Obergine blog

We are an award winning creative & digital marketing agency based in Oxford. This blog is a collection of our musings, thoughts, videos, links and images about all things digital and anything else that we find exciting, interesting, beautiful, useful or annoying! Visit our website at http://www.obergine.com.

[obergine]

We have moved

Thanks for checking on us! The Obergine blog has now moved to our own website. Please visit http://www.obergine.com/news-and-blog for all the previous and new posts about digital marketing. See you there! :)

[obergine]

Digital trends that matter for business [presentation]

Obergine client services director Jeremy Anderson talked about digital trends that matter for businesses at London International Wine Fair 2013. He can be found on Twitter and Google+.

[obergine]

How to create evergreen content?

What is evergreen content?

The word evergreen reminds me of a pinecone tree which stays fresh and green all year around. That is exactly what evergreen content is about – content that is relevant and in demand for long time (I wouldn’t dare to say forever as nothing is forever, right?). For example, the London Tube Map is unlikely to change and will be used until we no longer need to take the London Underground. 

Read the full blog post here. 

[obergine]

The world needs more challenger brands

Silver tongued and fleet of foot, these agile scamps typify all that is great and good about the modern age of digital, commerce and quite often, digital commerce. 

Whilst many of our household names have been relegated to the role of the Fisher King, unwilling or unable to react to a changing environment, challenger brands fight day in and day out to avoid this same cruel fate... Read the full blog post here. 

[obergine]

Better Content for your Marketing

Content marketing is currently held as a must-do for promoters of companies and brands. 

This trend has emerged in the wake of major search engine updates that overturned traditional SEO techniques: Gone is the need for repetitive texts great for ranking but eye-wateringly dull to the human eye. Now content is king (again – it has been said before). 

Read the full blog post here. 

[obergine]

How to write a creative brief?

For marketing agencies and their clients, an effective creative brief is essential if you want to get things right the first time.  

Whether charged with designing a new website, developing an iPhone app or creating a multichannel marketing campaign – the creative brief must align client and agency expectations.  This helps creative teams conceptualise ideas that achieve client business objectives and satisfy user needs.

What should be in a creative brief?

The creative brief needs to consist of the following elements...

Read more

[obergine]

SEO notes from OxonDigital 4

I went to my first OxonDigital event last week and it turned out to be a relaxed networking event with useful and interesting presentations that provided some real insights and easy-to-digest takeaways. 

Ned Wells started the session with a presentation on “How to sell SEO” with the key takeaways being:

Read more

[obergine]

Print design for Marlow Forge [Vine video]

Print design for Marlow Forge jewellery #shocase vine.co/v/bH0qrbprW6X

— Obergine (@Obergine) March 7, 2013

[obergine]

Mother’s Day Card workshop with Helen & Douglas House guests

Last Friday, Jenny and Holly from Obergine had a great afternoon with some of the Helen & Douglas House guests. They were involved in running a fun and informative workshop on how to create a photography collage using Picasa and how to stay safe online.  Helen & Douglas House is a hospice provides respite care to children and young adults suffering from life-limiting conditions.

Holly and Jenny from Obergine were welcomed with a warm invitation on arrival at Douglas House where they met the caretakers, guests and parents before being taken to the play room area to take a part in the workshop. 

Read more 

[obergine]

A new infographic about health problems of people with learning disability

Obergine has worked with My Life My Choice, an award winning Oxford charity run by and for people with learning disabilities, on number of social media projects including the infographic. 

Read more

[obergine]

Designing a website; the importance of editing

Learning to edit your design is an essential part of your process, but it doesn't come easy.

It is always easy ‘to add more’ in your quest for a more engaging website. Add more content, add more fonts, colours and textures, add more interactive elements and animations. But all this extra stuff comes at a price; adding more elements equals more visual noise for your website visitor to filter...

Read more 

[obergine]

This short product showreel video that we produced for Vestre showcases the quality and diversity of Vestre's outdoor furniture across many environments. The energetic music helps make the use of simple but rich product photography come to life in this short video.

[obergine]

One agency, two cultures

One agency, two cultures

Our office is full of incurable coffee and tea addicts, and as we take turns to serve up beverages, we keep a list of everyone’s preferences. The variations are many – vivid green, black as sin, sweet to the point of tears and so on. But there’s a pattern: Almost every developer in our office takes sugar, while the designers don’t...

Read more

[obergine]

Obergine Runs Valentine's ‘Reverse Auction’ Twitter Campaign for Past Times

Obergine launches ‘reverse auction’ for online gift retailer Past Times launches in run up to Valentines. Followers can tweet the link of a selection of Valentines gifts, working collaboratively to bring down the price.

Read more 

[obergine]

Whitepaper marketing and your B2B content marketing strategy

For results driven B2B brands, a strong content marketing strategy should be central to your digital marketing activities in 2013. Placed smack bang in the centre of this strategy should be your library of whitepaper content.

Read more

[obergine]

Getting started with agile content marketing

Content marketing doesn't have to be ardous and expensive, agile content marketing makes the content marketing challenge look a whole less daunting...

Read more

[obergine]

The Obergine International Kitchen Cook Off: Part 3

Andy’s English Pork Pie

After a little delay, we are back with another English entrant, and what a dish Andy Millard cooked up. Although I admit this Oberginer has a sweet spot for pies, these little succulent bite sized pies went down a storm in the whole office. To top it off, Andy was the only entrant to make the accompanying sauce, a delicious sweet chili sauce. Who said an Englishman can’t cook!

Read more