the mori kei checklist
You might be into mori fashion if you...
Love loose-fitting one-piece dresses.
Wear one-piece dresses and skirts as everyday dresses.
Prefer somewhat quirky clothing to simpler or mainstream styles (but don't really like flashy or bold styles).
Wear a seemingly natural type of fashion style with a little quirk to it.
Are particular about materials.
Love to wear European ethnic clothing.
Dress in A-line clothes.
Love one-piece dresses that little girls would like as well.
Love smock-like one-piece dresses and blouses.
Don't like wearing super sweet fashion (like lolita or fairy kei).
Love deep earthy colors like burgundy, dark green, dark blue, and brown.
Look good in warm colors.
Are more comfortable with short nails.
Love soft knit or fur caps.
Love ear muffs.
Love ponchos and boleros.
Like leather or faux leather bags.
Like clutches or pochette.
Prefer gold accessories to silver ones.
Love necklaces and accessories with large motifs like a magnifying glass, compass, or a pocket watch.
Love animal motifs.
Love candy and sweets motifs.
Love check and polka-dot patterns.
Love retro flower prints.
Love lace.
Love tights and leggings.
Wear flat soled shoes instead of high heels or dress shoes.
Love round-toed shoes, or shoes in a more natural style.
Prefer sneakers that are slip-on, loose fitting, and cute.
Prefer cloth buttons to ordinary buttons.
Love to wrap the scarves and stoles all the way around their neck.
Love wearing turtlenecks in the winter.
Love to wear layers.
Love puffed sleeves.
Love natural brands, such as Syrup and Fellisimo
Love candy or sweets shaped accessories, such as Q-Pot accessories.
Prefer hairstyles such as softly curled hair, a bob cut with short bangs, long curly hair, or other similar natural styles.
Like natural and minimal makeup, with rosy cheeks.
Like faint flower scents, if you wear perfumes.
Find old items charming.
Love fairy tales.
Are a girlie-girlie type.
Love to spend time in cafes.
Love to take a walk with a camera in a hand.
Enjoy visiting small, local shops and window shopping.
Have a habit of collecting things you love.
Enjoy browsing through bookstores or furniture stores.
Love hand-made stuff.
Love winter and autumn as far as the seasons go.
Want to travel to northern Europe someday.
Are a person with a soft, pure, and clear air about them (or long to be one).
You are often told you have a laid-back aura at all times.
You consider characters like Hagu from “Honey and Clover” and Shizuru Satonaka from "Tada, kimi wo aishiteru" (Heavenly Forest) to be mori girls.
Friends may have told you that you look like you belong in a forest.
Choco's List, written by Japanese blogger Choco as a loose guide for mori kei aesthetics, original Japanese, original translation
How many did you check off?






















