I received a box of at-home hair color from @igkhair and, honestly, I almost didn't try it because I really love the @naturcolorhair color I've reviewed for you guys before. Also, I thought the blonde shade they sent - stay gold baby - would be very unlikely to work on my brunette hair (I'm going for dark ash blonde). But, I received the product for free in exchange for my honest review, so I decided to play along and give it a go. And, I'm glad I did! This hair color has a lot going for it. The box includes your usual - color, activator, conditioner. It also contains some skin protector cream and color eraser, and much better gloves than what you usually get with box color. The product was easy to use, did not irritate my scalp, and had no nasty chemical smell. It is vegan, cruelty-free, gluten-free and ammonia-free. A box was just a tad too little for my long fine hair, so the lengths didn't get quite as much product as I would have liked. My fault - the instructions do recommend a second box for long hair. Post treatment, my hair feels a little drier, as you would expect from any color, but not badly so. I actually like that, because my hair has oily tendencies. The color is a little more yellow / less ashy than I would have liked, but not orange which is the risk when you go lighter. My few greys got covered nicely. I wish I'd had more product, as my roots definitely turned out lighter than the lengths, but it's not too bad. For $25 a box I would expect enough to cover any head of hair. Overall I absolutely recommend this product if you find your perfect shade. But for me, I'll stick to Naturcolor for its gorgeous ash shades and lower price point. 4/5 ⭐⭐⭐⭐ Swipe ➡️ for the before photo. *Instructions and results images credit: IGK color #hairdye #haircolor #hair #hairstyles #hairstyle #haircolour #hairdo #instahair #hairoftheday #hairfashion #longhair #hairideas #darkblonde #hairgoals #style #hairofinstagram #straighthair #longhairdontcare #coolhair #hairtransformation #haircare #reviewista #unfilteredhonestreviews #complimentary #howdoyoucolor @Influenster @igkhair (at Jersey City, New Jersey) https://www.instagram.com/p/CcJw8kZMjAZ/?igshid=NGJjMDIxMWI=