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@mobilemoneyexperts
The Mobile Revolution
Hey Bike shops, wedding planners, financial advisors, small businesses, lawyers, dentists and the list goes on, do you know how much easier it is to have your business become mobile? People do not want to pay to do the 411, they like to find you and the directions to your business or phone number by using their mobile device. Seriously people, if you are not in the mobile space you are missing out on growing your customers.
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http://www.RemarkaMobile.com/a?p=anitalevesque&w=blueprin
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Nine Ideas For Developing Your Unique Selling Proposition (USP)
Do you know your USP? Many people struggle with this as they not think they have anything to offer their customers. They ask themselves, why should people do business with me and not somebody else.
What does your family and friends tell you that you are good at? Maybe you are a great writer, speaker, or you have had prior selling or marketing experience from a previous job. What ever it may be, package it and develop your brand, “YOU INC.”
I am going to give you 9 ways to go about answering these questions.
1. What are you really selling?
My USP is The Social Media State Trooper. There are a few social media experts out there that I wanted to put my own spin on it. I am a retired Maine State Trooper and am branding myself by telling my story.
A few examples of these are:
Wal-Mart sells bargains: Roll back the prices
Airlines sells friendly service
Revlon sells hope
An Italian restaurant owner who is known for a quiet place for romance, how to keep your spouse happy, especially on Valentine’s Day. Even though the food may be great, it is known for a place for reconnection.
You need to know what you are selling
2. What do they dislike about the “other company?”
What do people hate about your competition? Is it customer support, not enough engagement (social media), are they always pushing their MLM and products onto them, or they are not creating great content and solving their problems.
Do some research and find out what the consumers in your niche hate about the other guy. Whatever it may be, address it, be the opposite of it and advertise THAT as your USP.
3. Create a club for them.
If you are generating great content and are attracting customers to you, then create a membership for them. You do not need to go hog wild on the pricing, keep it low key. Make it a preferred members club. Have them either prepay or offer them a financial incentive. Give them special pricing and bonus coupons in exchange for great content, How To Videos, E-Books, etc. Help them solve a problem.
There are so many people that do not know Facebook well enough to use it as a business tool. So I am in the process of developing a social media membership site for them. Not only is it just about Facebook, but the other social media platforms. There will be modules on how to create your social media plan, develop your USP, and niche, as well as creating your marketing funnel. I take you step by step on how to create an ethical bribe, how to build your opt-in box, to creating an e-mail sequence and squeeze pages.
You have to treat your customers well and give them what they want. If you do not know, ask them. I put a questionnaire on my Facebook Page and received over 2000 responses. Approximately 1700 of them wanted to learn Facebook.
4. White Collar product at a blue collar price
If you can deliver a very high quality personal experience, a white glove experience at a good cost effective price, that’s a terrific USP.
Make sure you don’t make it too inviting that you will cut into your profit margin. You need to keep track of your profit margins and make sure your cash flow stays healthy.
Businesses that try to compete on price usually race to the bottom. So be sure it’s done in a smart way.
Back to the membership site, how many of you belong to one? Are you satisfied with the content and service you are getting? Are you paying outrageous prices for every level you are at?
You need to think, how can I compete, offer customers great value, but not end up in the poor house. Keep your prices reasonable, but not to the point that you are working harder than what you are making.
If I charge $67 a month for my membership, and I sponsor only 300 people in the world, that is over 200 million dollars a year. I think I could live off that.
Just remember….everyone LOVES value at a good price.
5. Content
Creating educational content that solves problems that people are having can be a USP.
Maybe your are a chiropractor, who has dozens of competitors in their town, if they wrote a book that is a unique approach to pain management, physical strength and health, etc…
You offer this book, whether it is an e-book, website, membership site to your customers, you will stand out above the others who just hand out fliers.
Depending on your industry, content can be a USP. Make sure you create great content.
6. Be Dependable
Be dependable is a powerful USP. It does not cost you any money, it is simple and make sure you do what you say.
How many of you had to call a plumber and waited around all morning for them to show up? They gave you a specific time and was not considerate enough to call you to let you know they would be late. Doesn’t that just drive you nuts.
Do you think people are going to come to you for service if you treat them with no respect? NO
Make sure you are there for your customers and that they know you care.
7. The confluence
A “confluence” is when you take two things that would seemingly be unrelated and you match them together.
Examples of this are network marketers who are experts in another field like SEO. Ray and Ferny from SEO Network are an example.
Copyblogger is another example. Copyblogger is a blog that merges direct response copywriting with social media.
Take two ideas that are not related and merge them together to form your USP. It is a great way to set you apart from the rest.
8. New audience for an old product
The idea here is that you have a product many people are selling but you find a new audience for it and then you find a way to translate what you’ve got to the needs of the new audience.
9. YOU INC
Branding yourself is the best USP. People follow you because they like your personality, your persona, your take on things, your style, the people you like to have in your life as friends and customers.
Like I said earlier, I am branding myself as The Social Media State Trooper. I want to be different from the other social media gurus.
You Inc. is the best USP. You can promote yourself and work it naturally into your business.
I hope you enjoyed the article. Please leave a comment in the boxes below.
To Your Success,
Anita Levesque
I think this is so pretty.
Boost Your Business Success With These Mobile Marketing Tips
A mobile marketing campaign is a great way to reach a large amount of people with very little money or time invested. Just about everyone owns some sort of mobile or other connected devices such as tablets.
Try to gather as much marketing data about your intended mobile campaign recipients as possible, so that you can target their wants and needs. This will increase the likelihood that your recipients will actually read your message.
Keep in mind that the people who use mobile equipment to look at your site will navigate with some difficultly. Your mobile marketing proposal should be simple, and if it is simple on a computer, those using a mobile device will have an easy time viewing it.
Although lots of people use their phones for Internet text, not all know the different kinds of abbreviations used online. If your marketing communications are not easily understood by recipients, the message is not likely to win you any sales.
Be succinct and to the point. Keeping the number of clicks to a minimum will maximize your success by minimizing your process. It can be frustrating to type on a smaller keypad, keep this in mind when you are creating content. Consequently, you will find it advantageous to stick to the basics with your campaign.
For a greater marketing effect, include as much detailed information as possible at one time. For instance, you can use direct mail to let them know about the upcoming event and any discounts that you plan to offer. One week before the sale, send out an email. Immediately before the first day of the sale, send out a text message.
Just like any other part of business planning, you should create a mission statement for you social media marketing plan to help you stay on track. Adhering to the principles that are important to you will keep your business running smoothly.
To achieve the highest success rate in your mobile marketing campaigns, only send the most valuable offers that you have available. With this you know that your customers will not tire from your messages and look for to see all you have to offer.
SEO is just as important for mobile websites as it is for traditional sites. Use Google as a good starting point since most of the searches that are done on mobile phones are with Google.
If you run a business online, you are most likely aware that there are free apps available to offer to your visitors. However, do you realize that you can easily create your own apps? If your business designs it’s own app, you can step up your mobile marketing campaign and compete with the big boys. There is a ton of variety to choose from, which will help you customize your app to the fullest.
Any type of mobile platform, especially a standalone one, should have a home base available in order to guarantee success. Your mobile presence is dependent upon driving your customers to that base, or keeping contact with those who are already in contact with you. Your entire business model shouldn’t be based on mobile marketing.
With mobile marketing, location means everything. Much different to other marketing types, mobile marketing allows you to key in on your exact location. This allows new options that are not available anywhere else. Think about what this can mean for your business and how you may succeed with a location-aware strategy.
Mobile marketing will expand to keep pace with the insatiable demand for all manner of mobile devices. Soon the vast majority of people will own a phone and mobile marketing will be one of the most efficient ways of reaching them. Using these tips, you can get ahead of your competition and successfully communicate with your consumers. Just go for it!
Love to hear from my followers, please leave a comment below if this article was useful or not.
To Your Success,
Anita Levesque
http://www.RemarkaMobile.com/a?p=anitalevesque&w=blueprint
http://www.RemarkaMobile.com/a?p=anitalevesque&w=blueprint
Wouldn't you like to get in on this action and build a text messaging database for your business?
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Can you start to see the power of mobile and how it can help your business?
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How many of you check your phone constantly?
Basic Guide On How Mobile Marketing Works
With the increasingly widespread use of mobile devices like cell phones, smart phones and tablets, mobile marketing campaigns that make use of these devices are growing in popularity. If you are interesting in taking advantage of such a campaign to promote your business, this article can give you the advice you need to get started.
Remember that mobile marketing landing pages are different from standard landing pages, and they need to be streamlined to be viewable. Make sure that you do this right, because mobile landing pages are invaluable when it comes to generating leads and acquiring those customers who are constantly on the go.
Treat mobile and social media like a legitimate source of real business. Just because much of it happens on a tiny screen doesn’t mean the opportunity is small. In fact, it’s just the opposite. Mobile and social media are two of the fastest growing marketing outlets available today. Be sure to build a mobile strategy for your brand.
Make sure that your business has a presence on social media websites, and includes links to them on your business website. Social media have their own mobile versions of their websites in addition to mobile apps that have a relationship with them. This is another way for your business to connect with consumers easily.
Not any web tracker will do when you’re trying to keep up with the results of your entire campaign. You need to make sure that you’re using a mobile-specific type of software here to keep up with your data. Try different tracking platforms like Bango and Mobilytics to stay up to date with everything.
If your mobile marketing campaign includes multiple images and pages, it is best to keep the file sizes very small. Many cell phones and smartphone plans have limitations on broadband access and transfer speeds. If your message takes too long to load or consumes too much bandwidth, the customer is likely to abandon it.
There are a lot of tools available to you as a mobile marketer, so make sure that you’re always willing to utilize them. Today’s modern mobile devices not only have the ability to call and text, but they play and record videos too. This means there are quite a few ways you can interact with your customers.
Stay away from caps lock, unless you are giving a call to action. Using caps lock at any other time during a message can come across as if you are yelling at someone, and no one likes to be yelled at. Stay polite and calm by only using caps lock if necessary.
Do your research on various mobile marketing sites and options such as Facebook Places, Yelp and other geo-location applications. These interactive sites allow users to check in and update their social media status accordingly, which then serves as an advertisement for your business. With the popularity of social media, having your business name show up on real-time status updates significantly increases your exposure.
Mobile devices are only going to continue to become more popular and their use more widespread, so any successful marketing strategy is going to have to take advantage of this fact. By applying the techniques you’ve learned from this article, you can make sure that your company isn’t left behind.
If you find this useful, please leave a comment in the boxes below.
To Your Success,
Anita Levesque
http://www.RemarkaMobile.com/a?p=anitalevesque&w=blueprint
Start your mobile marketing business by becoming an affiliate and receive 100% commissions.
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Help With Mobile Marketing
In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Make sure the mobile marketing campaign can work on many different phones and operating systems. You have to take into consideration the differences of mobile devices which you have to develop when it comes to making a mobile campaign. Make sure that your script is fully compatible with all of them in order to fully maximize your marketing strategy.
Use your other marketing tools to let people know about your mobile campaign. While running a mobile marketing promotion, don’t forget to advertise your campaign, on your website, your social media networking sites and in your physical store. This will provide you with the exposure you are seeking, and give your brand the attention it deserves.
Provide a value to the right audience. When you are expanding outside of your friendship circle, you need to grab their attention. If you are looking for business executives, then you could send out vouchers to fine dining places. If you are targeting a family customer, you could provide a special offer that extends an exclusive benefit to children.
Almost everyone is familiar with the idea of offering free apps, but not everyone understands just how easy it can be to develop one that meets the needs of your business. Your business could always offer its own special app and really take your mobile marketing to the next level. There are a number of different features you can offer with your app.
Implement dedicated short code into your mobile marketing program. It’s more expensive, but it will protect your brand. Dedicated short code is also legally protected, so the chances of someone stealing yours are slim.
Try to make it as easy as possible. The fewer clicks you require, the more success you will have. Remember that the keypad in mobile devices are very small and typing is not easy. So keep your mobile marketing campaign at a minimum.
Present your mobile marketing campaign as an exclusive place to score special deals and money-saving offers. Advertise your deals on a host of different platforms to reach a wider audience. People will sign up when they see it will be beneficial to them. Let them know it will be fun and they will be better informed.
Mobile marketing will now be one of your specialties after reading the information in this article. Remember that learning new information is only the first step. The next step is proper application of the knowledge. Keeping these tips in mind, you are able to start refining your mobile marketing plan in order to help make your business successful.
Please leave a comment in the boxes below if you found this article to be helpful.
To Your Success,
Anita Levesque
Get your business up and running using mobile. http://www.RemarkaMobile.com/a?p=anitalevesque&w=blueprint