So I’ve been saying this for awhile now so I’m gonna say it on Tumblr too but: THIS IS SO IMPORTANT. Not only because HELL YES REPRESENTATION AND INCLUSION but–
Proctor and Gamble, which owns Secret, is a US-based corporation, and the US is a capitalist country. This means that corporations, especially BIG ones like this, are mostly interested in the bottom line. Sure, they might have employees or CEOs that are progressive, but when you’ve got an organization this big, there are SO MANY PEOPLE who have to approve a new marketing strategy, or a new add campaign, and basically, the way they do that is not “What’s morally correct or socially progressive” but “What’s going to sell?”
THIS. THIS RIGHT HERE? Ads like this? THIS MEANS THAT BEING PROGRESSIVE IS WHAT’S SELLING RIGHT NOW.
This means that companies like Secret are looking at the numbers and crunching the data and saying “more people will buy our products if we are progressive and inclusive than if we are bigoted and exclusive so we’re going to be progressive and inclusive.”
I DO NOT MEAN THIS TO BE CYNICAL. Quite the opposite.
I know the alt-right and the hate groups are loud right now. But this, right here? This is PROOF that in a capitalist society like the US, the money of the progressive and inclusive group is still more powerful than the hatred of the right, and that? That means that there are more of us than there are of them. There are MORE people that believe this is where we should be going than not. And what’s more, there are ENOUGH more of us that corporate machines are willing to cater to our beliefs to sell their products.
THIS IS THE FUTURE, YOU GUYS. THIS IS WHERE WE’RE GOING. Things look dark in politics but it’s a death knell of a group that more and more people are beginning to revile. It sucks right now, but this? This is where the silent voice of the majority is leading us. THIS IS WHERE WE’RE GOING!!!!!
janainaart
ellievsbear
tangentwithtanner
baratheonpilled
yousharknotpass
2087
kaledo-art
dailybridgerton
