Snap, send, erase - the Snapchat phenomenon
Since the dawn of time, humans have used visual imagery in one form or another (paintings, drawings, photographs) to document events and memories. In the 21st century, with the ability to capture a photo on a mobile device and share it with a global audience instantaneously personal photography has âtransformed as part of the social web, with its convergence of personal expression, interpersonal communication, and online social networksâ (Vivienne & Burgess 2013).
With the birth of social platforms like Facebook and Instagram, a new age of ânetworked visualityâ emerged, and imagery became the centrepiece of communication and self-expression online (Swinburne 2018). As Jurgenson (2013) highlights, the documenting of oneâs life through a series of photographs and sharing this with a global audience in a permanent way holds a sense of nostalgia and sentiment.
However, the release Snapchat in 2011 changed the game. With the âlifeâs more fun when you live in the momentâ philosophy and ephemeral, moments are temporary, anti-nostalgia logic, Snapchat introduced a new way of communicating through visual imagery (Jurgenson 2013; Veynerchuk 2015; Snap Inc. 2019).
So, is Snapchat the future of social networking?
Arguing that traditional, profile-based social media is dying, Snapchat founder Evan Speigel said that the selfie culture of Snapchat marks the transition from âdigital media as self-expressionâ to âdigital media as communicationâ (Herrman 2014). In support of this, Jurgenson suggests that the absence of a function for liking or commenting on an image, the ephemeral nature of Snapchat means that âcommunication is done through photos, rather than around themâ (Herrman 2014).
According to Seth (2016), millennials are migrating to Snapchat as a way to share moments with close friends without the âwarped virtual validationâ that comes with other social media. Research further suggests that Snapchat userâs behaviours and relationships are different to those they express/have on other social media platforms (Phua, Jin & Kim 2017).
To see if these findings had any truth, I decided to observe how my friends used each social media platform. I was surprised to notice a marked difference in the role that each platform played in facilitating self-expression and communication. Facebook and Instagram were primarily used to share past events for self-image purposes. Whereas, Snapchat was used to have a conversation back and forth with a very select group of close friends. I also noticed that my friends often made comments like, âDonât post that photo on Facebook, I donât look good in it, just send it to our group on Snapchatâ - demonstrating their privacy and personal image concerns. Additionally, there was a drawn-out selection process for which photos were âworthyâ of Facebook/Instagram â only the best were ever selected.
In my opinion, each social platform will continue to have its place in the ecological system of the online community. However, I do feel that with growing concerns around privacy, the snap, send, erase culture of Snapchat will continue to grow in popularity and overtake the other platforms.
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I do love that people think that Snap chat deletes your snaps. Letâs be honest its somewhere on the sever waiting on someone to hack it (Toldyaa 2015) or for someone to find a loop hole (Shontell, A 2013). I love a good selfie. I used to take selfies before it was called a selfie or it was popular. Back in the day my camera was too expensive to give to some stranger to take the photo and so selfie it was.
Can you image our great grand children all looking back at our photo, wondering our self absorbed we all were.
Toldyaa 2015, Oh, Snap! Theyâre Not Really Gone Forever After All., viewed 3 February, 2019, <https://www.toldyaa.com/blog/snapchatupdate>.
Shontell, A 2013, Actually, Snapchat Doesn't Delete Your Private Pictures And A 24-Year-Old Has Found A Way To Resurface Them, viewed 3 February, 2019, <https://www.businessinsider.com.au/snapchat-doesnt-delete-your-private-pictures-2013-5?r=US&IR=T>.














