The New American Boyband
https://www.youtube.com/watch?v=PMZZUyos1kI
yesterday was my second time seeing BROCKHAMPTON (first time being at the crowded Mojave tent at Coachella) at Blurry Vision in Oakland.
To gain more perspective into the members of BROCKHAMPTON, I watched some of VICELAND’s documentary on Kevin Abstract’s first headlining tour called “American Boyband”. The members met on the "KanyeToThe" forum, leading them to eventually move in together in San Marcos, Texas and call themselves "the Internet's first boy band." Specific scenes in the documentary stood out to me: his initial meeting with the CEO of Vice where he admits he’s terribly nervous (I noticed his slight fidgeting and dodgy stares right away) and the scene of him “softly” scolding an engineer in the studio, Kevin Abstract, the mastermind behind BROCKHAMPTON, seems to be a reserved, introverted, and eccentric perfectionist -- he shares a lot of similarities with Frank Ocean. Abstract has a vision for BROCKHAMPTON: to redefine the “American pop boyband”. He also mentions that BROCKHAMPTON represents “friendship"; being a 14-person band who live together in one home, this is an accurate representation. One can gather that Kevin Abstract had a tough time in high school, but the outsiders and so-called “weird” kids in high school ended up being the best type of creative influences once they escaped.
Essentially, BROCKHAMPTON is a collective - or boyband - filled with rappers such as Kevin Abstract and Ameer Vann [read the edit at the bottom of the post], vocalists (and sometimes rapper) Matt Champion, and other members dedicated to the engineering side of things, such as the creative director, Henock "HK" Sileshi. When I first happened upon “BOOGIE”, I assumed BROCKHAMPTON was a 1-person project comprised of Ameer Vann (since he’s featured on the cover of SATURATION II & III).
To be completely honest, my relationship with BROCKHAMPTON had an initial slow progression, but, I mean that’s how all the best relationships are built, am I right? I was not impressed when I first listened to their list of popular tracks on Spotify and it was only after I happened to check on SoundCloud one fateful Sunday afternoon, and discovered Whethan’s bootleg of STAINS. After listening to that track about a thousand times, I decided to give BROCKHAMPTON a second chance. I carved out a time to myself after work to sit down and analyze the songs in full detail. I started off with SATURATION, and it did not disappoint. As soon as the beat dropped in “GOLD”, I knew I had to give BROCKHAMPTON one more chance. Then, the track after “GOLD” blew my socks off: “STAR” (music video is quality too). What’s great about this track is the fact that they drop about 35 (I personally counted the names from the lyrics and yes, I spent about a minute of my life pointing out each name on geniuslyrics.com) celebrity names from Shawn Mendes to Agent Cody Banks. It sounds cheesy but strangely, it works and perfectly matches the DGAF, hipster attitude of BROCKHAMPTON.
/Bruh, I don't f**k with no white boys /Less the n***a Shawn Mendes
My housemate has been obsessed with Shawn Mendes recently, and I high-key judged her after assuming Shawn Mendes was simply a wannabe Justin Bieber. After seeing him guest judge on The Voice and realizing Kevin Abstract supports him, I’ll decided to give him a chance. It also helps that he seems to be a sweet, humble, cute little 19-year-old Canadian boy who just wants to survive in the music industry. He recently guest starred for a week on Late Late Night with James Corden #LateLateShawn: his Carpool Karaoke is probably my favorite (make sure to watch until at least 5:05).
Other than supporting Shawn Mendes, I noticed BROCKHAMPTON chills with chill with Ansel Elgort, the main star of the recent Edgar Wright production, “Baby Driver”. I filed this information away, not really paying attention to this until they performed “STAR” at Coachella with a trippy visual of Ansel Elgort cooly playing with his hair in the background. This type of mind blowing connection, along with tiny details that only true fans can point out if they wholeheartedly follow artists that aren’t only about their music, but passionate about creating a brand that specific audiences will gravitate towards.
Now that I’ve seen BROCKHAMPTON twice, even though they played the same set that they performed at Coachella, it solidified this new type of “American Boyband” at the top of my list of favorite artists. The best way to describe their style is that they’re “fresh”. Even though OFWGKTA were the ones to pioneer this new type of musical collective, BROCKHAMPTON is adopting the idea and re-dressing it 10 years later.
Edit [added 6/8/18]
Still in awe that BROCKHAMPTON had to announce that Ameer was no longer a part of the group due to some sexual abuse allegations on Twitter. I remember reading it at 7:30am in the morning before going to work...gotta admit though, I actually am obsessed with how they chose to announce it -- a plain, off-white background with a stylized sans serif font. (My inner design geek coming out)
Enjoy this quick graphic of Kevin Abstract I made last night:
Stay sound,
Han















