MELT

MARKETING STRATEGIES TO MAXIMIZE YOUR BOTTOM LINE

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MELT Mindfulness Practice Tip: The Limits of Mindfulness Requires Action

MELT Mindfulness Practice Tip: The Limits of Mindfulness Requires Action

By: Melanie Trausch, PCC

A Mindful MELTable ~ Mindfulness Tips for Occupational Happiness & Well Being

Indeed, mindfulness practice can make our heart as strong, as loving and resilient as possible. But there are certain things it can’t do. Mindfulness cannot protect or shield us from the reality of changing conditions in our world. Mindfulness alone cannot protect our rights. Mindfulness alone…

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Guidelines to Creating Compelling Online Content

Guidelines to Creating Compelling Online Content

By: Melanie Trausch, PCC

In my line of work, I am often witness to a lot of bad online content. Some of it is confusing, some of it is too passive, and some of it is just downright boring. But most of the online content mishaps that I see on a regular basis can be boiled down to one central mistake: writing for yourself, not for your customer.

Most people aren’t reading your marketing materials…

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5 Simple Ways to WOW Your Clients

5 Simple Ways to WOW Your Clients

By: Melanie Trausch, PCC

It is a known fact that clients are the heart of any entrepreneur’s business. A delighted client is the best business strategy of all. So, how well you are doing in terms of your clients’ experience and satisfaction?

Almost every entrepreneur I know spends an excessive amount of time, energy and money to gain clients, but when it comes to their clients’ experience, many…

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What You Need to Know About Personal Branding

What You Need to Know About Personal Branding

By: Melanie Trausch, PCC

I have coached a number of people about their personal brand with regards to maintaining consistency across different formats like LinkedIn and their resume when interviewing for a position.  This is important to show reliability to future employers, customers or referral partners.  What I also emphasize is that your personal brand is closely tied to your reputation.…

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The Difference between Digital and Inbound Marketing

The Difference between Digital and Inbound Marketing

By: Melanie Trausch, PCC

Online marketing can be daunting for entrepreneurs and small business owners who just want to increase their market reach and get their brand noticed. The digital age has transformed the traditional marketing requirement, being physically present to actively promote your business, into a modern concept that gives entrepreneurs a far-reaching influence on their customers.

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Demand Marketing Tips for Entrepreneurs

Demand Marketing Tips for Entrepreneurs

By: Melanie Trausch, PCC

I have been engaged in the world of marketing for nearly 20 years. In that time, I have seen trends come and go and technologies burn bright and then fade away. What has stayed consistent, though, are the motivations behind marketing: to build brands, enhance visibility, and grow profits. Even though the goals have stayed the same, particularly for the entrepreneur or…

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Demand Generation or Lead Generation: What Should You Focus On?

Demand Generation or Lead Generation: What Should You Focus On?

By: Melanie Trausch, PCC

As a new entrepreneur or start-up business I bet most of your marketing strategy revolves around ways to build your brand awareness, generate demand, convert prospects into clients and grow your business. I am sure that you’ve heard of demand generation or lead generation and wondering what exactly is the difference between the two, if any. Or, perhaps, are these just new…

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Align Your Content Marketing Strategy with Your Mission

Align Your Content Marketing Strategy with Your Mission

By: Melanie Trausch, PCC

Marketing savvy entrepreneurs understand how vital a role marketing plays to build their brand awareness and increase profitability. They know SEO (Search Engine Optimization) is all about creating amazing content, optimizing and promoting it. Creating powerful and informative content, however, shouldn’t be your end goal. Rather, the main task should be to interlink…

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Simple Marketing Tips for Entrepreneurs & Startups

Simple Marketing Tips for Entrepreneurs & Startups

By: Melanie Trausch, PCC

Many start-ups and entrepreneurs don’t have a great deal of cash to spend on marketing for their business, which can make it difficult to grow and become sustainable. Why? Because most entrepreneurs and start-ups are spending all their time building their new business, but how will it grow if nobody knows it exists? Whether you want to admit or not, you know you’re going…

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MELT Mindfulness Practice Tip: Speak Up, Get Engaged

MELT Mindfulness Practice Tip: Speak Up, Get Engaged

By: Melanie Trausch, PCC

 {A Mindful MELTable ~ Mindfulness Tips for Occupational Happiness & Well Being}

Mindful practice helps us see more clearly what is going on around us. When we see clearly we are compelled to respond, to act in accordance with our values. Regardless of your views, inaction cannot produce meaningful change. It is important that we become engaged in true dialogue for the…

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MELT Mindfulness Practice Tip: Value Clarity and Calm

MELT Mindfulness Practice Tip: Value Clarity and Calm

By: Melanie Trausch, PCC

 {A Mindful MELTable ~ Mindfulness Tips for Occupational Happiness & Well Being}

This kind of dialogue requires great skill. It requires fortitude, patience, clarity, and calm. Mindfulness gives us the opportunity to be a vehicle for sanity, clarity, and compassion in an age of increasingly heated passion, impulsiveness, fear and anger. In turbulent times, when many are…

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MELT Mindfulness Practice Tip: Look Deeply and Engage in Dialogue

MELT Mindfulness Practice Tip: Look Deeply and Engage in Dialogue

By: Melanie Trausch, PCC

 {A Mindful MELTable ~ Mindfulness Tips for Occupational Happiness & Well Being}

We know that mindfulness practice is about looking beyond the surface of things, investigating inwardly and outwardly. Rather than take views and statements at face value, we must look beyond the headlines, the buzz words and platforms and seek to understand the full range of conditions in a…

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MELT Mindfulness Practice Tip: Affirm Core Ethical and Moral Values

MELT Mindfulness Practice Tip: Affirm Core Ethical and Moral Values

By: Melanie Trausch, PCC

 {A Mindful MELTable ~ Mindfulness Tips for Occupational Happiness & Well Being}

Mindfulness is not ethically neutral. When we see our fundamental shared vulnerability, we develop a strong commitment to not causing harm. We learn the very real and grave dangers that come from hatred, fear, and confusion. We eschew the use of violence out of empathy and compassion for…

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MELT Mindfulness Practice Tip: Recollect Our Shared Humanity

MELT Mindfulness Practice Tip: Recollect Our Shared Humanity

By: Melanie Trausch, PCC

 {A Mindful MELTable ~ Mindfulness Tips for Occupational Happiness & Well Being }

At its core, mindfulness connects us to humanity – our own, and others’. The practice of mindfulness rests upon a spirit of radical investigation into the basic question: “What is it like to be human? To feel hope and fear, joy and pain, happiness and sadness?” Mental training exercises…

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Five Financial Mistakes to Avoid After Landing that Awesome Job

Five Financial Mistakes to Avoid After Landing that Awesome Job

By: Melanie Trausch, PCC

Many women get excited about the opportunities that come with landing their dream job, particularly when that job comes with a much bigger paycheck. However, it’s easier than you think to make some detrimental financial mistakes when the prospect of a higher paycheck is right in front of you. Beware of five common financial mistakes many make after landing a higher paying…

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MELT Thought Leadership Series: Creating Thought Leadership That Drives Results

MELT Thought Leadership Series: Creating Thought Leadership That Drives Results

By: Melanie Trausch, PCC

{Strategies for Entrepreneurs }

Identify a topic that is closely associated with your brand. Are you an authority on that topic? A simple Google search can help you answer that question. You are not just competing with your direct competitors. You are competing with everyone. Anyone who publishes content in your space is competing for mind share and authority.

Identify…

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MELT Mindfulness Practice Tip: Stay Connected, Strengthen the Good

MELT Mindfulness Practice Tip: Stay Connected, Strengthen the Good

By: Melanie Trausch, PCC

 {A Mindful MELTable ~ Mindfulness Tips for Occupational Happiness & Well Being }

In times of duress or extreme work stress, we often need more than awareness. We need family and friends, community, and the support of our heart’s own goodness. Reach out to those you love; practice heartfulness and connect to things that are meaningful for you.

Integrating mindfulness in…

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