A Farewell To Pibb Xtra
Today is the 27th of October, 2025. If you are a fan of Dr. Pepper you know that today is end final day of termination date set by a judge between the contracts between Coca-Cola, and KerigDrPepper.
And if you don't know what that means, it means that Dr. Pepper has now direct ownership of their bottling and distribution from Coca Cola. To water it down in its basic essence, anywhere you went where they served Coke and Dr. Pepper, Coca Cola had to rights to Dr. Pepper's distribution there. If you went to a place that had Coca Cola and Pibb Xtra, Coca Cola did not have the right to distribute Dr. Pepper.
So, what does this all mean?
It means now that Dr. Pepper will be sold with Pepsi products and not with Coca Cola products. Coca Cola will now supply its own variant of Dr Pepper, the superior, yet less known, Pibb Xtra.
Well. Kinda.
To revamp interest in the Pibb flavour brand; Coca Cola is rebranding Pibb Xtra back to Mr. Pibb, with a new label and flavour. They're not going back to the original Mr. Pibb flavour, but something new. Which makes sense because if the oringal sold well they wouldn't have needed to change it to Pibb Xtra.
I did enjoy Mr Pibb back in the 90s during my youth. I would get it at Wendy’s a lot at the locations that had it. Thought it was a good, solid, soda. So it is an exciting announcement.
That said, I am gonna try to find a Pibb Xtra and have a farewell drink. It’s objectively better in a can or bottle, preferably a can. Out of the fountain I always felt like it was flat.
I am excited for the new Pibb, however. Especially if it grows the brand.












