Mark D. Flores

Director of Falcon Mentoring | Business Startup Specialist

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8 Tips To Document Your Entrepreneur Experience On Video

8 Tips To Document Your Entrepreneur Experience On Video

Besides live video, another type of video that’s getting a lot of attention on social media today are mini, intimate snapshots of the everyday hustle of a business such as the behind-the-scenes that are occurring close to real-time. Platforms such as Snapchat, Instagram Stories, Facebook Stories, Twitter and Pinterest have turned people into instant, effective story-tellers (LinkedIn is also…

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3 Ways To Create Solid Video Marketing Strategies Like Apple, Nike and Red Bull

3 Ways To Create Solid Video Marketing Strategies Like Apple, Nike and Red Bull

When you watch the marketing videos by global companies like Apple what goes into your mind? As a business owner, you might think that these videos cost a lot of money, which your business cannot afford. Well, we have a solution for you. See, when it comes to the essence behind these world-class videos, their video marketing strategies are more simple than you think. Along with high quality…

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Kinetic Typography Questionnaire

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3 Things A Custard-Filled Pastry Can Teach Us About Effective Video Marketing

3 Things A Custard-Filled Pastry Can Teach Us About Effective Video Marketing

Growing up in a regional town called Albury (six hours south of Sydney on the border of NSW and Victoria), my family and I would often go on short-drives to nearby small towns. There’s a historic town called Beechworth located in the north-east of Victoria that my mum is especially fond of, notably for its famous Beechworth Bakery. But it was the pastry, filled with apricot jam and creamy…

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How To Setup Your Own Budget Home/Office Video Studio

How To Setup Your Own Budget Home/Office Video Studio

These days, especially with the rise of video marketing, more and more entrepreneurs are looking to set up their own video studio at home or in the office mainly for the following four (4) reasons: To assist in eliminating poor video and audio quality that can have negative effects on their brand/image For the convenience to produce high-quality videos in the comfort of their own home/office It…

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10 Ways To Bring Out Your Awesomeness On Video

10 Ways To Bring Out Your Awesomeness On Video

You’re awesome and you know it. Hopefully you’re someone who wants to shine, not just for vanity’s sake but to leverage your profile so you can impact more lives in a positive way. And video is a fantastic way to achieve the first step – visibility. Because of online video, it’s not so hard to be “seen” anymore, what’s challenging is for your audience to realise the great value you can deliver.…

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How To Choose The Right Social Media Platform For Your Videos

How To Choose The Right Social Media Platform For Your Videos

These days there’s so many ways to watch videos on social media. What’s more surprising is that a lot of these new ways came into popularity only in the past 1-2 years: Facebook Live, Facebook Spaces, 360 video, VR, AR, multi-camera, aerial, Instagram Stories, Instagram Live, Facebook Stories and Twitter video. Hence, it’s not always easy to determine the right type of social media platform for…

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5 Simple DIY Steps To Creating A Great Video On A Budget

5 Simple DIY Steps To Creating A Great Video On A Budget

The past few days, I’ve had people ask me how to get started in creating an effective video on their own. They want to know exactly what they need and the easiest steps to achieve the results they are after. Let’s take a look at the 2 examples below: Scenario 1: You’ve got a special event coming up and you thought it would be great to document it and build awareness for future events. Almost…

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6 Ways To Sell Your Story Not Just Tell It

6 Ways To Sell Your Story Not Just Tell It

Ever tuned out when someone is telling you their story? Ever found the story a bit boring that you don’t want to listen? More and more people are aware of the power of story-telling in marketing, even more so in videos. Video provide both audio and visual that reflects the real world better than a piece of text, an audio or a photograph. Video leaves less to interpretation and aims to get your…

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5 Steps To Creating A Powerful Book Trailer

5 Steps To Creating A Powerful Book Trailer

Guest Blogger: Samantha Wood A couple of months after my novel, The Bay of Shadows was published, I started to think about making a book trailer. I did know from other authors that readers really like book trailers, and why wouldn’t they? Online videos are pretty and punchy, and take only a couple of minutes of your time to watch! One of the main benefits, I think, is that it gets the message out…

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6 Ways To Shoot High Quality Smartphone Videos

6 Ways To Shoot High Quality Smartphone Videos

Does production values matter when it comes to video marketing? Almost three weeks ago, myself, my wife and our friend watched Guns N’ Roses live at the ANZ Stadium in Sydney. We thoroughly enjoyed the rock show and I ended up creating a highlight video of the evening the next day. The footage I compiled together were mainly taken from my wife’s recording – she captured a few videos to test out…

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3 Powerful Ways To Use Video Storytelling In Your Online Marketing

3 Powerful Ways To Use Video Storytelling In Your Online Marketing

I started my video production journey way back in 2000 when I was studying Television Production at Charles Sturt University in Wagga Wagga, a small town in New South Wales, Australia. I remember shooting and directing my first video assignment titled “3 ½ Disk” about a Uni student who’s floppy disk (yes, floppy disk!) was stolen that contained his precious assignment and we follow his ordeal of…

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6 Reasons Why Creating Videos Are Powerful In Elevating Your Business

6 Reasons Why Creating Videos Are Powerful In Elevating Your Business

Guest Blogger: Fideliz Cruz Yes it’s going to take some time getting used to being in front of the camera, creating content and of course re-watching… and if you’re like me… still feel that “funny” feeling when I watch myself on the replay! That’s all part of the fun! The reward really is in knowing that you’re inspiring, helping and serving those around you and that’s gold! I’ve found making…

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How To Make Videos That Sound Great & Wow Your Audience

How To Make Videos That Sound Great & Wow Your Audience

One of my favourite films of all time is the 1987 sci-fi/horror, “Predator” starring Arnold Schwarzenegger. If you experience the film with your eyes closed and ears open, even with no dialogue, I’m sure you can still paint a good picture of what the story is about. The orchestral soundtrack (composed by Alan Silvestri) is incredible. It consisted of kettledrums, heavy horns and unique string…

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4 Ways To Use Video To Get Booked As A Speaker

4 Ways To Use Video To Get Booked As A Speaker

Besides having a community of people who support you and your ideas and are demanding to hear you speak, showcasing your speaking talent via video is a fantastic way for the right person to decide if they want you to speak at their next event since video can represent your skills online in the most authentic way possible. If you’re just getting started and you don’t yet have any footage of you…

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3 Lessons By Steve Jobs That Every Marketer Must Know

3 Lessons By Steve Jobs That Every Marketer Must Know

Almost 20 years ago (on September 23, 1997 to be exact), Steve Jobs, wearing shorts, conducted an internal meeting with Apple executives and managers to give one of the greatest marketing speeches of all time. He revealed a marketing strategy that is still very relevant today, echoed by thought leaders like Simon Sinek. The event took place just a few weeks after Jobs’ return to Apple as CEO to…

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6 Ways To Tell A Story On Video That Connects With Your Ideal Audience

6 Ways To Tell A Story On Video That Connects With Your Ideal Audience

If we apply the saying: “A picture tells a thousand words” to video and each frame of video is a picture (25 frames/sec), then if you do the Math, a 2-minute video tells 3 million words! This is a fun way to show marketers just how valuable video can be although there are other factors that will contribute to a video’s real worth – for example, if you captured your video in poor lighting and low…

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