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we're not kids anymore.
Product Placement
he wasn't even looking at me and he found me
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Love Begins
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@martinsweeney
After an exclusive run of TechCrunch, my gripping docu-comedy series Bubbleproof is now available on its dedicated homepage bubbleproof.tv.
Will continue to update with more delightful tidbits, extras and info. Look for Season 2 in Fall 2019.
On set.
A founder pitch from my new project Bubbleproof. Disruptive? Oh yes.
There is nothing harder than serious comedy.
Shots from the set of my new project Bubbleproof.
The objective of this introductory promotional video for I created for Ignition Partners, a boutique venture capital firm, was to communicate the important support role venture investors play in successful startups while keeping the focus on the founders, who are the true protagonists in every venture story. Since that didn’t have a high degree of difficulty I decided to build the animated portion of the piece around the single most depressingly cliched object in the startup universe: the whiteboard.
One of my creative mantras (the single most important survival skill I learned as a working screenwriter) is that where there is cliche there is opportunity. The whiteboard is a cliche precisely because it’s so important in the iterative process at the heart of every startup. The challenge was to use the whiteboard in a vital, fresh and visually compelling way.
Fortunately, I didn’t have to figure out that challenge alone because I had the services of ultra-talented animator and illustrator Tommaso de Sanctis at my disposal. Tommaso is one of those collaborators who makes every idea better than you initially imagined. Developing the look of the animation with Tommaso was hands down the most uncertain, exciting and creatively satisfying phase of the production.
Three other collaborators were absolutely essential to pulling this thing off. First, my go-to cinematographer Jesse Dana, who, in addition to being crazy good at his job is one of the single nicest guys you’ll ever meet.
Second, Magali Zadoff, an amazing After Effects pro who had the unenviable task of bringing life to illustrations without stepping outside the limitations of our “stop motion” design conceit.
Third, Grammy and Emmy winning studio engineer and music producer Geoff Sanoff who only says yes to my projects because he’s one of my best friends. Geoff scored this piece perfectly and went above and beyond given his crazy schedule of better paying gigs.
Of course, anyone who does commercial creative work knows that you can’t do anything interesting or out-of-the-box without an open-minded and supportive client. Ignition managing partner Nick Sturiale, the point person for this project, said on day one that he wanted to produce something unique and truthful that communicated Ignition’s founder-first philosophy. He gave great feedback and showed tremendous faith and patience during the entire process.
Very excited about notching another Maverick Movie Awards nomination. This time for Best Screenplay - Short Film for CI: A TEDD Talkumentary. I co-wrote the script with my lead actor and Silicon Valley muse Michael Fertik.
FemtoBits | Complete Season One
Tired of being a thought-follower instead of a thought-leader? This is not the web series for you.
FemtoBits is Silicon Valley's number one thought leadership lifestyle video magazine and the premier destination for the latest insights and inspirations of global innovation icon Michael Fertik. The series is directed and produced by award-winning filmmaker and Fertikologist Martin Sweeney and features exclusive interviews with maverick femto-investor David Cowan.
CI: A TEDD Talkumentary delighted to screen at the Hudson Valley Comedy Festival.
Mentorship is a vital aspect of Silicon Valley business culture for young entrepreneurs. But who mentors the mentors? The answer, it turns out, is all around us.
Video cover pages from the new Femtofilm.com.
Technology innovator Michael Fertik believes the modern thought leader can express gratitude and still maintain unreasonable expectations.
The FEMTOBITS series is created by Martin Sweeney & Michael Fertik, the makers of the award-winning short films Femto-Management: A Micromentary & CI: A TEDD Talkumentary.
Every aspiring thought leader knows that TEDD (Technology-Entertainment-Design-Diagrams) is the Super Bowl halftime show of speaking engagements. TEDD regular Michael Fertik discusses his strategies for success.
The FEMTOBITS series is created by Martin Sweeney & Michael Fertik, the makers of the award-winning short films Femto-Management: A Micromentary & CI: A TEDD Talkumentary.
I needed an image that summarized the relationship between the characters in my sponsored content short film CI: A TEDD Talkumentary. The result? This peach. Both guys loved it and I got paid to screw around with Photoshop. Very satisfying.
Everything is better with a little Harbaugh.
Innovator Michael Fertik explains how applying femto-management - his scalable, atomic level alternative to micromanagement - to internal communications can push your team over the top.
The FEMTOBITS series is created by Martin Sweeney & Michael Fertik, the makers of the award-winning short films Femto-Management: A Micromentary & CI: A TEDD Talkumentary.
Just capped a fantastic week at Napa Valley Film Festival with an award. I credit my cast, my crew and the free wine at screenings.
http://napavalleyfilmfest.org/reel-talk/features/2015-award-winners