Link to the full pdf document HERE (includes links)
What This Is:
A collaborative, grassroots initiative for fans of Markiplier and The Edge of Sleep to promote the newly released TV show on Amazon Prime Video to raise awareness and generate attention that will drive supporters and casual viewers alike to watch the show.
Why This Exists:
Fans of the hit podcast and followers of Markiplier (Mark Fischbach) have been anticipating the TV adaptation for years since it was announced in 2021 and have been waiting to watch the show since then. However, after radio silence since nearly after filming completed, the long-awaited show is now being dropped on Amazon Prime early—before any official promotion starts.
Many fans disagree with the confusing treatment of an adaptation they have been wanting to watch for years, the haphazard amount of pre-release promotion for the show, and the increasingly high benchmarks of instant success placed on creative material, regardless of origin, that challenges the ability of new ideas and stories to thrive and grow.
This collection of suggested guiding materials is intended to serve as a starting point for fans and advocates in taking matters into our own hands and promoting the show we want to succeed, to
open doors for future creative projects for all sorts of innovators, and to bring attention to the current challenging creative environment that stifles new projects before they have a chance to
shine.
CRITICAL TAKEAWAY (if you read nothing else):
Stream The Edge of Sleep on Amazon Prime Video if you can and TALK ABOUT THE SHOW. Talk about it and anything else covered in this guide as much as you can, because every bit of chatter matters in allowing this project to succeed.
(More info on steps you can take to help under the page break, or check out the full doc linked above for everything!)
Most Important Steps To Take:
Stream The Edge of Sleep on Amazon Prime Video, as well as add it to your watchlist and like the show on the platform to enhance performance metrics.
The full pdf document has information later on detailing how to access Amazon Prime Video as well as information on low-cost pricing and deals for gaining access to Prime Video, and how to use “Watch Party” mode to stream with others.
You can “like” the show even if you don’t have Prime Video and just have a basic Amazon account! Even small metrics like this impact both the front and backend impressions viewed by corporate employees.
Use the hashtags #TheEdgeofSleep and #TheEdgeofSleeponPrime on social media sites where hashtags are applicable in sharing material about the show. Share or make anything you can—memes, art, discussions of the story, pictures, edits, or even just posts saying you’re watching the show. Truly, it all matters and helps!
It’s important to use both tags or at the very least, the second one indicating the streaming platform. It identifies WHAT the show is and WHERE to find it, which is helpful information for those stumbling across The Edge of Sleep for the first time. Additionally, using the name of the platform frequently attracts attention for Prime Video, which can reflect back positively on the show in the eyes of the company if The Edge of Sleep is the source of the discussion.
Although it can be laborious to type out “The Edge of Sleep” every time and thus impulse says to abbreviate in both discussion and hashtags to “TEOS/teos,” this can hinder effectiveness as it is not a recognizable acronym to non-fans and might impact the potential of the full “The Edge of Sleep” title to trend on any social platform.
Share the show with anyone and everyone you think would like it, offline and in person. A personal recommendation will always be more impactful than any ad—everyone is an “influencer” to someone! Also, be sure to rate the show or add it to your watchlist anywhere you can—including on Amazon Prime Video itself through the like function on the show page, as well as on third-party sites like IMDB or TV Guide.
Not sure how to recommend the show to someone? The brief synopsis, “fast facts,” and “pitch” suggestions in the HELPFUL REFERENCE section of the full pdf document might help, along with thoughts of enthusiasm for the show, original podcast, or any of Mark’s other projects mixed in!
Sites like IMDB allow you to rate shows and films for free, even if you haven’t gotten the chance to watch them yet.
Most Important Thing To Remember:
JUST HAVE FUN!!! This is about promoting the show we’ve waited for and want to succeed, opening the door for more projects we want to see, but also just about getting together as a community and making cool stuff!
Again, you can find all this info and more resources in the full Strategy doc linked here. Go forth and sleedge △
alright gang, the rumors are true. The Edge of Sleep is now live (US only ig) on Amazon Prime Video. and i get what some of y'all are saying, "there doesn't need to be marketing because of mark's rabid fanbase!"
But guys. Guys. This is not a YouTube project. I hate to say it but even 30+ million Markiplier fans is not enough for what needs to happen here, unfortunately. This is ultimately about breaking out of the YouTube-fanbase sphere and getting this show to mainstream viewership. That's the goal-- this is about showing that a "YouTuber project" (even though Edge of Sleep was made by a professional production company and isn't really that) can have appeal beyond a preexisting audience. It's about, big picture, legitimizing the contributions of online creators in making films and television products for casual viewers.
So yeah, it's time to break out not just The Plan, but The Strategy. What is that, you ask? You'll see--check back tonight. This is a call for all hands on deck.
We ride at sunset-- the edge between day and night when the world starts to go to bed. We ride at the edge of sleep.
“Who can prevent all this from happening? The people. Public figures, journalists, musicians, actors, athletes, scientists, doctors, bloggers, stand-ups, Tiktokers, and more. Ordinary people. Ordinary, simple people. Men, women, old, young, fathers, and most importantly - mothers. I know that my speech will not be aired on Russian television. But the citizens of Russia have to see it. They need to know the truth.”
Despite the fancy survey, changes to the UI and TOS reveal we’re getting the service in the future whether we want it or not. Obviously, Post+ is a terrible idea that is trying to bank revenue on user content. Unlike patreon or onlyfans, tumblr’s primary focus is on FAN content. The legality of this is NOT in the users favor and as the new tumblr TOS states, said users will be entirely liable for whatever legal matters arise.
SO WHAT ARE WE DOING?
Besides filling out the survey, it’s time to show tumblr we mean business and show our displeasure by hitting them where it hurts.
Ad revenue.
We’re proposing a 24 hour log off as phase one of this protest.
WHEN IS THE PROTEST?
AUGUST 6th, 2021
12 am Eastern Time (US)
5 am Greenwich Mean Time
6 am Central European Time
8 am Moscow Standard Time
1 pm Australian Western Time
2 pm Japan Standard Time
3:30 pm Australian Central Time
4 pm Australian Eastern Time
AUGUST 5th, 2021
11 pm Central Time (US)
10 pm Mountain Time (US)
9 pm Pacific Time (US)
THE END TIME IS 24 HOURS FROM START TIME!!!
So no posting, no queues, no likes, and no reblogs!
WHAT IF I CAN’T/WHAT ELSE CAN I DO?
Like this post and share it AS MANY TIMES AS POSSIBLE. Use the hashtags #tumblrlogoff2021 or #postplusprotest on ANY and ALL social media.
WILL THIS WORK?
Maybe, maybe not. It’s an attempt at doing SOMETHING.
BECAUSE I’M A TIRED IDIOT, USE THIS TO DOUBLE CHECK YOUR TIME ZONE!!!!
Event Time Announcer shows time for Log off protest 2021 in locations all over the world. In New York it happens on Friday, August 6, 2021 a
As much as I hate to say this because this hellsite is a big part of my life, I think we should all participate in this. And you know what, it’s actually because this hellsite means so much to me that I think we should do this. post+ will hurt content creators and possibly shut down tumblr itself (though they’re much better protected than we could ever be). Don’t use post+. Use the link above and find when you should log off to help
PLEASE DO THIS. PLEASE DO THIS. I DON’T WANT THE BACKBONE OF TUMBLR TO BE DROPPED INTO THE HELLFIRE OF ILLEGAL SLOPPINESS. DON’T FALL FOR THIS. IF TUMBLR WANTS TO DESTROY ITSELF, WE WILL NOT TAKE PART. ONE DAY. WE CAN DO IT.
I already reblogged this with the intention of doing it, but honestly the fact that they’re trying to monetise tumblr implies they’re not making that much ad revenue anyway.
🌹Daily Dose of Mark🌹Fischbach @markiplierbubbles - Tumblr Blog | Tumgag
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