there’s a lot of ppl who complain that they don’t get the hype w loona but tbh, personally, bbc played a big factor on why i love and anticipate loona. blockberry creative has done unreasonable risks that early fans doubted a lot, including me. they planned an 18 month project to showcase one girl out of 12 for a month with an individual music video and an EP. none of the big 3 have dared to do that (and for a good reason, it’s stupid! imagine investing in a gg with members they didn’t have yet!!!) they employ brilliant concepts, far more complex than MANY other groups because they carry it through. loona is built on its complexity (loona’s very name is an example already). they have amazing writers who theorize the loonaverse concept, write music videos, do historical research, and plot their timeline EVEN ACCORDING TO ASTRONOMICAL EVENTS (we once waited for an eclipse to get content). they have innovative and daring producers who understood how kpop is nowadays and played out of its rules by surprising everyone with the high budget they provided for loona (if im not wrong, jyp invested 400,000 USD for twice while loona is around 4,000,000 USD nbd). they target both korean and international fans and equally provide for them (eng and kor subs always!!!) and the AMOUNT of pre-debut content is insane. they also shoot music videos like it’s no big deal (they’ve gone to france, japan, iceland, london, taiwan, hong kong, LA, new zealand, and prague). no one can compare to how they are building up this debut. plus!!! they don’y shy away from lgbt themes (as many people have claimed). they have the most caring managers, directors, and staff who feed them well (unlike companies who won’t shut up abt diets), really look after them when they’re uncomfortable, make bets abt pizza with them, and cry with them when they perform as ot12 for the first time. and yes, loona members may not be composing their own songs, but bbc works with a range of accomplished, highly experienced songwriters who don’t stick to one sound (see loona 1/3, oec, yyxy, AND the individual ones; the songs are filled to the brim with diversity and experimentation and absolutely no limits). hell, yyxy had a collab with a western artist (grimes) PRE-DEBUT. that’s unHEARD of.
there are still many, many things that can be said, and yes, bbc may turn out to be not as perfect as a lot of us think but right now, im really blown away and curious at their precision for their craft, in producing loona, and how they will continue later on. loona and bbc have been playing the waiting game for two years now. this onslaught of popularity is recognition of that. so many people—artists—worked hard for their august debut and the days to come. we have to give credit to where credit is due.
andulkaphoto
turnnoffyourmind
janainaart
theartofmadeline
germansingergirl
