From the Media Control - Noam Chomsky
And there’s a logic behind it. There’s even a kind of compelling moral principle behind it. The compelling moral principle is that the mass of the public are just too stupid to be able to understand things. If they try to participate in managing their own affairs, they’re just going to cause trouble. Therefore, it would be immoral and improper to permit them to do this. We have to tame the bewildered herd, not allow the bewildered herd to rage and trample and destroy things. It’s pretty much the same logic that says that it would be improper to let a three-year-old run across the street. You don’t give a three-year-old that kind of freedom because the three-year-old doesn’t know how to handle that freedom. Correspondingly, you don’t allow the bewildered herd to become participants in action. They’ll just cause trouble. So we need something to tame the bewildered herd, and that something is this new revolution in the art of democracy: the manufacture of consent.
The media, the schools, and popular culture have to be divided. For the political class and the decision makers they have to provide them some tolerable sense of reality, although they also have to instill the proper beliefs. Just remember, there is an unstated premise here. The unstated premise —and even the responsible men have to disguise this from themselves—has to do with the question of how they get into the position where they have the authority to make decisions. The way they do that, of course, is by serving people with real power. The people with real power are the ones who own the society, which is a pretty narrow group. If the specialized class can come along and say, I can serve your interests, then they’ll be part of the executive group. You’ve got to keep that quiet. That means they have to have instilled in them the beliefs and doctrines that will serve the interests of private power. Unless they can master that skill, they’re not part of the specialized class.
So we have one kind of educational system directed to the responsible men, the specialized class. They have to be deeply indoctrinated in the values and interests of private power and the state-corporate nexus that represents it. If they can achieve that, then they can be part of the specialized class. The rest of the bewildered herd basically just have to be distracted. Turn their attention to something else. Keep them out of trouble. Make sure that they remain at most spectators of action, occasionally lending their weight to one or another of the real leaders, who they may select among. This point of view has been developed by lots of other people. In fact, it’s pretty conventional.
For example, the leading theologian and foreign policy critic Reinhold Niebuhr, sometimes called “the theologian of the establishment, ” the guru of George Kennan and the Kennedy intellectuals, put it that rationality is a very narrowly restricted skill. Only a small number of people have it. Most people are guided by just emotion and impulse. Those of us who have rationality have to create “necessary illusions” and emotionally potent “oversimpli-fications” to keep the naive simpletons more or less on course. This became a substantial part of contemporary political science. In the 1920s and early 1930s, Harold Lasswell, the founder of the modern field of communications and one of the leading American political scientists, explained that we should not succumb to “democratic dogmatisms about men being the best judges of their own interests.” Because they’re not. We’re the best judges of the public interests.
Therefore, just out of ordinary morality, we have to make sure that they don’t have an opportunity to act on the basis of their misjudgments. In what is nowadays called a totalitarian state, or a military state, it’s easy. You just hold a bludgeon over their heads, and if they get out of line you smash them over the head. But as society has become more free and democratic, you lose that capacity. Therefore you have to turn to the techniques of propaganda. The logic is clear. Propaganda is to a democracy what the bludgeon is to a totalitarian state. That’s wise and good because, again, the common interests elude the bewildered herd. They can’t figure them out.
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