Emily Burns

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[ejb2135-blog]

     Everyone did a great job and the presentations showed me that everyone was successful and effective on some level, and if we had continued this for a longer amount of time our campaign could really grow into something huge. It showed us that today we have an amazing tool that allows us to reach so many people in so many places: social media. We can really make a difference is we are passionate and work for it. 

     I personally believe the most effective presentation was Hudson’s. He was very creative and really embodied his community through his three genres helping reach his audience and show them exactly who his community is. I liked the #VeganBeStrong campaign and the three genres he chose actually worked out pretty well for him. I think over time it could get a decent amount of traction. The genres he chose make people want to watch and read to find out more about the community. I really liked the incorporation of graphics in his buzzfeed article tying in an aspect of visuals in all three. Pictures and videos that are easily understood or that are about food are very popular and, since they have an aspect of humor, will be really appreciated by his audience. I think it was so effective because he truly emerged himself in the community and the experience, which really showed through his campaign. Great job Hudson!

[isaiahenc2135-blog]

Presentation Review

I really enjoyed everyone in my class’ presentations. I thought all of them were well thought out and everyone put a good amount of time and effort into each project. As nervous as I was, I actually must say that I enjoyed presenting my very own project as well. Out of all of the good presentations I saw, I believe Hudson’s project discussing the topic of veganism. I liked his idea of using a buzzfeed It was interesting and something that I had not seen anyone else incorporate in their project. Another aspect of Hudson’s project that I really like was his vegan Instagram page. Hudson had posted a lot of pictures to the page in the short amount of time we’ve been working on the project, and he had a decent amount of feedback from the followers he had gained. He even got the same type of response from two members of the vegan community that used certain lingo no one had heard of before. I also personally liked the fact that Hudson’s creative process before creating his compositions was similar to mine. He said he chose veganism because he would likely soon be becoming a vegan as he will be moving in with a vegan roommate shortly. We both took the same approach by choosing a topic that we could possibly be getting involved in in the near future.

[ejb2135-blog]

I also agree that Hudson’s was very cool! His buzzfeed article and vegan recipes video was very different and made it stand out. I think it was interesting to see the response and support he got back from the vegan community which showed it was effective.

[cam15n-blog]

most effective presentation

[afo15b-blog]

I totally agree with you! I was able to learn about this campaign during workshop and she did a great job distributing it afterwards. Her infographic was aesthetically please and very informative. I feel like it would be easy for her to continue distributing because she can use the character from her infographic to draw more attention. For example, maybe she can use it in a digital children’s book.

I think her hashtag was clever as well (#letthemBgirls). Because it is different then #letthembegirls, it can gain an unintended, but wider audience. It also stands out more, which when you think about it, her campaign does too.

[gfa15-blog]

I also agree. The campaign against beauty pageants for little girls was among my favorites. It was eye-opening to me; I had never really given that much thought about the issue. Out of her 3 genres, my favorite one was the poem. Her writing style, the way she made it sound as if a little girl was narrating it, really got me. 

[isaiahenc2135-blog]

I also really liked the presentation referring to children in beauty pageants. I agree that children should not be subject to be put in beauty pageants simply because their parents want them too. It almost seems as if the parents are living their dream out through their children, and the presentation really showed that. The hashtag #LetThemBeGirls was very clever and a good way to capture people’s attention about the topic. 

[ejb2135-blog]

I loved this review and also her presentation! I also didn’t really think about it. I just thought it was fun and entertaining but when you step back and really look at the situation it is quite ridiculous. I don’t know that I am against the natural pageants with more minimal make up and distortion of the girls, but I agree that the “glitz” pageants are not healthy for the girls and her graphics really pushed that idea.

[bbenc2135spring2016-blog]

WRITING INTO THE DAY What is the message of this campaign? Purpose, audience, mode, medium, rhetorical appeals, style, design. Is it effective?

[ejb2135-blog]

The message and purpose of this campaign is to end slavery in the world and to get people to acknowledge the fact that slavery is a reality in the world today.  The audience can be anyone and I’m sure their goal is to reach everyone, but currently there audience is anyone walking across Landis green. This includes students, faculty, family, and visitors. The mode is visual and text and the medium is a poster and chalk art. They used the combination of words and pictures to get their message across. They used all three rhetorical appeals in their campaign. They hit on pathos because it’s about slavery and they used images to touch people emotionally. They established ethos by putting their organization name (IJM) on the poster. They used logos by putting short paragraphs of information on the poster and a time and a place on the sidewalk. The style and design of the two mediums were very different. One was very simple and not the most aesthetically pleasing, while the other was very appealing and jumped out at you through the use of different fonts, shapes, colors, and images. I really liked the poster.

I think that both are effective but are relative to who walks by. Because it is only in a few spots, the message may be missed, and since people walk around looking at their phones or distracted a lot of the time, it can be easily passed.

[melbelkel103]

Viral Marketing

Viral marketing is known as different forms of various marketing techniques which all use social media that is already in existence in order to help in the process of increasing the awareness of the brand in order to help achieve the goal of the different marketing objectives. Viral marketing can be spread and accomplished in various ways such as: through word of mouth or internet. It is mainly a way to spread your campaign. In order for it to work properly though, there are a few things to keep in mind such as: humor, a meme, being dramatic, producing a smile and so on.

Viral marketing is a specific tactic many companies use in the goal of creating a “buzz” for the brand being campaigned for. It is actually a proven fact that viral marketing works. It has been said that the tactic of viral marketing has become known as a “virus” through the different forms of social media such as: youtube, myspace, facebook, along with many others. Social media and viral marketing have become one in the same in that they each help each other achieve the same goal: getting the word out about a certain idea or campaign.

[ellabiggins-deactivated20160504]

Love how you describe viral marketing. It was different from my analysis, but is a different way of looking at it and is a really effecting description and analysis. I like how you included the virus analogy because I really liked that analogy when I was reading the articles and it really resonated with me on what viral marketing truly is. Overall, your analysis was really effective, descriptive, and in depth!

[ejb2135-blog]

First of all, I like how you divided your reflection into two sections. It gives the appeal of organization and clarity. Your definition is very accurate to the wikipedia definition. I like how you shortened the ideas to keep in mind and highlighted the ones you thought were important. I also like how you reeled it all back in and ended it with a “take-away” of how it is effective in getting an idea out to the world.

[jackiecialone-deactivated201608]

Viral Marketing

Viral marketing is a way to get the brand out among the public. It is a way to make people more aware of the brand as well as getting them more interested. Social networking is a huge way to do this. It’s a very productive way to market the product or brand. Most of the successful campaigns are through social media. The most commonly used ways to get the message across are through, “pass-along based, incentive based, trendy based, and undercover based”. Viral marketing only works if it is done the right way. The term used is “seeding”. Without the right seeding the message, even if it is very effective, won’t reach the public. It also needs the right characteristics. The most successful and enjoyable campaigns have been through thinking about the question, “what would people want to send our?”. The most common answer is humor. Getting people to laugh is an easy way to get them to want to send it to their friends. The way to make sure that it becomes successful is by being consistent and thinking about the audience one is trying to reach. 

[ellabiggins-deactivated20160504]

I really like your analysis of viral marketing. It opened even more pathways for me on what the concept truly is, even after reading those articles. Therefore, I think that you were really effective in describing viral marketing and answering the question of what it is, how it can be effective, and when it works. I like also how you specifically addressed humor as it being a strong variable in bringing people to the brand. I agree with this idea because if something is funny, they want to share it.

[ejb2135-blog]

I enjoyed reading your post. It was very clear and concise while still answering all the questions of what, when, and how. It was a nice combination of all the articles. I agree humor is the best approach and most likely the easily achievable. Even when people don’t intend on a factor of humor, often times it is still present. Seeding is also a very important part of the viral marketing process. Sharing is the only way to begin the viral concept of the campaign.

[ejb2135-blog]

Viral Marketing

Viral marketing is simply what it sounds like: using the Internet to market a product or idea. It is a certain technique or marketing via the use of social networking sites in hopes to spread awareness of a certain thing. It can be created in many forms for the ease of sharing. They can be visual, audio, text-based, and even interactive like a game. Largely, viral marketing requires a messenger, a clear message, and environment. Viral marketing will never be successful without proper “seeding” of the campaign. It must be on the right mediums so that the right people will find and distribute it, releasing the information to the world. It works when it’s funny, relates to the audience, uplifting, useful, controversial, dramatic, and engaging. If done well, people like new things provided through dramatic and unrealistic humor and can be utilized well in videos, memes, and gifs. Incentives also help launch certain campaigns, causing people to want to be a part of it. The 7 tricks to viral marketing are: 1. Make people feel something, 2. Do something unexpected, 3. Do not try to make advertisements (that suck), 4. Make sequels, 5. Allow sharing, downloading, and embedding, 6. Connect with comments, and 7. Never restrict access. It works when it is done well and done right. If not, it will be unsuccessful and can even be damaging to your campaign if the idea is not gotten across correctly.

[bbenc2135spring2016-blog]

WRITING INTO THE DAY Is the book always better? Name a book that was not better than the movie and explain why. OR Choose a text (book, poem, song, video game) and explain what choices would need to be made to remediate it into a movie.

[ejb2135-blog]

I believe that the book is always better. Although movies can be well done, the book always contains more details and content than the movie could ever capture. Most of the books I’ve read such as the Fault in Our Stars and the Huger Games series have been better as books. Little things are left out or changed in movies that take away and change your perception of the story.

One book that I read when I was younger that I really remember enjoying is the Palace of Mirrors by Margaret Peterson Haddix. It has never been a movie and I think it would be really great. I think that they could make a really great version, possibly even better than the book. It would be dramatic and thrilling and would be nice brought to life.

[bbenc2135spring2016-blog]

WRITING INTO THE DAY Choose your favorite story (book, movie, tv, etc. Fiction or nonfiction) Who are the characters? What is the setting? What happens in the story? (Plot) What’s the central conflict?

Now, perform a rhetorical analysis on the story. What’s the rhetorical situation: Purpose, Audience, Rhetorical Appeals, mode, media, genre conventions, style, design, sources (inspiration).

[ejb2135-blog]

My favorite story is Pretty Little Liars. It is a fiction book series that was turned into a tv series. The series is centered around Allison Dilaurentis and her four friends: Emily, Aria, Hannah, and Spencer. The meeting is in Rosewood throughout their years in high school and then post college years. Throughout the series they are being antagonized by a mysterious character who goes by the name of “A” and just about everyone is a suspect at one point. The central conflict is the girls being targeted while only receiving certain clues which usually end up dead ends. They feel like they can trust no one, leaving them alone in this game.

The purpose is to entertain since it is fiction. It could also be a way to get people to trust less and think more. The audience is mostly adolescent girls but is also watched and read by others. The rhetorical appeal is pathos because a lot of the time logically things do not make sense but you have become attached to the characters so you are always rooting for them and are sad or mad when bad things happen. The mode is both written and visual and the media is book and television. The style and design are very detailed and you must pay attention to every detail. 

[madjack1012485-deactivated20170]

Narratives Genres Benefit My Cause

My issue is something that is very subject to individual’s personal feelings and experience. From the outside looking in at pageants, one will inevitably think one of two things – either “Gee, that looks so fun!” or “Why on earth would anyone subject themselves or their child to that?” Because the thoughts around the issue of child pageants are strong for many individuals, a personal narrative would greatly strengthen any argument made for the continuation of child pageants. A narrative of a woman who was involved in the pageants circuit since they were a child, who eventually went on to do something great in the eyes of society would strongly pull audience opinion, just like a narrative of an obituary of a girl who died of anorexia due to her time in pageants would turn the audience against pageantry. In my project, I could certainly look to social media for evidence both in support and rebuttal of my claims about child pageants. I can also look to books written by pageants queens, or public interviews with participants using them to build my argument. Photographs are also a strong way to sway my audience, considering how children’s appearances are so dramatically altered in these pageants. The use of before and after photos or even videos of the pageants would make a significant contribution to my argument.  

[jackiecialone-deactivated201608]

I think because your cause is very personal that the narrative genre would be the best approach. You can create it into the way you want this specific topic to be portrayed without making it too serious. I think the photos would be a great touch and really bring out the rhetorical appeal of pathos.

[ejb2135-blog]

I like how you added some comedic relief to your post. It enticed me to read more. I have never really thought seriously about this industry and I agree that, if done right, a narrative would be a good genre for your argument. 

[cecinestpasunedame-deactivated2]

Journal 7

My issue is the debate of whether to choose organic cottage industry made cosmetics or their synthetic corporate manufactured cousins. People use narrative genres to share personal stories or experiences. A narrative genre can benefit this issue because it can be a true story of a person’s personal choice and success with one of the products. Narratives dump the readers into a vat teeming with all three convictions: pathos, ethos and logos. It is no wonder that every product ever created has a website and has hundreds of reviews sharing with others what the customer thought of the product. Personal accounts work. Millennials and the generations before them are my audience because everyone has to clean themselves and everyone has an opinion to what they put on their skin. Millennials like proof, they are a “seeing is believing” generation and a narrative genre is the closest thing to actually trying it out that there is. Older generations connect with the person telling the story and form a bond creating trust of what the person is saying. Trust is one of the most important aspects of the cosmetic community and a narrative genre is the optimal genre to forge this trust, as well as grow the already existing trust between producers and customers.

[jackiecialone-deactivated201608]

A narrative genre on this topic would be a good idea! You’ll be able to write personal feelings towards the topic rather than just pouring out information (although that is important as well). You’re right about people wanting to see to believe so having a person’s story would be a great way to do that.

[ejb2135-blog]

This was very well written and I really enjoyed reading it. Your explanation and narratives was interesting and to the point. I like how you pointed out your audience to help us understand why it would be effective in general as well as in your community.

[ejb2135-blog]

Narrative Genres

A narrative genre is a story such as one passed on over time or even a eulogy. Narratives are a part of every day life and help relate things to our lives. We read stories of issues in magazines and on billboards and we see them in commercials and news stories. The issue I researched and wrote about is that of problems with recruitment and retainment of nurses leading to shortages and understaffing in the nursing community. A narrative genre would help my issue in spreading awareness and understanding in a simpler and more relatable way. Sharing personal accounts or real examples of things, highlighting pathos, are what get people to listen and work together to solve issues. A narrative genre would be a useful genre for my third project due to the ability to inform people about this issue as well as to introduce the career to them as a real possibility for their future. There is just something special about a person’s story that makes you listen and want to help. Showing people that this is a real issue that directly affects everyone around them will help grow awareness and draw young people into the nursing field. I could create a video of nurse testimonials speaking on the limited nurses in the world as well as how wonderful the nursing field is.

[ejb2135-blog]

TED talk

I was very excited when I found out we were going to watch a TED talk today in class, as they are usually very fascinating. As usual the talk was very interesting and well thought out. The audience was very broad but is mostly aimed towards those who are thinking about the end of life and wanting no regrets including mostly adults. The purpose of her presentation was to persuade the audience not only to engage more in games, but also to live life joyfully and without regrets. Games can lead to more family time and creativity. It also persuades people to play her game to help post-traumatic growth. Jane McGonigal uses all three rhetorical appeals used in her TED talk. She uses logos by given mathematical logic when stating she will give everyone 7 and a half more minutes. She uses pathos by telling her personal story and the creation of the game, which also indirectly instills ethos. When she says she has studied games for years her ethos is also established. The mode is visual and audio and the media is face-to-face. The genre conventions are the use of a powerpoint presentation and the one speaker presenting points in front of an audience. This is typical of a TED talk. Stylistically, the presentation was simple and organized. I thought this was a very well done presentation and made me want to live life more true to myself leaving no regrets.

[bbenc2135spring2016-blog]

WRITING INTO THE DAY What is the rhetorical situation? (Audience, purpose, rhetorical appeals, media, mode, use of genre conventions, style, design) How does the media craft the message? If you were to remediate it, what would you change?

[ejb2135-blog]

The rhetorical situation is that the guy with the flower is sad because the girl is with the little bear guy. The audience is most likely fans of star wars. The purpose make fun of the situation in star wars. The media is visual and the mode is online. It uses pathos through the emotion of heartbreak and loss. The style and design uses legos to grab the audiences attention. The media crafts the message using the theme of star wars to get people to buy legos. It could also be turned  into a video commercial.

[cam15n-blog]

Are Kids on a One-Way Path to Violence?

I read “Are Kids on a One-Way Path to Violence?” I found their persuasive writing tactic to being very interesting and unique. At first it seemed like the purpose was to convince parents (the audience) that video games played by their children would encourage violent behavior. But, then the author switched to his actual purpose: to convince society (the audience) that video games are not to blame for shootings rather mental illness is to blame. The rhetorical appeal used is Logos, as the author first starts with one argument but then changes his argument to the exact opposite and disproves the first. Ethos is also used with additional sources and the fact that the author is an avid gamer (making him have first-hand knowledge). The media of the paper is an article and the mode is online. This article could be adapted to a TV news piece with interviews of gamers saying that with parent supervision video games are not all that bad. I think it would be pretty easy to keep the appeal of Logos by first having clips of shootings and voice over explaining that many times these shootings are thought to be causes by the use of video games.

[ejb2135-blog]

I like how you kind of worked us through your thought process by saying that you believed the audience to be the parents initially but then shifted to society in general. Although I do not agree with the author that violent video games don’t lead to shootings, I do understand and agree with your claims. I think that even if the shooting is due to mental illness, the violence in the video games and the fact that they are societally approved may lead them to actual action rather than just thoughts.

[furlanmiranda2135-blog]

Persuasive Genre

The purpose of the article “Are Kids on a One Way Path to Violence” was to inform readers of the violence found in modern video games and to explain both the effects the games may have on players as well as misconceptions about the people who participate in playing them. The audience is any one who may play these type of video games, the parents of kids/teens who play video games, or anyone else interested in the topic. All three rhetorical appeals were used, with logos being the one utilized most. Dickinson explained many facts including court cases that involved shooters whom had been involved in playing these games. Ethos was also used when Dickinson provided his own opinions and pathos was used when he mentions that the shooters all had mental disorders. The mode is written and the media is printed. The style is a news article or journal entire. This style added to the purpose by making appear more official. This article could have been made in to a podcast where interviews could be held sharing first person accounts of these incidents. 

[gfa15-blog]

I chose this article as well :) To be honest, when thinking about the rhetorical appeals used, I couldn’t quite find the pathos in it. But now that you mentioned how the author stated that the shooters were mentally ill I totally agree; it did activate my emotions. On the other hand, I would have to disagree with you and say that I believe Ethos was the predominant rhetorical appeal. Either way, great analysis of the article! 

[ejb2135-blog]

This was interesting to read as I did not choose this article. i definitely agree with what you said and think your adaptation idea would be very cool. It would be impactful to hear personal accounts of this and would add to the argument. 

[ejb2135-blog]

Persuasive Genres

I chose to analyze the article When teachers cut class from USA Today found in chapter 4 of the Bedford Book of Genres. The purpose of an article is to convince the reader to agree with something or to act accordingly. In this article the purpose is to persuade readers to be harsher on teacher attendance. Their decision to take time off negatively impacts the growth of their students. It prompts supervisors to take action and better regulate teacher’s absences. The audience in this particular piece is mostly to the parents and providers of education, such as supervisors. All three rhetorical appeals are used but I think the most used is logos. It instills logical thinking and convinces the audience that way by giving University names and statistics. The mode is written and visual because it is an online editorial and the medium is digital. Although the design is rather simple, that makes it an easy and quick read. The bold title followed with the short passage makes it an ideal article. It is easily shared through an email button and has a print option. This piece could be adapted for the news because of the style of article and the audience it is attempting to reach.