Media Guides

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What a Retention Point Is Actually Worth Retention strategy needs a number, not just a program. Five free calculators, four real scenarios, and the maths behind the 25-95% Bain stat....

What a Retention Point Is Actually Worth

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Why Retention Stops At Loyalty Most retention strategies stop at the loyalty program, the easiest mechanism to build. Here's why that's only half the answer, and what actually works instead...

Why Retention Stops At Loyalty

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Why most integration programs fail after the deck is approved The work that decides whether an M&A deal delivers starts the day after signing, and almost nobody is resourced for it. Here's the pattern that works....

Why most integration programs fail after the deck is approved

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Unpacking The Trade Desk's Sub-Floor Bidding Tactics

THE MEDIA GUIDES PRESENT State Of The Market Unpacking The Trade Desk’s Sub-Floor Bidding Tactics As the digital marketing landscape continues to evolve, so do the strategies and tactics employed by players in the programmatic advertising landscape. One such player that has recently made waves with its innovative approach is The Trade Desk. In a bold and somewhat controversial move, The Trade…

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Tracking The Convergence Of Creativity And B2B Marketing

THE MEDIA GUIDES PRESENT Media Mastery Tracking The Convergence Of Creativity And B2B Marketing The rise of creativity in B2B marketing has been a game-changer in 2023. Amidst the increasing use of generative AI technologies, the human touch of creativity has become a unique differentiator that sets apart mediocre marketing efforts from stellar ones. Let’s delve into how creativity has been…

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Traffic Value In The Artificial Intelligence Era

THE MEDIA GUIDES PRESENT Our Perspective Traffic Value In The Artificial Intelligence Era As we navigate the rapidly evolving digital landscape, the significance of traffic, particularly organic traffic, has gained unprecedented momentum. The advent of Artificial Intelligence (AI) has not only revolutionized the way we interact online but has also fundamentally reshaped the value of traffic in…

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Thriving in a Cookieless Era: Innovations in Deterministic Identifiers

THE MEDIA GUIDES PRESENT Insights That Inspire Thriving in a Cookieless Era: Innovations in Deterministic Identifiers The impending total demise of third-party cookies is creating significant challenges for marketers. Traditional methods of audience targeting and measurement are becoming obsolete. At this juncture, companies must rethink their strategies and embrace innovative solutions to…

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SEO Techniques To Amplify Your Web Traffic

THE MEDIA GUIDES PRESENT Marketing Marvels SEO Techniques To Amplify Your Web Traffic Search engine optimization (SEO) is a critical aspect of digital marketing. Mastering SEO can propel your website to the top of search engine result pages (SERPs), driving a torrent of organic traffic. However, what if there were ways to maximize your SEO traffic without having to fight tooth and nail for the…

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Brand Safety Considerations And Google's Search Partner Network

THE MEDIA GUIDES PRESENT State Of The Market Brand Safety Considerations And Google’s Search Partner Network The Google Search Partner (GSP) network has come under the spotlight recently with a series of studies revealing potential brand safety issues. These studies have spurred discussions on the transparency and safety measures of the network, leading to a re-evaluation of ad spends by…

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How To Avoid Marketing Personalization Pitfalls

THE MEDIA GUIDES PRESENT Media Mastery How To Avoid Marketing Personalization Pitfalls Marketing personalization is a well-worn tactic in the digital age, but it’s not infallible. In a world where the transition to Web3 is underway and customer-centricity is paramount, there are numerous pitfalls that companies can fall into when personalizing their marketing efforts. Time to Read 5…

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Unraveling the SaaS Proposals of Magnite and PubMatic

THE MEDIA GUIDES PRESENT Our Perspective Unraveling the SaaS Proposals of Magnite and PubMatic Digital advertising, a colossal industry projected to be worth over $630 billion, is witnessing a substantial shift in the sands of its landscape. In the face of an unpredictable future, the luminaries of independent ad tech are vying for a superior position. In this article, we unpack Digiday’s…

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The Shift to IP Address Band-Aids In A Cookie-Less World

THE MEDIA GUIDES PRESENT State Of The Market The Shift to IP Address Band-Aids In A Cookie-Less World The marketing realm is undergoing a significant transformation, largely driven by the impending deprecation of third-party cookies by Google Chrome at the end of 2024. This change is prompting marketers to explore alternative identifiers to keep their advertising strategies effective. An old…

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What Is Apple's Private Click Measurement?

THE MEDIA GUIDES PRESENT Data Discovery What Is Apple’s Private Click Measurement? Apple’s Private Click Measurement (PCM) is an initiative that strives to strike a balance between enabling valuable advertising insights and preserving user privacy. This article delves into the intricate workings of PCM, its origin, purpose, advantages, limitations, and future potential. Time to Read 4…

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The Role of Adtech in the Privacy Sandbox Era

THE MEDIA GUIDES PRESENT Our Perspective The Role of Adtech in the Privacy Sandbox Era As the marketing landscape shifts towards more privacy-centric practices, the Adtech industry is gearing up for significant changes. The impending withdrawal of full support for third-party cookies in Google’s market-leading web browser, Chrome, signifies a new era for digital marketing, demanding a rethink…

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Our Guide To Making Wise Marketing Technology Investments

THE MEDIA GUIDES PRESENT Marketing Marvels Our Guide To Making Wise Marketing Technology Investments The realm of marketing technology (martech) is continuously expanding, promising innovative solutions that can potentially catapult businesses ahead of their competition. However, to ensure that such investments truly serve their intended purpose, careful consideration and strategic planning…

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Why Brand Marketers Now Need to Influence The Influencers

THE MEDIA GUIDES PRESENT State Of The Market Why Brand Marketers Now Need to Influence The Influencers Today’s marketers no longer hold unilateral control over their brands’ narratives. Their once-unchallenged authority has been disrupted by the power of social media and influencers, reshaping the marketing landscape and the strategies deployed. In earlier times, marketers were the primary…

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Are Consumers Truly Embracing Sustainability?

THE MEDIA GUIDES PRESENT State Of The Market Are Consumers Truly Embracing Sustainability? Sustainability. It’s a buzzword that has been making waves in the consumer packaged goods (CPG) industry. But are consumers genuinely embracing the concept, or is it merely a passing trend? This article delves deep into how consumer behavior around sustainability is shaping the CPG industry. Time to…

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