Fireside Chat with Irene Edwards, Sunset Magazine Editor in Chief Friday May 11, 2017 Medill alum Irene Edwards has known she wanted to be a magazine editor in chief ever since she toured Vanity Fair at age 13.
She shared insights on leading a 120-year-old magazine brand into a new era, earning a free MBA when she engineered the magazine’s sale to a private equity firm and why they’ve found an entirely new audience on social media.
She fielded questions from Northwestern SF students on the strongest content themes, adapting to innovations in digital design and how to make writing little content blurbs less tedious. < br/> Photos by Martin Backhauss of Sol Gate Studios 2018












