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@theartofmadeline
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PUT YOUR BEARD IN MY MOUTH
2025 on Tumblr: Trends That Defined the Year
Monterey Bay Aquarium
I'd rather be in outer space đž
dirt enthusiast
NASA
JVL
taylor price
AnasAbdin
DEAR READER
art blog(derogatory)
Aqua Utopiaïœæ”·ăźćșă§èšæ¶ă玥ă
No title available
Discoholic đȘ©
wallacepolsom
seen from United States
seen from Malaysia
seen from Netherlands
seen from Mexico
seen from Canada
seen from China
seen from TĂŒrkiye
seen from United States
seen from Colombia
seen from United States
seen from TĂŒrkiye
seen from TĂŒrkiye
seen from United States
seen from Singapore
seen from France
seen from United States
seen from Netherlands
seen from United States
seen from Austria
seen from United States
@mikeboogaard
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I am not posting on this channel for the foreseeable future and will be using LinkedIn for my thoughts and posts. Please feel free to join me:
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Look forward to sharing thoughts, ideas and comments there!
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Unfriending the Wrong Friends, Social Bubbles and Aristotle
Unfriending the wrong friends, Social Bubbles and Aristotle #socialbubbles #socialfilters
As far as heated debates go, 2016 was a hotbed. There was something for everyone: Brexit, the American election, civil war in Syria, terrorist attacks, immigration, refugees, the economy, global warming. The list of topics we all disagreed on was as endless as it was depressing.
Although these topics would have put the old adage of no politics, religion and money (or is it sex?) discussions atâŠ
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Your ABM is Failing. Here is Why.
Your ABM is Failing. Here is Why.
You have your list, but you are talking to the wrong companies.
The first lesson marketers harp on about account-based marketing (ABM) is the need to build the ârightâ list. Yet, this is why most ABM campaigns are destined to fail before theyâve even started. This is mainly down to the way people build their lists. The theory tells you, as the CMO, to bring together your marketing and sales teamsâŠ
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QR Code Zombies
QR Codes are making a comeback. There, I said it. Yes, there will be some laughs. Yes, there will be many doubters. But I stand by my convictions. And with good reason.
Back in 2013 the conversation about whether QR Codeswere dead had reached its climax. The resounding answer was âYesâ; in the US only about 21% of people had ever scanned a QR Code; in the UK they were being placed in undergroundâŠ
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Request for Proposals - know when to say 'NO'?
Request for Proposals - know when to say 'NO'? #agency #b2bmarketing #marketing #RFPs
Request For Proposals (RFPs) are the lifeblood of marketing agencies and yet last week I declined one of the most exciting RFPs that I have come across in the past 12 monthsâŠ.and I still feel sick to my stomach. It was for an industry-leading brand, working on a highly visible global B2B campaign with a big budget and a fantastic team. But sometimes you need to know when to say ânoâ.
It is easyâŠ
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B2B Demand Gen 2.0: five buyer fundamentals
B2B Demand Gen 2.0: five buyer fundamentals
Demand generation and marketing automation is nothing new. Yet, many B2B marketers can safely argue that established practice doesnât imply proficiency, let alone a higher degree of marketing performance. In fact, according to Forrester half of B2B marketers surveyed donât have well-defined processes in place to govern their marketing automation efforts. The result? A demand generation approachâŠ
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Personalised sales channels are essential to omni-channel success
Personalised sales channels are essential to #omni-channel success #ecommerce #retail
âOmni-channelâ is not just an overused new buzzword but a necessity born out of the multiple choice of sales channels available to the consumer today, whether that be website, app, phone, catalogue or store. The fact that consumers criss-cross some or all these channels in one purchase journey implies that retailers need to ensure they present a consistent and complementary experience across allâŠ
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The reality is that you will never convert 100% of the visitors to your site. Not even close. The majority of your website visitors are either just browsing with no intention to buy, not attracted ...
It is not often that I am genuinely impressed with an ecommerce website and the online purchase experience. Most of the time you are left thinking âwouldnât it be great if the site had thisâŠâ or âwhy havenât they made that easierâŠâ. However, this week I was left impressed (see first point below). It made me reflect on my best ecommerce experiences and the features and functionalities that made it so great. Below I have started a list of examples of buying experiences, functionality, UX and look and feel. Feel free to ping me other examples and I will add them to the list.
Unfortunately there is no definitive roadmap for success or perfect case study we can all replicate. The very nature of Enterprise 2.0 is that the solution needs to be adapted to the one thing that makes every company different: its people.
So here are a couple of key steps that should form part of your passage into the world of social collaboration, and help ensure a successful outcome.