One of my favorite hoaxes was in early 1962. There was a musical that debuted in 1961 called Subways are for Sleeping that was doing very poorly. For bizarre reasons (ads were banned in the New York subway system lest people take it as permission to sleep there) and normal (the reviews were poor).
But in 1962 an ad came out full of effusive praise from every prominent theater critic in New York. Every single one. From the Times to the Post, all of the famous theater critics in New York LOVED Subways Are For Sleeping
Except...
One of the papers paid to run this ad noticed something...off. Namely, that the editor knew Richard Watts the theater critic and he wasn't African-American.
It turns out that the producer of the musical had found seven New Yorkers with the same names as the seven biggest theater critics in New York, since while he couldn't lie and say they liked it, he could pay for *a* John Chapman or *a* Robert Coleman to see the musical and quote them next to their photo truthfully, bc how many people even knew what the leading theater critics in NYC looked like?
Turns out the producer had wanted to do this for ages, but had to wait for the NYT's critic to retire bc he couldn't find anyone with the same name. Anyway it worked: it went from being about to close, to running another hundred shows and winning a Tony
Here's the main source for this, btw
Grateful to everyone who's pointed out the delightful vagueness of "7 OUT OF 7" loved it. 7 out of seven what? Well, seven out of the seven people in the ad of course


















