Viral marketing is simply what it sounds like: using the Internet to market a product or idea. It is a certain technique or marketing via the use of social networking sites in hopes to spread awareness of a certain thing. It can be created in many forms for the ease of sharing. They can be visual, audio, text-based, and even interactive like a game. Largely, viral marketing requires a messenger, a clear message, and environment. Viral marketing will never be successful without proper “seeding” of the campaign. It must be on the right mediums so that the right people will find and distribute it, releasing the information to the world. It works when it’s funny, relates to the audience, uplifting, useful, controversial, dramatic, and engaging. If done well, people like new things provided through dramatic and unrealistic humor and can be utilized well in videos, memes, and gifs. Incentives also help launch certain campaigns, causing people to want to be a part of it. The 7 tricks to viral marketing are: 1. Make people feel something, 2. Do something unexpected, 3. Do not try to make advertisements (that suck), 4. Make sequels, 5. Allow sharing, downloading, and embedding, 6. Connect with comments, and 7. Never restrict access. It works when it is done well and done right. If not, it will be unsuccessful and can even be damaging to your campaign if the idea is not gotten across correctly.