P O R T F O L I O

Ma. Antonette D. Batula. 21. Bachelor of Applied Arts, Major in Visual Design. Miriam College For Portfolio Purposes Only Background (c) Touken Ranbu (c) DMM games

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“I know I have but the body of a weak and feeble woman, but I have the heart and stomach of a king, and of a king of England too.” ― Elizabeth I

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Typography Finals: Marketing Collateral for Don Catalino Rodriguez Ancestral House, Sariaya Quezon

Includes: - Business Card - Letterhead - Brochure - Poster

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Up-close of the front design for Netflix Brochure - Back

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Up-close of the front design for Netflix Brochure - Front

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History of Graphic Design Finals: Netflix Brochure

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"The Justice"

The card of Justice symbolizes rational and objective thoughts, to achieve mental balance to attain a decision that is fair for all. Depicted in this picture is a law student, preparing themselves through studying in order to become a person who can make just and unbiased judgments under.

Words & Photos © Fides Balmaceda Proofread © Isabel Briones

Link: http://rochellemaribernab.wix.com/tarotcard

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"The Hermit"

The Hermit represents contemplation and introspection, to find the answers that you seek within yourself. In this picture, the person depicted is that of a careful and prepared wanderer.

Words & Photos © Fides Balmaceda Proofread © Isabel Briones

Link: http://rochellemaribernab.wix.com/tarotcard

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"The Star"

The Star symbolizes hope, optimism, and faith. The picture depicts an athlete because it takes dedication, optimism, and faith in one's self in order to perform well in sports.

Words & Photos © Fides Balmaceda Proofread © Isabel Briones

Link: http://rochellemaribernab.wix.com/tarotcard

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What if the sun stops shining tomorrow? What if I am not good enough? What if my parents separate tomorrow? Will I be able to cope with that? Darkness, choking and losing breath, I am feeling it all at once but I have to get my shit together. I can try. I will try. I’m trying. ... Anxiety Words by Mae Puyod Photo by Natalia Felipe

Link: http://jvanaval.wixsite.com/itsnotacatchphrase

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"Your perspective on life comes from the cage you were held in captive" -Shannon L. Adler ------------ Borderline Personality Disorder (BPD) Photo by Natalia Felipe

Link: http://jvanaval.wixsite.com/itsnotacatchphrase

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“I... just.” “I wanted to.” Even my mind is stuttering. I have to explain. I really do. But I can’t do anything. I can’t talk. Words. My mouth can’t produce those. Trust me I want to. ... Selective Mutism Words by Mae Puyod Photo by Natalia Felipe

Link: http://jvanaval.wixsite.com/itsnotacatchphrase

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I don’t want to be sad. I don’t want to be lonely. But apparently that is in my system, my anatomy. You don’t understand. Every waking day is a battle against this. And once again, controlled deep breathing can’t help; the soothing words of the blonde doctor can’t help; the strong arms of my best friend around me can’t either; I can’t be okay, not even close. ... Depression Words by Mae Puyod Photo by Natalia Felipe

Link: http://jvanaval.wixsite.com/itsnotacatchphrase

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Date of Submission: 11/8 Lesson 8:  A Global Dialogue

Objective:  to design a creative poster highlighting an advocacy as emphasized by the United Nations; and inspired by a fusion of Western and Asian design.

Target Market 18 years old – 55 years old Male and Female Middle class to Upper Middle Class

Procedure: - November 2nd is the International Day to End Impunity for Crimes against Journalists.  The United Nations commemorates the passing of a resolution to condemn all violence and attacks towards journalists and media workers. - Design an awareness poster that conveys the key message of the celebration, which is to ensure protection of the lives of journalists and to condemn all media killings. - Socially aware; Proactive; Engaged

Please note that your design must fuse Western and Asian influences as discussed in class

Schedule: Today:  Make 3 design studies for approval Render the approved design using Photoshop or Illustrator

Format JPEG, 300 DPI 8 in x 10 in, portrait

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Date of Submission: 10/24/2016 Plate 7:  The Conceptual Image

Objective:  To create an innovative print ad for an existing shoe brand using the conceptual image, as inspiration.

Target Market Male and Female 20 to 35 years old Trendsetters / Risktakers / Love to experiment with style / Love the outdoor

Product:  Cole Haan ZeroGrand

About the product: Launched in 2014, Cole Haan ZeroGrand is a conceptual clash of past meets future, combining timeless design with futuristic innovation The ZeroGrand is the lightest and most flexible shoe, weighing less than 290 grams

Procedure: - Considering Cole Haan’s brand image and the product’s unique personality, create an innovative print ad, inspired by the movement of the conceptual image. - Create 2 studies of your ad and have them approved before the class ends. - Render the selected study on Photoshop or Adobe Illustrator. - Include an image of the shoe and the brand’s logo.

File Format: JPEG, 300 DPI 8 x 10 in. Include the shoe and the logo

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Date of Submission: 10/18/2016 Plate 5:  Corporate Identity System

Objective:  To create a new corporate identity system for an NGO, which includes a logo redesign and its application on business cards, letterheads and merchandise

Target Audience - Local and International Corporate Funders - Local and International NGOs - Local and International government agencies

Procedure - Based on the profile of the NGO, redesign its existing logo, to make it more appealing and credible to its target audience

Apply the logo on the following: Business Card- details provided Letterhead – details provided T-shirt – choose your own shirt template

Submission Guidelines: Submit the following as JPEG files Logo -  at most 6x6 in. Business card – 3.5in. X 2 in. Letterhead on stationery – A4 T-shirt – applied on shirt template – A4

NGO: GEMS Heart Outreach Development Inc.

Vision:  Empowering children, families and communities in transforming lives and building total human development.

GEMS targets the following areas: sustainable health, nutrition and environmental sanitation; early child care and development; family life development; and educational support.

- GEMS works with 11 marginal neighborhoods in Pasay City with an estimated population of 20,300. - displaced by flooding and landslides - Face malnutrition, diarrhea diseases, respiratory infections, dengue - forty percent of children do not participate in Early Childhood Care and Development (ECCD) programs

Business Card Details

Corazon E. Buenasflores, RSW President, Board of Trustees Mobile Phone No: 0917-9707059 Email Add: [email protected]

Cavite Main Office: Block 11 Lot 17 East 1, Camella Springville Subd., Barangay Molino 3, Bacoor, Cavite Telephone Nos:(2)385-8168

Letterhead Details

Block 11 Lot 17 East 1, Camella Springville Subd., Barangay Molino 3, Bacoor, Cavite

Telephone No  (2)385-8168

Website  http://gemsheartphilippines.wordpress.com

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Date of Submission: 10/04/2016 MIDTERMS GROUP 1:  Extrajudicial Killings

Objective:  to develop an online meme / poster for a national assembly that seeks to address the issue of extrajudicial killings. NOTE:  The rationale for the call will depend on your belief (if you are for or against the issue)

Target Market 18 y.o. to 45 y.o. Male and Female Middle Class Have access to the internet; have social media accounts

Procedure - Develop a big idea.  What message do you want to communicate? - Design an online meme / poster around your big idea.  Make sure to have: A compelling image A compelling copy - Have a call to action

Invite people to the national assembly Date:  Oct 15, 2016 Time: 8AM Place:  Lapu Lapu Monument, Rizal Park

The aesthetics of your poster must be inspired by DADAISM.

Please note the file format: JPEG, 300 DPI 6 in. X 6 in.

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Date of Submission: 9/27 Plate 4:  Art Nouveau Inspired High Fashion Print Ad

About the perfume Mystique is a high end perfume brand known for its exotic scent, that combines the aromas of jasmine, rose, violet, and amber.  An exquisite scent, Mystique is perfect for women aspiring for elegance.

Procedure: - You will be working with a partner. -Your partner will serve as your model for the photo shoot. - Considering the market and image of Mystique, do a creative shot of your model. - The shot must exude the personality of Mystique. - Make a layout for the print ad using the best photo that you have taken.  Apply the aesthetics of Art Nouveau in your layout. You may or may not stylize your photo.  Be creative.

Include the following: Name of Perfume:  Mystique Photo of model Bottle of perfume with your own Mystique logo

- Have your concept approved - Do a mock photo shoot to see if your concept works.  Have the best shot approved - Do an actual photo shoot of the approved image and do the layout of your print ad.

Kindly note the file requirements: JPEG Size:  9 x 10 in.