Hello Google Glass, Goodbye Privacy
Glass is just the next step of marketing and advertising jumping out of our computers and into our faces.
Google Glass is only in the beginning stages of, but as Josh Lowensohn writes in his article, Google Glass Now on Sale to All in US, but still in Beta,...
Earth is an Advertisement
As you write you blog, there is probably an advertisement banner somewhere on the screen. Before you watched the documentary, Terms and Conditions May Apply, you most likely had to watch one or a few advertisements. While you were buying your book, Cognitive Surplus: Creativity and Generosity in a Connected Age, you had to have received banners of "other books readers bought." And after you bought the book, it is guaranteed you received emails about books to buy similar to yours.
The point is that we live in an age where everything we do is counted, measured, watched, and then turned into a profit making machine tailored specifically towards our needs, interests, and wants. No matter if you are on your phone, laptop, tablet, reading a magazine, or walking down the street, you are always, and I repeat ALWAYS being exposed to ads.
Google Glass' Ads Are Helpful
In her book, Massively Networked, Pamela Lund tells a story about buying a flower for her daughter.
She explains as while she was driving, her 'device' sent her an ad for flowers at Plantworld that are half off. It sent her this add because she posted a status earlier about how she was to visit her daughter Isabella. Her cloud knows that Isabella likes to garden and that Plantworld is on the way to her house. Isabella loved the flower.
She calls these interactions between the world, us, and advertisements "Your Daily Life: Smarter and More Efficient" (Lund, 694)
Not Your Father's Ads
Ads nowadays aren't what they used to be, ironically thanks to browser cookies and the NSA. Since databases collect our clicks and the NSA collects everything we put on the internet, ads are tailored towards the specific user.
I never see ads for flowers or curtain rods. Instead I see ads for sports tickets and gym gear. And believe it or not, these ads have saved me a lot of time and money.
Thanks to Facebook knowing that I go to a lot of sports games, a banner ad on the side of the screen appeared for a website called TiqIQ. This is now my go-to site for sports tickets as it lists tickets from every site, not just the specific site you are on.
So now, if I'm using Google Glass and walk into the Ace Ticket store that is across the street from the TD Garden an ad will only pop up for sports tickets, potentially saving me money.
Or if I go into a Dick's Sporting Goods and hold up a pair of knee wraps, an Olympia Sports ad might pop up showing that those same knee wraps are $15 dollars cheaper there. I pretty much do that now but instead of the ad finding me, I have to manually search the item and hope that I come across the place that has the cheaper price.
Ad 2.0: Advertising a Better Life
Human interaction with quantifiable ads are creating a convenient, more efficient world. Allowing people the free time to become more creative than ever and push our world towards greater heights and greater quality of life.
In his book, Cognitive Surplus, Clay Shirky sees this free time created by convenience in tech outlets and platforms as an asset. "One thing that makes the current age remarkable is that we can now treat free time as a general social asset that can be harnessed for large, communally created projects, rather than as a set of individual minutes to be whiled away one person at a time" (Shirky, 10)
With marketers becoming more sophisticated and precise in the ads they show and to whom they show it to, it is creating a life of convenience. Instead of having to do a Google search of products and looking through countless online websites, ads are doing that for us.
Lund states that the data we feed into social networks, when paired with "increasingly smarter algorithms and marketing analysts can predict how likely you are to respond positively to a particular offer." (Lund, 924)
This weeds out all of the junk ads that we don't like or respond too. We will only be fed ads that we use and that we have a positive reaction to. It's a win-win for everybody.
Works Cited
Lund, Pamela. Massively Networked: How the Convergence of Social Media and Technology Is Changing Your Life. San Francisco: PLI Media, 2012. Print.
Murray, Nick. "Glass Invasion." An Experiment in Social Media. Tumblr, 14 May 2014. Web. 14 May 2014.
Shirky, Clay. Cognitive Surplus: Creativity and Generosity in a Connected Age. New York: Penguin, 2010. Print.









