The Pop Culture Problem
We can agree that society's view of Native Americans is flawed at best. Why did it end up like this? Where did all these terrible, stereotypical misconceptions come from? One answer is pop culture.
Pop culture can be thanked for a huge portion of the stereotypes surrounding this culture. There have been several instances recently that really inspired me to write this post. They all have to do with well-known people and companies objectifying Native Americans.
My first topic: music artists. The band No Doubt created waves over the last month with the release of their "Looking Hot" music video. After an uproar from the Native American community who was RIGHTLY offended, the band took the video off of YouTube. I was able to still find it, and you can view it here: http://www.slack-time.com/music-video-15474-No-Doubt-Looking-Hot.
The Video features Gwen Stefani acting as an imprisoned Indian. The theme of the video is apparently the "Wild West,", and Gwen is playing the "helpless," sexually objectified (and platinum blonde??) Indian. Come on, how could the band possibly know this might come off as offensive?
Well, let's see...maybe because they're imitating a culture (horribly imitating, at that) that is STILL around and LIVING today!
In response to the controversy, the band stated:
"As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history.
Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness.
We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are."
So what do you think of the apology? I think it's pretty phony (and not to mention, forced.) What if a smaller group of Native Americans expressed dissatisfaction with the video and the media hadn't gotten involved? Would the band have apologized? I doubt it. Also, the apology follows more of a "we're sorry we hurt them, but..." theme. There really isn't a "what we did was wrong" vibe to the apology at all. And I also think it's a little ridiculous that they consulted with Native American friends and Native American studies experts at the University of California, so they thought it was OK. I think, firstly, if you have to consult with a race to see if what you're doing is offensive, it is PROBABLY OFFENSIVE. Secondly, I doubt you have any "Native American friends" and I doubt you talked to anyone worthwhile at the University of California, because no one in their right mind would tell you what you did isn't offensive. What if we switched the video up? What if Gwen was dressed as a Jewish person, and the cowboys were Nazis? Would that be OK? Would it be OK if you spoke with Holocaust experts at the University of California first? No way!
In addition to the "Looking Hot" video, there was another big controversy in pop culture recently. The Victoria's Secret Fashion Show aired last night. However, it was taped in advance and what you saw isn't everything they originally intended to put in the airing. Check out this picture of one of the models sporting the "sexy Indian" vibe in a headdress: http://d22r54gnmuhwmk.cloudfront.net/photos/8/ca/sm/RLcaSMsNlkQfTFU-556x313-noPad.jpg.
Here's the apology from the company:
"We are sorry that the Native American headdress replica used in our recent fashion show has upset individuals. We sincerely apologize as we absolutely had no intention to offend anyone. Out of respect, we will not be including the outfit in any broadcast, marketing materials nor in any other way."
In my opinion it's pretty similar to the No Doubt apology. They're both sorry for offending (the sincerity is up to you), but neither will admit it did something wrong.
I could go on and on, and make this post about the endless misdoings of pop culture. It's everywhere. I challenge all who read this to take a second look when they see Native Americans trivialized in pop culture. After all, there's a lot more to the culture than "Looking Hot."
For more information on misconceptions and stereotypes, check out this really informative article by Walter C. Fleming: http://www.jcu.edu/education/ed350/Myths%20and%20Stereotypes%20About%20Native%20Americans.pdf.
I would also like to recommend a great novel by Leslie Marmon Silko called "Ceremony." It's one of the most famous pieces of Native American literature, and it gives a really interesting perspective on Native People and White people and the two cultures' roles in the world. You can find the book here: http://www.amazon.com/Ceremony-Contemporary-American-Fiction-Leslie/dp/0140086838.













