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@marketinglogically-blog
15 must DO's for SEO measurement
15 must DOs for SEO measurement
Most of us would have integrated a digital marketing plan to your overall marketing mix (If not, you must start doing it immediately before it’s too late). While having a chat with one of my friends working for a real estate major, I realized that many managers still use classic page hits and views to judge their digital campaigns. I thought that the basic principle of judging any input is the…
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From McKinsey: The opportunity in tackling the affordable housing challenge
The opportunity in tackling the affordable housing challenge – http://www.mckinsey.com/insights/urbanization/the_opportunity_in_tackling_the_affordable_housing_challenge
Experts in housing and urban development weigh in on ways that countries are addressing or plan to take on the $650 billion affordable housing gap.
Sent from McKinsey Insights
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From McKinsey: Making marketing technology work
Making marketing technology work – http://www.mckinsey.com/insights/marketing_sales/making_marketing_technology_work
What is marketing technology and why does it matter? Scott Brinker, cofounder and CTO of ion interactive, and Jason Heller, global leader of McKinsey Digital Marketing Operations, explain.
Sent from McKinsey Insights
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From afaqs!: Should brands bid adieu to Salman Khan?
[Today's Logic] From afaqs!: Should brands bid adieu to Salman Khan?
As the actor’s PR machinery is at work dealing with the negative press his conviction in the hit-and-run case has generated, wonder what happens to the brands he endorses. Prachi Srivastava and Saumya Tewari, afaqs! have put up some interesting views.
The popularity and good press earned by a celebrity brand endorser brings a lot of credibility to the brands he/she endorses. But what happens if…
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Why e-mailers are disgusting?
[New Post] Why e-mails are disgusting?
Each one of you reading this would have someday (or on many days) received some email which you would have ignored or deleted or given a weird reaction (not another one). Well, you might also know many who might be responsible for such mails. You might send them this link.
And in case you receive this post from someone you know that you might be a culprit too. I have been a culprit too :(
Hence,…
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GUERRILLA MARKETING SERIES - PROMO 4
[New Post] "I like to walk around with bare feet and I don't like to comb my hair" - Beyonce Knowles. Guerrilla Marketing Series - Promo 4
“I like to walk around with bare feet and I don’t like to comb my hair” – Beyonce Knowles.
Well, the above quote might be from a star but definitely rhymes with sentiments of many commons. And all of them would need a good shampoo and a great hair conditioner. With so many options available in this space and amongst such tough competition in the category, it would be difficult for the consumers…
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The big boys of Indian Property Portals - Housing v/s 99acres v/s magicbricks v/s commonfloor
The big boys of Indian real estate (Property Portals) - Housing v/s 99acres v/s magicbricks v/s commonfloor
Amongst all the noise about the bad and the good boys in the Indian property space (huge fundings, acquisitions,clash with investors, change in management, publishing of reports etc.), I wondered if actually anyone is really doing well? The below table compares the four known names in this arena. Hope you find this useful.
References:
http://www.commonfloor.com
http://www.housing.com
http://www.…
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From McKinsey: Why China’s consumers will continue to surprise the world
Why China’s consumers will continue to surprise the world – http://www.mckinsey.com/insights/strategy/why_chinas_consumers_will_continue_to_surprise_the_world
Fears about China’s slowing economy are overblown, authors Jeffrey Towson and Jonathan Woetzel argue in this adapted excerpt from the follow-up to their The One Hour China Book.
Sent from McKinsey Insights, available in the Play Store. http…
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GUERRILLA MARKETING SERIES - PROMO 2
[New Post] GUERRILLA MARKETING SERIES - PROMO 2: Subtle messaging via Guerrilla marketing
Subtle Guerrilla
(more…)
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GUERRILLA MARKETING - POST 1
[New Post] GUERRILLA MARKETING - POST 1. A pizza slice full of insects..eehhh..Did it hit you?
The pizza might make you uncomfortable and could be the worst thing on your plate, giving you an ehhhhhrrrr..feel. But, it’s not the same for “The Man v/s Wild Fame” – Mr. Bear Grylls.
In fact it does grab your attention and hence, fulfills its purpose :). (more…)
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The science of behavioural targeting and video search marketing
[New Post] The science of behavioural targeting and video search marketing
Behavioural marketing in simple terms can be described as delivering an experience online based on what you know about the previous behaviour of the visitor.
One of the most common things tracked, just to cite an example is category affinity. Let’s take an example. Suppose an online music retail store is using this method to determine the music affinity of its customers. It could try to get in…
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From McKinsey: The dawn of marketing’s new golden age
The dawn of marketing’s new golden age – http://www.mckinsey.com/insights/marketing_sales/the_dawn_of_marketings_new_golden_age
Marketers are boosting their precision, broadening their scope, moving more quickly, and telling better stories.
Sent from McKinsey Insights
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SEGMENTATION: A SIMPLE LESSON FROM MALCOLM GLADWELL'S TALK ON CHOICE, HAPPINESS AND SPAGHETTI SAUCE
[New Post] SEGMENTATION: a simple lesson from malcolm gladwell's talk on choice, happiness and spaghetti sauce . Hope its fun reading this #marketing #blogging
A marketer can very rarely satisfy everyone in the market. Not everyone out there has the same liking for food, cars, college, movies or even partners. Marketers identify and profile distinct group of buyers who might prefer or require varying products and services by doing the usual demographic, psycho-graphic and behavioural analysis among buyers. Especially, after I read about conventional…
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