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The Problem With Our Sharing Economy
The Problem With Our Sharing Economy
If you haven’t heard the term ‘sharing economy’ yet, it refers to the use of technology to to grow, share, swap stories and empower people and businesses. But are we sharing too much? And have we lost touch of who we really are because of sharing?
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The Creative Collective Art Gallery
The Creative Collective Art Gallery
I was commissioned by a new art gallery in Ashford to create the complete branding for them. This is an art gallery with a difference – their aim is to bring together creative people in the area and give them a chance to succeed in their industry.
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How Marketing is Like A Broadway Musical
How Marketing is Like A Broadway Musical
If you’ve ever been to a Broadway show you know just how much work goes into the planning and production. I went to see Lion King when I was younger and the costumes alone were enough to bedazzle me. When the actors were on all fours like their animal embodiment, they would look so realistic but as soon as they stood up their masks would rise above their heads where you would see their faces. It…
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Logo Design - Dentist
Logo Design – Dentist
During my time with a small boutique marketing agency in Ashford I worked on a project for a local dentist.
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Sustainability Connections Branding
I must admit it has been a while since I dare write a blog post. Amongst many reasons I have been taking a new leap as a Content and Community Manager in an agency and as you can imagine this has meant little time for sharing things with you. I feel like I now have some more time to spare and will be catching up on some of the work I have been doing here.
I wanted to share with you a recent…
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The Lesson DiGiorno Pizza Taught Us about Newsjacking
The Lesson DiGiorno Pizza Taught Us about Newsjacking
Being from England and not a huge fan of Fox news, I am now sharing a story I would have never be interested in if it hadn’t had been for DiGiorno Pizza. In one fowl swoop DiGiorno managed to teach us that newsjacking can come with a price if you don’t pay attention. Here’s what happened.
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Why I Won't Do The Ice Bucket Challenge
Why I Won’t Do The Ice Bucket Challenge
I’m all for charity – well, the kind that helps people in an altruistic way. I mean, throwing water on yourself is helping people get some shits and giggles, but not sure that’s the reason the challenge was started. Didn’t they want to raise awareness of ALS? But people are donating money to Macmillan Cancer Support now? Don’t get me wrong it’s been a ‘bucket’ of laughs watching the videos…
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How to Embed a Tweet Into Your Wordpress Blog Post
How to Embed a Tweet Into Your WordPress Blog Post
After my blogging and WordPress workshop on Thursday evening I thought it would be a good idea to touch on the subject of embedding Tweets in your blog post. When you have a WordPress blog there are three ways you can insert Tweets into the posts. We will go over each method here.
You might be thinking: ‘why would I ever need to embed a Tweet into my blog post?’ But there are some great ways…
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I was crawling through my Facebook feed last night and saw an illustration from Carlos Lerma appear on the Adobe Feed. Normally I would just share it and leave it at that but something about Carlos’ digital illustrations allured me and got me thinking about my own work. His use of colours and geometric shapes are astounding! After looking on his website I found some fantastic examples of his past work I thought I would share with you.
Get more inspiration, tips and offers from My Creative here.
Carlos Lerma – Illustrator I was crawling through my Facebook feed last night and saw an illustration from Carlos Lerma…
Twitter Parody Accounts to Make You Laugh
Twitter Parody Accounts to Make You Laugh
Following the hilarity that was the @PharrellsHat account which showed up after this year’s Grammy’s, I wanted to look into a couple more parody accounts that will make a great addition to your Twitter following. There is nothing like an overgrown hat to prompt a Twitter parody search!
In the grand scheme of things I’m not really sure what affect this account had on Pharrell’s popularity. What I…
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Google Authorship: How to Guide
Google Authorship: How to Guide
Have you ever noticed author pictures in Google search? The benefits to this are already quite profound. For example a study by Catalyst shows that results showing a Google Author get 150% higher click through rates then those who don’t. So what is the reason behind this advance in our web data and how can we implement this in our own marketing strategy?
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The new M&S Website which went live on 18th February is a real insight into great website redesign and content marketing. The move to a new website was fuelled by users disinterest with the old website and what it had to offer. Now Marks and Spencer is offering inspiring content to it’s users from trends and advice to guest posts from journalists with top titles, celebrities and guest editors.
The website redesign will be followed up with social media marketing and email marketing from M&S in an attempt to spark an increased engagement and personalisation with the brand. M&S hope to increase clothing and homeware sales and boost online sales which have already risen 23% in the last quarter according to Marketing Week.
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A Look at the Marks and Spencer Website Redesign The new M&S Website which went live on 18th February is a real insight into great website redesign and content marketing.
#MidWeekMadness
