Among 4 of the examples of innovative services and products in the case for faster product diffusion to the masses I see the most potential for The Best Thing Since Sliced Bread and the Now on the PC Screen: Scent of a Kitchen. We could argue that in both cases the innovators can take advantage in categorisation of innovation adopters just due human's basic need to feed themselves and mostly react to smells from the food they eat. And according to the Roger's Five factors the innovative products will sell themselves and diffuse rapidly if they have relative advantage, compatibility, complexity, trialability, observability, which in the first case, of peanut butter sandwich, it seems on many of these points they do. Though there is nothing to compare with on the market right now apart from the peanut butter cookies but those come in hard peanut butter so as long as the innovators can crack the way to keep the fresh and soft taste of the butter it has potential to make a hit. On the other hand, its going to come to the consumer at an additional cost for the action they already performing themselves even though at a more inconvinience in terms of comfort and time. So it has rational in terms of saving time and discomfort of leaking the butter and breaking the bread and if they come up with the product that is well designed, fresh and healthy as peanut butter is, and at the same time give the value of a clean, easy and comfortable experience then it could find fast first adopters from the already existing peanut butter fans as well as imitators in my opinion. On the second example that I picked the idea in itself sounds very funky and cool, something from a science fiction or a movie, and despite it having a great potential both among key customers in the face of food industry players it makes a harder case in terms of timeline as in the case of telephone. How long can it take for all the factors to come together before people will see and realise the value of this type innovative iScent technology and network effects kick in so to say? To me it sounds very promising technology but the one that may take another 50 years before it becomes a daily part of our lives.