Finding that a bridge is needed in the first place
He made it happen himself. He built the business from the ground up and put in the hard hours to get the income coming in like blood from stone. He relied on his business sense and his understanding of the culture that he lived in. He knew that being direct with the people he brought on board was a key because that was what people in his country expected. He knew how to establish good relationships and market his products and he did it his way. He was a cowboy, a maverick and nothing could stop him.
Now his business was running like a well oiled machine and there were more zeros at the end of his profit numbers. He had a healthy number of employees and he even managed to branch the business out across America. This time his sense paid off but he also had a number two that he could trust for valuable input.
The elephant entered the room and stood in the corner solemnly, waiting to be noticed and staring blankly at the men. Finally it was brought up, international expansion. It turns out that Japan was a great potential market for their product and they decide to seek out an area to do business there.
The men thought that the first meeting went well, the business owner spoke frankly and aggressively pitched their dream and what they wanted from the partner. The potential Japanese partners were very polite and left the meeting briskly. Nothing came from it. What went wrong?
American culture is an independent culture and free thinkers are considered important. Similarly having a bit of initiative and strong mentality can translate to good business acumen, but Japanese culture is structured differently. Different country. Different rules. Japan is a collectivist culture and typically follow the trend. That also means that the first people you meet are likely not the decision makers. When they reported to their boss that the company was very aggressive and seemingly demanding, this did not fly in the face of the level of respect needed to conduct business with Japanese companies.
This is one example but there are other areas where either side may underestimate and end up failing to strike a good business connection. The truth is that when you are stepping away from your comfort zone, be prepared to work hard to have a deeper understanding of what you are getting yourself into. Understand that it might take longer than you expect to get something done or that more attention needs to be paid to some loose talk before business. This goes on top of the necessary market research that can help you understand market trends better.
That is why you seek out a bridge, a foreigner who understands both sides and can be an effective middle man to communicate with both sides. On top of this, remember that it is not necessarily automatic that you will succeed in the same way you did back home, adapt and think on your feet. With your partner or consultant, you can land firmly on your feet and gain an advantage over the others. Giddyap!
blood from stone is an idiom meaning that you are trying to get results out of a very hard situation. Almost impossible.
a well oiled machine is a process that runs smoothly
the elephant entering the room means that there is a topic that everyone is thinking about but no one wants to talk about
