"A whole new aesthetic is emerging, mirroring the unfinished, blurry and often chaotic world of social media: a world based around 140 character messages, a constant stream of status updates and unpolished, behind-the-scenes style imagery. There’s no time for nostalgia or reflection here, no patience for understatement or subtlety. Everyone is chasing the next Instagram-worthy moment. The internet aesthetic is all about piling on the drama to get noticed and that means being bold, colourful and often a little brash. If you add in a dollop of controversy, all the better."
The Internet Aesthetic: How the web is changing the clothes we wear | Metro News












