Russian activism is much closer to what a large part of Western audiences are used to than Ukrainian activism or the genuinely heroic and compassionate actions Ukrainians take. That's because Russian activism often shares the same element of privilege that much of Western activism does.
The recent example of the Russian couple holding up an no war sign during a marriage proposal on top of a tower is probably the clearest example of this. It's the kind of thing that easily fits booktok aesthetics and inspires edits where people imagine themselves in that moment, while completely ignoring the fact that it didn't actually help anyone or change anything. In terms of real impact, it's on the same level as posting a black square on Instagram.
There was no attempt to raise money for actual aid or direct people toward organizations that are genuinely helping.
It's simply a nice gesture — an activist version of "let them eat cake", where having a beautiful, symbolic moment matters more than creating real change.
It's a form of privileged activism where actually changing the situation isn't the important part.
The actions of Ukrainians during a genocidal war are the complete opposite. They're focused on actually saving lives, which makes the contrast even more obvious by showing what genuinely helps and what doesn't. For people who are invested in this kind of activism, acknowledging that difference would require rethinking their own beliefs, so it's often easier to simply ignore those actions instead.
Another reason for this is that these Russians are living peacefully in other countries, in circumstances much closer to the everyday lives of Western audiences. They're simply easier for them to relate to than Ukrainians living through war.
I've also often heard Ukrainian activists say that they have to think very carefully about how to communicate with this part of the Western audience. For many of them, almost everything is considered "outside of politics" and the war is reduced to "two presidents having a conflict". Because of that, even lectures about Russia's cultural genocide against Ukraine have to be framed in ways that won't upset people who insist on separating Russian culture from politics, even when that framing directly contradicts the reality of Russia's actions against other nations.
Honestly, it reminds me of how many of these same activists reacted to the protests in Iran.
People whose lives are in danger don't have the luxury of focusing on big beautiful gestures. For them, activism is about survival, not about creating aesthetically powerful moments.
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