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tastefullyoffensive

(via brwnbrrr)

adeles

thursday

poeedamerons

I would like to clarify something about the trophy the athletes are receiving, because I have read things that are not worthy of mention.

The trophy given to athletes is the 3D Olympic logo of the Rio 2016 Olympic Games. The logo was inspired by the Sugarloaf Mountain curves and the Brazilian & Olympic spirit.

As you can see in the picture the logo ‘fits’ perfectly in the shape of the mountain and looks like it’s being embraced by the three athletes featured on it (yes, each color is the representation of a person): a goal keeper, a rower and a volleyball player.

Not only they embrace the mountain, but each other representing the welcoming spirit of the Brazilian people but also conveys the ideal Olympic spirit.

While for several people is a ‘multicolored mess made by children in crafts’, the logo colors are the ones in the Brazilian flag: yellow, blue and green.

In the logo you can read the word ‘Rio’ (green forms the letter ‘R’, the yellow forms the letter ‘I’ and the union of the yellow and blue you can see the ‘O’, pretty fucking cool if you ask me).

The trophy can also be used as a medal holder.

The logo is a complex visual identity that represents Rio and was created to be universally understood.