we all know the story, you adore a doll line and you can't WAIT for new releases... only to find out that it's been discontinued.
today i want to introduce two doll lines that seem SO damn promising only to be discontinued before they were even able to release a second wave.
Meet Zeenie. Produced in 2013 by independent designers Hansini and Laxmi Wadhwani, they were a group of 6 highly articulated (24 points of articulation) 12 inch tall dolls. The girls were fashionable eco-warriors who each fought for their own environmental cause AND each doll (and their packaging!) are made from eco-friendly and recyclable materials!!
Oh and if you're wondering how it came to be?
(via their original Kickstarter) - “The concept and mission behind Zeenie Dollz started with a sketch by Hansini Wadhwani, the creator, designer and inventor of the series. Hansini showed her mother, Laxmi Wadhwani, the first sketch of a girl with flowing blue hair and explained that her persona was that of Mother Earth. With overwhelming support and belief in the concept, Laxmi leveraged her years of experience in the textile industry to bring Zennia, the first doll in the series, to life. From there, the mother-daughter duo have worked together through every step of the creative process to take a beautiful sketch, a meaningful cause and a passion for the environment, and merge it into the Zeenie Dollz series.” Please I am not crying you're crying...
They only ever released the original 6 dolls but they were available to purchase online up until 2019.
Now let's look at B-Kind! B-Kind was produced by Jada Toys (creator of Cutie Pops) in 2021 along with the non-profit company Kindess.org.
Similar to Zeenie, the dolls were 12.5 inches tall with 11 points of articulation and made from eco-friendly recyclable materials. They released 5 dolls initially (Brianna, Koral, Ivy, Nora & Daisy) and added a 6th doll (Hope) to the lineup. Each doll fought from a particular cause ranging from ending bullying, to saving the oceans, and came with a DIY kit that reflected the doll's unique passions. Brianna even comes with a DIY for an additional outfit!
Daisy, Brianna and Nora all got a second release with a refreshed face-up and a new outfit but unlike the first release these dolls did not come with DIY kits. There were also little dolls produced that were 6 inches tall with 5 points of articulation that looked similar to Brianna, Koral, and Ivy.
The dolls were speculated to be discontinued as the B-Kind website was taken down and the Facebook page stopped posting in 2023.
So what the hell? They were promising doll lines with unique concepts, good articulation and adorable dolls - why would they be discontinued? The sad truth is that the doll industry is a RUTHLESS one! and as sweet as a doll line created by a mother & daughter duo is, they don't stand a chance when their opponents are Mattel and MGA Entertainment. A doll being successful and obtaining multiple years of fresh releases doesn't really rely on quality and instead on how much shelf space they can get in stores. When you think about the sheer amount of space Mattel and MGA Entertainment take up alone, you can see how the system is rigged against them.
I hope that one day we can have better avenues to purchase dolls that don't rely on trying to compete with an industry giant who has been unbeatable for over a century. It's genuinely a travesty that dolls with as much heart as these dolls do fail because success is simply an impossible feat.