is like a dream come true, ❜ she chuckled. ❛ Of course! Ask away. ❜ Amelia listened and thought for a moment before giving the answer. ❛ My target audience? I would say young adults are more likely to buy my clothes. ❜
❛ I think the kind of atmosphere I want to convey is traditional and yet modern. I created Nyx to pay homage to my Chinese background while also acknowledging my Australian side. ❜ She smiled proudly. ❛ The concept of the commercial is like a Chinese drama but in a dream. Have you ever watched Chinese dramas? ❜ Amelia cocked her head to the side curiously. ❛ Do you have any more questions for me? But honestly, please play the role however you feel fit! ❜



















