Thoughts on Storytelling and Startups

A place to collect all of my thoughts on about storytelling, startups, design and creativity.

[markevans]

For Websites looking to engage potential customers, there are different approaches. Unleashed offers an “Ask us anything” option that opens up a contact form for sales.

[markevans]

A user-friendly and accessible pricing page from Wistia, makes it easy for potential customers to pick the right package.

[markevans]

It may be effortless marketing, but I’m not going to activate a service without knowing what it does and how it works. 

[markevans]

This is a Website fail - asking someone for their email address so they can look at your customer success stories.

[markevans]

After redesigning my Website, maybe I should have embraced this approach - one page, 17 words and a link to send an email. :)

[markevans]

Operator uses the “I want it now” approach to drive brand awareness. Mailbox used the same technique in a masterful way.

[markevans]

The brain doesn’t pay attention to boring things. When the brain detects an emotionally-charged event, the amygdala releases dopamine into the system. Dopamine aids memory and information processing. It’s like a mental post-it note that tells your brain, remember this.

John Medina, author, Brain Rules

[markevans]

Nice marketing hack by CB Insights after someone leaves their email address to receive a 121-page VC report. Rather than a simple message, the show you a video.

[markevans]

Good storytelling reflects who the customer is, what they aspire to be, and how they relate to other people – wrapped within an immersive brand experience.

Mark Evans (markevans.ca)

[markevans]

This is the way that startup should announce big news - by inserting a pop-up on its home page. Nice work, Klipfolio! 

[markevans]

I like the way that Optimizely markets its Webinar/live demo, and how it provides people with options about when they want to attend.

[markevans]

A nice pricing page from BuzzSumo that make it easy for potential customers to pick the right package.

[markevans]

Most press rooms for startups are pretty bland; Breather takes a different and creative approach.

[markevans]

Nice home page messaging from Slack. Headline captures your attention while sub-head times you what it does.

[markevans]

Oscar provides quotes for health insurance using an elegant and user-friendly approach. Simple = Powerful

[markevans]

“It’s just so rare that you have an industry that’s growing but which has a huge established market. Chuck Rifici, CEO with Tweed Marijuana in Smith Falls, Ont.

http://www.thestar.com/business/2014/05/26/when_cannabis_goes_corporate.html

[markevans]

Example of a startup that fails to tell people what it does and what's in it for them. It's a video app but why should I use it