As March Madness heats up, brands are capitalizing on the opportunity to partner with college athletes through name, image, and likeness (NI
Last year marked the first time that college athletes could enter into name, image, and likeness (NIL) deals for the second biggest sporting event of the year, behind the Super Bowl. Brands such as Bose, Dollar Shave Club, Outback Steak House, and Wingstop provided a glance at the potential of NIL during March Madness.



















