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Digital Marketing Strategy - Digital Agency Guildford, Hampshire & Surrey

We as Mr Digital is a full service Digital Marketing agency in UK creating the most effective strategies as possible with right type of audience to target.

If you want your business to leave so much as a scratch in the ever-changing digital landscape, you should put in place an effective marketing strategy to attain your business goals. However, most websites continue to simply go along with ill-defined strategies that will turn into a total dud. Digital marketing strategy involves planning, reaching a relevant audience, engaging them over a specific period of time and converting them. 

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The latest Social Media Trends and Predictions for 2021

1. Interactive Content Adding interactive sections to our website becomes a great way to provide value for visitors, we can engage them with the website and learn more about them. 2. Shoppable Posts If we got an e-commerce business, that having a link with our shop in bio or linking to a specific product in Instagram stories is great. But nowadays the shopper wants to skip as many steps as possible without being interrupted by the ads.  With the shoppable post from Instagram, we can feature a product for users to see, fall in love with, and buy without having to navigate away from the post. These social media platforms use people to shop, and they have made it easier for merchants to sell through social media. Over the past years Pinterest, Facebook, and Instagram have all introduced the way for eCommerce stores to create shoppable posts. 3. Social Media Messaging Apps In each month, over 1.3 billion active users on Facebook messenger, and around 10 billion messages are sent between people and businesses via using this messaging app. The people like the convenience of shopping and getting service from the home, but they still want the quick service that comes with face-to-face interaction. WhatsApp, Facebook Messenger, and WeChat all offer business in an inexpensive and easy way to provide direct personalized contact and improve their customer experience. 4. Social Media Stories The social media post are easy to use and are an incredible way to feature the products, events, and even behind-the-scenes experiences. Consider one-third of the Instagram stories with the highest amount of views come from businesses, so it's hard to ignore the Instagram stories and stories on the other platforms are effective forms of digital marketing. 5. Social media contents One of the effective ways to engage your audience and encourage customer buy-in. Remember always to be honest and trustworthy when running social media content. Because everyone loves free things, and most people are willing to give up a little bit of the time and personal details to get it from the brands they trust and support. 6. Employee Engagement If we have a business with multiple employees that are dedicated, engaged, and excited about the work they do, this can be one of the tremendous assets that not only our company is general but also to our online reputation. Employee engagement builds our online community in a natural and relatable way.  Eg: Linkedin ( we can create company pages where we can post events and share articles, but to get even more traffic and engagement, and the employees can share and comment on these posts. 7. Influence Marketing An influencer is someone that the people trust in a specific field Eg: scientists, professional athletes, etc.  All these peoples have a following online to promote their services, business or message and influencer marketing are tapping in tho these communities that are often large, active and very loyal to influencer they follow. Whether you’re looking to tweak your social media strategy or just looking to get caught up with the latest social media trends, these social media trends will certainly help you understand how your customers engage with social media. For more details please visit : https://www.mr-digital.co.uk/

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What's New? What's Next? 5 Essential Digital Marketing Trends for 2020

In 2020, we can see a great impact that digital marketing has had over the last decade and more.

Consider advertising alone, the eMarketer predictions show how the duopoly of Facebook & Google dominate the paid media investments online, also offline media buys remain important for many brands.

Trend 1: Lifecycle Marketing

It's often said that the "funnel is dead", since the user follows non-linear journeys, regardless of the service or product that you are involved in marketing. To grow a business, always your primary focus is growing awareness and is closely followed by increasing the customer prospects and leads.

What are the goals for your Digital Marketing Strategy?

1.  To increase brand awareness and brand health 2. For increasing the number o new leads and customer prospects 3. To deliver high quality, unified customer experience across all the digital channels 4. For increasing awareness and positive sentiment towards the new products 5. For increasing the business revenue with the existing customers

Trend 2: Conversational Marketing

One of the most exciting marketing today, that brings together rapid customer adoption of the smart speakers and the innovation in the search query processing, conversational interfaces and messaging.

Conversational marketing was highlighted as the key innovation in the latest Gartner Hype Cycle alongside Artificial Intelligence, which often fuels it. These marketing technologies enable the interaction between the companies and customers that mimic human dialogue and do so at scale.

Trend 3: Insights Driven Marketing

At smart insights, we use analytics and insight to drive the business performance and optimize the results from Digital Marketing.

Improving data-driven marketing is the main aim of many businesses by the most desired skills amongst digital marketers.

Trend 4:  Marketing Technology

Now, Marketing Technology (Martech) presents a bewildering choice of the software services for businesses looking to improve their management of digital media.

If your business and agencies adopt the right blend of Marketing Technology, that can help to edge against competitors.

Trend 5: Consumer Privacy and KYC

The repeated privacy faux-pas by Google, Facebook and security breaches at other brands that leading to the release of customer details that highlighted to users that their data but its not safe with the online brands as they may have once thought.

If we have seen decreasing the effectiveness of the traditional identification method such as cookies for tracking, that makes media ROI determination - supposedly the main key benefits of digital marketing channels - it will be more difficult.

In the case of emerging technologies, they can potentially help with both of these challenges. Know Your Customer Solutions or New Identity Management are being developed that can both improve the security and reduce fraud and improve the insight about the customers across multiple devices.

These are new trends in Marketing. For reading more blogs please visit: https://www.mr-digital.co.uk/blog/

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Work Smarter in Times of Coronavirus With These Communication Tools

Help your remote working team work smarter with these communication tools including chat tools, Backup/sync files and video conference tools.

The rapid outbreak of COVID-19 has forced several countries into lockdown, causing major disruption in the corporate sector, tourism, education, medicine and many other important industries. To safeguard employees from the outbreak, companies have adopted a ‘work from home’ culture as a precautionary measure.

For many, this change is a benefit they’ve always dreamed of. They are celebrating this on social media with captions like Flexible schedule! Home-cooked lunch! Family and kid’s time! No rush hour traffic! Read more at: https://www.mr-digital.co.uk/

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Use These Seven Colors To Improve Your Conversion Rate - Mr Digital

Do the colours you’ve selected work best to drive sales? I would like to recommend these 7 colours to grow your conversion rate.

If you are a marketer or a graphic designer, you might have long known that colour plays a significant part in the successful completion of any marketing campaign. Certain colours can trigger different emotions in customers, thereby improving brand relevance and authority. Colours can make or break your marketing campaign, but when we use it in the right way, at the right time, for the right purpose and with the right audience, it can skyrocket your conversion rate.  Read more at: https://www.mr-digital.co.uk/

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Mr Digital is a Surrey & Hampshire based Digital Marketing agency that’s focused on you and meeting your business needs. Whether you are looking for web design, SEO, Pay Per Click advertising, email marketing or social media marketing, we help you create a winning sales and marketing strategy to ensure your business succeeds and generates the returns it deserves.