What's New? What's Next? 5 Essential Digital Marketing Trends for 2020
In 2020, we can see a great impact that digital marketing has had over the last decade and more.
Consider advertising alone, the eMarketer predictions show how the duopoly of Facebook & Google dominate the paid media investments online, also offline media buys remain important for many brands.
Trend 1: Lifecycle Marketing
It's often said that the "funnel is dead", since the user follows non-linear journeys, regardless of the service or product that you are involved in marketing. To grow a business, always your primary focus is growing awareness and is closely followed by increasing the customer prospects and leads.
What are the goals for your Digital Marketing Strategy?
1. To increase brand awareness and brand health
2. For increasing the number o new leads and customer prospects
3. To deliver high quality, unified customer experience across all the digital channels
4. For increasing awareness and positive sentiment towards the new products
5. For increasing the business revenue with the existing customers
Trend 2: Conversational Marketing
One of the most exciting marketing today, that brings together rapid customer adoption of the smart speakers and the innovation in the search query processing, conversational interfaces and messaging.
Conversational marketing was highlighted as the key innovation in the
latest Gartner Hype Cycle alongside Artificial Intelligence, which often fuels it. These marketing technologies enable the interaction between the companies and customers that mimic human dialogue and do so at scale.
Trend 3: Insights Driven Marketing
At smart insights, we use analytics and insight to drive the business performance and optimize the results from Digital Marketing.
Improving data-driven marketing is the main aim of many businesses by the most desired skills amongst digital marketers.
Trend 4: Marketing Technology
Now, Marketing Technology (Martech) presents a bewildering choice of the software services for businesses looking to improve their management of digital media.
If your business and agencies adopt the right blend of Marketing Technology, that can help to edge against competitors.
Trend 5: Consumer Privacy and KYC
The repeated privacy faux-pas by Google, Facebook and security breaches at other brands that leading to the release of customer details that highlighted to users that their data but its not safe with the online brands as they may have once thought.
If we have seen decreasing the effectiveness of the traditional identification method such as cookies for tracking, that makes media ROI determination - supposedly the main key benefits of digital marketing channels - it will be more difficult.
In the case of emerging technologies, they can potentially help with both of these challenges. Know Your Customer Solutions or New Identity Management are being developed that can both improve the security and reduce fraud and improve the insight about the customers across multiple devices.
These are new trends in Marketing. For reading more blogs please visit: https://www.mr-digital.co.uk/blog/