Who ever said girls have a better choice of clothing straight up lied – or hadn’t seen the most recent drop from Norse Projects at GAG.
Hailing from Copenhagan these guys work within the constraints of classic styles, forcing them take detail to a whole new level. They don’t settle for “just a crewneck sweater in five different colours” they design and deliver so many refreshing new takes on the classics we know and love.
These freakish Danes-of-detail meticulously pack the basics with obsessive detail and world-class craftsmanship. Nothing is diluted. Their materials are quality, with many of their pieces being fashioned out of 100% cotton or merino. They cut out the fillers and deliver something you oughta be proud to wear, because they are.
Some people love added bells and whistles, extra buttons and domes for no practical reasons - Not these guys, they just give you everything you need and nothing you don’t. The result is lifelong quality and admirable luxe. This is clothing
you can wear and not look as though you’re obviously wearing “designer made darling” but still allows you to feel that way. It’s so effin’ effortless - we feel bad saying that because we know the painstaking hours that would have gone into the craftsmanship of all of these pieces.
So seriously pop in store or online and treat yourself to some fine of Denmark’s finest. The only negative criticism we have is that it’s too hard to choose what piece you want. Shop Norse here.