Magento 2 Guide

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Top 10 International Payment Gateways Worldwide

An efficient payment gateway is at the root of providing a great checkout experience to customers. It is the most important factor service providers have to consider while running an online business. But what if your customers don’t have on par payment experience while paying on your website? Well, it’ll break the trustworthiness of your brand and the sales will eventually start to decline.

But there’s a lot that you can do to improve the payment experience of your customers. For starters, you can integrate fast, secure, and trustable international payment gateways. A robust payment gateway will help you elevate the payment experience on your website and also increase the conversion rate. But there is a pool of international payment gateways out in the market and selecting the best one for your business is quite a difficult job.

Also, business owners need to consider things like ease of integration, security standards, pay-out time, multi-currency support, customer support availability, and others. And our research team has found not one or two but top 10 international payment gateways that leave a good impression of your brand. Read the full article here to know the pros and cons of each in detail.

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Top 10 Best Payment Gateways in India [Updated]

Due to the increase in the internet user base, the digital economy of India is growing. As per Statista, the eCommerce market share in India will cross the $64 billion mark for the year 2020. And by the year 2027, ‘tis expected to grow beyond $200 billion. From these statistics, we can say that the digital economy of India is growing day by day.

Also, one report estimates that India will have 2.2% of the global digital payment market share by the year 2023. Thus, to conduct such kinds of huge digital payments, Indian service providers and eCommerce owners need strong, secure, fast, and user-friendly payment gateways in India. And due to the digitization move getting stronger day by day, people have started to use credit/debit cards, digital wallets, and other methods for doing payments on online platforms.

As a new age entrepreneur and startup, you should look for transaction charges, time for setup, user interfaces, payment options, after-sale support, etc before selecting a payment gateway. We have made a comprehensive list of best yet cheapest payment gateways in India which you should use.

Read the full article here to know the whole list with pros and cons of each.

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How To Drive Holiday Shoppers With Free Shipping

Enabling free shipping is the topmost incentive for any customers to shop on online platforms. And it can work wonders on Black Friday, Cyber Monday shopping holidays. Free shipping is the most powerful strategy for driving holiday shoppers to your eCommerce stores to boost your conversion rate and increase average order value. Also, some studies have suggested that consumers increasingly demand free shipping whenever they shop online.

The modern-day consumers not only want fast but free shipping as well and big brands like Amazon have quite effectively adapted to these demands of consumers. Also, many brands started to provide buy online pick-up in-store option for customers which they are ready to embrace. Even though the customers get shipping charges waived off, it still costs store owners a few bucks. The eCommerce owners do pay shipping charges to their shipping carriers.

However, the question eCommerce owners have in mind is not, should we offer free shipping, but it is, how we can offer free shipping especially during this holiday season? Worry not. Because we have made a list of tried and tested ways to drive holiday shoppers. Read the full article here to know everything in detail.

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7 Reasons to Automate Digital Marketing (SEO) for eCommerce Store

Digital marketing has the potential to grow your business and eCommerce website owners can perfectly utilize the power it holds to increase sales and revenue of their store. Other channels like email, social media, and others allow you to interact with your prospects and benefit in the growth of your business by building strong relations with customers. Same thing you can do with digital marketing as well. Doing so will help you to gain more leads and turns them into loyal customers.

However, handling all the digital marketing (SEO) processes manually will pose a challenge because you still have an eCommerce store to handle. So, the best option you have is to automate your digital marketing (SEO) efforts with the help of automated software. At first, eCommerce owners like you will be reluctant to do so but after seeing the benefits it possesses for your business, you’ll not want everything to be managed manually.

To give you some motivation we have presented 7 reasons such as 24/7 responses, save time, increase in profit with lower cost, etc to automate your digital marketing (SEO) for your eCommerce store. Read the full article here to know everything in detail.

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What is Magento Developer? How to Hire Magento Developer?

Magento comes with many powerful features and functions out-of-the-box to sell goods online. It provides merchants with the ease to handle their eCommerce store operations. And due to its flexibility, scalability, and significant performance, it is loved by over 200,000 merchants worldwide. In addition to that, Magento is the first choice for new entrepreneurs’ to start their eCommerce journey. It’s their go-to platform to start a new venture.

Even though the flexibility it offers, Magento is quite a complex platform and needs the hands of experts with in-depth knowledge to build a full-fledged visually stunning eCommerce store. Thus, you often need Magento developers that can take care of your Magento eCommerce store right from designing through developing to deploying and managing.

But to find such expert developers is kind of hard today, as there are thousands of developers online pretending to be the expert. Also, most eCommerce entrepreneurs seem confused before they hire any Magento developer or agency. Questions like What Magento developers do, How to hire them, Where to hire them, and what is the best Magento developer agency need justification.

Thus, we have gathered such questions and answered them with the best of our knowledge.

Read Full Blog here: What is Magento Developer? How to Hire Magento Developer? 

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9 Surefire Tips To Boost Holiday Sales In Pandemic Stricken World

The much-awaited holiday season of 2020 is around the corner now and its making people wonder how it will be. And the only word to describe it is unique. Consumers want to end the year on a good note by buying goods for themselves or gifting it to their loved ones. Whereas the brand owners want to end the year by gaining lost sales.

But how to effectively market in this pandemic stricken world? As the COVID-19 spread is not flatting down, the vaccine is taking time and also social distancing and lockdown norms are in place. And due to that, the world is going through an economic crisis. However, one survey reveals that most ecommerce owners are expecting a rise in the sales this year compared to last year and are investing in upgrading their online store to handle to possible surge in traffic and orders.

This unique holiday season is likely to experience a good amount of online shopping and swarm pullers like Black Friday and Cyber Monday are expected to show tremendous growth. Find out tips on how you should approach the pandemic stricken consumers to take your marketing efforts to next level.

Read Full Blog here: 9 Surefire Tips to Boost Holiday Sales in Pandemic Stricken World 

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Cardbleed Cyber Attack: How To Save Your Magento 1.X Store?

On the days around 14th Sept 2020, an unknown group of hackers tried to hack into almost 3000 Magento stores. As per the experts at Sensec, this attack on Magento stores is by far the largest one identified. And most of the Magento stores were running on the End of Life version of Magento 1.X.

This mass cyber-attack has been termed as CardBleed by Sensec researchers to differentiate it from other such campaigns. The previous attack was recorded on the 962 Magento stores in July 2020. And since then, web security experts found no new vulnerability for Magento 1.X, which was uncharacteristic as this version had many security loopholes. So, it led experts to believe that attackers were sitting duck intentionally waiting for EOL of Magento 1.X.

And this belief of experts was right because hackers made sure that those old stores are not patched by Adobe and then only injected malicious codes to steal data from almost 3000 (3% of Magento 1 install).

There are still 95000+ Magento 1.X stores at risk and if you are one of those, then read more here to found out how to save your Magento store from such attacks.

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Magento 2 GraphQL Detailed Guide on Capabilities & Uses

Before we learn what GraphQL is, we need to know what an API is and how it works?

Application Programming Interface or simply an API is a software programming consisting of a set of definitions and protocols that allow two computer programs to interact with each other in an orderly fashion to present data as requested by users. The interaction of the mobile app with the server is completed through the use of API.

Now GraphQL is a query language for APIs & runtime. It helps to fulfill the requested queries with existing data. To simply put it, it helps to speed things up by boosting the interaction between APIs. It helps to enhance the flexibility and effectiveness of the call or query requested.

GraphQL is a high-performing alternative for REST & SOAP APIs. It helps to build custom headless storefronts, PWA apps, and mobile apps in Magento. REST, SOAP, and GraphQL have similar functionalities. However, REST and SOAP have less advanced architecture than its counterpart.

GraphQL was introduced with Magento 2.3 and Magento plans to complete its coverage with the Magento 2.4.X. Even though advanced capabilities, it has some disadvantages as well. Read more to find out.

Read Full Blog here:

Magento 2 GraphQL: Detailed Guide on Capabilities and Uses

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How Using Latest PHP Version is Beneficial for Your Magento Store?

PHP 8.0 is the long-awaited version of PHP – a website scripting language. The latest version is scheduled for general availability on Nov 26, 2020. PHP 8.0 has some groundbreaking features and enhancements like the new JIT compiler.

Just in Time or JIT compiler is the most hyped feature upgrade of the latest PHP version and is speculated to improve the performance of the websites running on PHP like Magento 2. And to find that out, we put it on a test and also compared the performance with the website running on PHP 7.3. We properly optimized both the website and tested them under similar circumstances. The result of this test was quite surprising as to the expectations.

We started out by installing PHP 8 first. It was an easy and straightforward process. Then, we installed Magento 2 on PHP 8. During the installation of Magento 2, we were faced with few problems and applied solutions to the best of our knowledge to overcome those issues.

Once the installation was complete, we conducted a few performance tests. You can read this article here to know how the latest version of the PHP has performed against PHP 7.3.

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How to get 100% Score in Google PageSpeed Insights for Magento Store

As many of you might know the importance of page load speed for ranking higher in SERPs. Google and other search engines consider the loading speed as a ranking factor for websites. Also, Google has provided a tool called PageSpeed Insights (PSI) to test your Magento 2 website’s loading speed performance.

This tool ranks website out of 100 on basis of how it performs on certain fixed criteria called Core Web Vitals and other Web Vitals. Both collectively affect the performance score of your website on PSI. The tool also illustrate that opportunities and other diagnostics, which directly don’t affect the performance but supplement the Core Web Vitals and other Web Vitals.

Once the common issues listed in the opportunities and diagnostics are resolved you might be able to achieve the unthinkable 100% score on Google’s PSI tool. But the question is, is it worth the time and effort put into improving the performance and achieving 100/100 score? Does it even matter? To know more and find answers to these questions read our detailed article on the same. Also, through the blog, we have covered fixes for most common issues found for Magento 2 websites for performance optimization.

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What’s New In Magento 2.4.x ? Features, Enhancements & Requirements

Last year, Magento teased about releasing Magento 2.4.0 in 2020, the latest version upgrade in its squad. It released the beta version for testing purposes in June 2020. And now, it is finally available for everyone to download, install, and upgrade the existing Magento stores.

The latest version of Magento line-up includes over 100+ core code improvement for quality and over 30+ enhancements for security. Also, Magento mentioned about addressing 226+ GitHub issues and pull requests ranging from minor core code clean up to significant improvements in inventory management and GraphQL.

New Order Approval workflows, In-Store Pickup, 30x fast New Media Gallery, Seller-assisted Shopping, fast and easy deployment of headless and PWA studio, default two-factor authentication, improved tech-stack along with other security, platform, infrastructure, and performance improvements are major takeaways of this version upgrade. It also includes feature improvements in the B2B module for Commerce edition users.

These new features and enhancements will provide merchants with new opportunities to seize in this changing environment and make them ready for the future the eCommerce holds. So, if you are running on the older version than migrate or upgrade to the latest stable version – Magento 2.4.0.

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Common Issues That Occur After Magento 1 to Magento 2 Migration

Since Magento 1 has hit its EOL, many are moving toward Magento 2 migration service. Well, Magento 2 is one of the advanced CMS platforms out there that has reformed the eCommerce industry. The Magento 2 platform has many features that its predecessor was lacking and due to that Magento came up with a futuristic platform like Magento 2.

EOL is one of the reasons why you should go for Magento 2 migration. And some of the merchants who have migrated may face a few issues or problems while operating the platforms. The Migration from Magento 1 to Magento 2 is not a simple process and that’s why you need help from experts like Mconnect Media.

Post-migration, you may experience issues with the performance of your store, which is very common. Along with that, your Magento 2 store may experience data migration, UI/UX, SEO, theme/extension compatibility, security, and other issues after the migration is complete. These are the most common issues that may prevail after migration and if you want a solution for the same, then read this blog on common issues after migration with the solutions.

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Visa, Master Card & Adobe Urges Merchants to Migrate to Magento 2.x

Payment processors like Visa, Mastercard, and PayPal have issued a notice regarding the recently ended Magento 1 life support by Magento and its implications on the platform. Adobe also has notified its Magento 1 merchants that after June 30th, it won’t respond to any query or provide any security or quality patch. Merchants who still want to stay with the EOL platform, then they have to resolve any issues or bugs arising after the EOL date of Magento 1.

Payment processors like Visa and Mastercard briefly explained the implication and what will happen to their Magento store after Magento 1 EOL. They mainly stressed on the point that the Magento 1 stores may lose PCI compliance, due to which they may not be able to take and process payment. Even the processors like PayPal requires you to be compliant with the PCI DSS guidelines.

Not complying with PCI DSS would attract heavy fines from the PCI council ranging from $5,000 to $10,000 per month. Not only that, but there will be constant attacks from hackers to hack and steal customers' payment data. Read this article to find out the only way to avoid all that from happening.

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How to Gather Valuable Information about Your Customers to Increase eCommerce sales

The only way you could achieve the desired success in eCommerce is by working not hard but smart way. Some of the aspects of your business require you to do hard work and some need a smart way of working. Strategizing the effective marketing plans requires smart work and efficient customer data so that all that effort and time does not go into vain.

The collection and use of customer data are necessary for the effective implementation of marketing strategies. Customer information like age, gender, geolocation, job designation, wants and needs, login devices, social channels, purchase history and habits, and much more are way helpful for you to work and improve most engaging and not-engaging areas as well.

There are many ways through which you can collect important customer data. Web analytics tools, cookies, traffic analytic tools, social media, user engagement tools, referral sources, surveys, and feedback, loyalty programs are great ways to collect data. Data collected from these sources will help you to better understand the needs, wants, and interests of the customers for the benefit of your store. Read this article to know about the clever ways to collect customers’ data.

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PayPal Ended Support for Magento 1 before its End of Life : Now What Next?

PayPal payment processor has notified Magento 1 merchants through the blog post and email suggests to go for Magento 2 migration before Adobe pulls plugs on the Magento 1 platform. The announcement from PayPal also goes on to list the consequences of not migrating.

PayPal Mentions the risk involved and what happens if you continue to stay with Magento 1 platform after EOL. The risks like a data breach, security breach, falling out of PCI DSS compliance, and others are few increased risks Magento 1 merchants have to bear.

Once you lose the PCI compliance, you won’t be able to take payment and it would become easy for hackers to target your store for stealing data. PCI DSS standards are set by the major payment processors to secure the transaction against theft and fraud.

So, it applies equally to all the merchants and payment processors worldwide. And PayPal is not an exception for this rule and thus, merchants who have integrated PayPal also have to comply with PCI DSS standards. Read the full announcement of the PayPal about Magento 1 EOL In detail to know more about what you should do to stay compliant with PCI DSS guidelines.

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Expertly Proven Marketing Strategies to Generate New Leads Inside eCommerce Store

Lead generation is the most primary thing eCommerce store to maintain steady and gradual growth. And as per the Hubspot survey, for 61% of the eCommerce marketers generating new leads and traffic is their biggest challenge. So, you need to give in some time and resources to form a lead generation strategy.

A lead in eCommerce means a prospect who has an interest in buying the products you are selling online. Indicators like signing up for the newsletter, visiting websites multiple times, following on social networks, clicking on ads suggest they have somewhat interest and become your leads. A quality lead has only one purpose and that is to buy products you are selling.

And there are many proven ways to generate more quality leads for the growth of your business. Optimizing your website for search engines, building an email list, marketing your content, PPC advertising, social networks, referral programs, and others are a great way to generate and nurture the eCommerce leads for your business. The more number of quality leads means more number of sales you can generate. Read the full article on how you can generate quality leads through the ways listed above for your eCommerce business.

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Top Selling Days to Boost your Website Orders - Holiday Sales China 2020

Do you have an eCommerce store in China or sell products in China? China is the most populous country in the world and the second-largest growing economy in the year 2019. The eCommerce in china is flourishing because of such a huge audience. Where there is demand, there is a supply. And China’s eCommerce store owners perfectly fulfill the demand created by their residents.

They provide a personalized shopping experience to their customers. Ecommerce owners have unified various brands together to make everything available on a single platform so that shoppers can look for whatever they need and buy it as well from one place. Chinese citizens have spent over $750 billion on online shopping which is more than the combined spending of the US and UK both.

And to grab a piece of the pie for your business, you need to figure out ways to promote your brand around holidays. The first thing you need to do is to make a list of all the holidays that can sell well. After that come up with exciting deals and enticing offers that your customers can’t resist. Read this article here to know the full list of holidays in China.