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@pixelfkr-blog
Fort Walla Walla has a long history of being a trading post of the Northwest when the land there still had not been largely settled. With that in mind, I chose to take an old western approach through aesthetic and bottle choices. Cellars.
A twenty-two year old Northwest brewed addict of skiing and design, living in Seattle with a BFA in Visual Communications.
Fort Walla Walla Cellars Packaging for Fort Walla Walla Cellars. I chose the bottles to relate back to the history of the actual Fort Walla Walla and convey the overall feeling of the town Walla Walla itself in this redesign.
Cloud 9 Condoms Cloud 9 condoms are an ultra thin latex version of America's favorite condom, Trojan. My approach consisted of redesigning the package to provide easy dispensing with a modern, up-scale feel and subtle humor.
Brand Usage A look at the wide range of brands that I interacted with in a 24-hour period represented through an infographic.
Tester.1
1. yes the navigation side bar is very useful and easy to find the pertinent information about the designer and his work. The contact info and the about me section could be separated so that you could contact the designer from that site page. 2. yes, the site has an overall uniform feel that when you actually click on the project/work itself it allows you to experience it for the first time rather than from the homepage itself. It transforms from a black and white image/logo of the work to the actual colors and the project as a whole. 3. This designer has a very clean aesthetic and yet shows an array of different styles depending upon the client. 4. The site is clean and concise, there are little details like when the arrow hovers over the work it fades or the site navigation sidebar it darkens a little. The simplicity makes it easy to navigate and not overwhelming.
Site Usability
Follow the link to my site, complete the following usability tasks and answer the questions.
patrickfeslerdesign.com
Tasks
Find my contact information such as email and phone number.
Now return to the home page using any method.
Locate all 8 projects.
Find resume, download and open.
Questions
Is my site intuitive and easy to navigate in order to view my projects, learn a bit about me and find my contact info?
Does the site look clean and show off the work more than the site itself?
What is your overall impression of me as a designer after visiting the site?
Is the site missing anything that you feel is necessary?
Site Content
My current site: www.patrickfeslerdesign.com About Hello, my name is Patrick Fesler. I am a 22 year old Northwest brewed addict of skiing and design. Living in Seattle, I am currently finishing my degree at Cornish College of the Arts for a Bachelor of Fine Arts in Visual Communications.
Conversations and Adaptations
My audience is coming to view the work I have created to prove what I am capable of creating. On top of that, they most likely would want to know a bit of background about myself and furthermore industry related experience.
THINGS TO ADD
Resume
Statement about myself
Website: Question to Ask
Should my navigation bar be horizontal or vertical?
BRAINstormy
AUDIENCE. Who are your imagined or “ideal” audiences? (Hint: “Everyone” isn’t specific enough). I am targeting employers and potential clients. But mainly those whom work within the ski-industry. Laid back, like-minded individuals who love the act of skiing.
SELF, IDENTITY, & VOICE. Describe the self you want to write into being, what kind of “voice” do you want to employ. A not too serious, chill persona, maybe drop some slag or skiing references. A very informal voice to truly reflect myself.
AUTHENTICITY & BRANDING. Describe the balance you’d like to strike between personal and profession, “authenticity” and “branding.” I would like to bring my goofiness to the table, yet show my ability to design thoroughly.
CONTENT. Brainstorm lots of possibilities for the kind of content you imagine your website and social media containing. I'll create a website. Main page will include my logo, projects, link to work and a link to contact me. Logo takes you back to home page, link to work takes you to homepage where the projects are located. Contact page includes a bit about myself, a photo and contact info.
SITE AND SOCIAL MEDIA? What combinations of website and social media are you thinking of using, and why? Cargo Collective, much customizability. A bit harder than using something such as Wix.
PARTICIPATION. hat strategies do you imagine implementing in order to engage your audience in participation, to make your presence interactive? Thinking I could use my existing Instagram to publish current project in progress and others could respond and like the photos that I post up.
YOUR GOALS. My goals are to draw others attention and leave them knowing a bit more about me, singling me out from the rest of the group. Build a cohesive portfolio that is eye catching, yet not gimmicky.
Stalking an Artist: Nate Abbott
Nate Abbott is often known for his amazing photography throughout the ski-industry. When he is not on-location, he writes articles for Freeskier Magazine. The man is constantly traveling around the world for photoshoots and commuting between his residence in both Colorado and New York City.
Nate’s intentions are to showcase his photographs that he captures of professional freeskiers to the world. The audience for the most part are freeskiers. Secondary audience is others from similar action sports. And the unintended audience is possibly other photographers outside the skiing industry. The constraints of the platform (blog form) is that one is not allowed to comment on the posts. The affordances are that the platform allows for the pairing of both text and image.
Short write ups, much excitement, skiing terminology, intelligent, pairs well and often explains the photographs that are included (which are the focal point) The obvious and unsurprising pattern in Nate’s posts is that he most often pairs photographs with short to long explanations, comments or thoughts directly about the photo or what he was thinking during that moment. This a total given being that he is a photographer.
I feel as though the strategies that are used throughout the posts are common place, especially when it comes down to photography. Photos often speak for themselves, but adding a blurb or short write up only adds more depth and understanding of the whole experience in front and behind the lens.
Project #2: Personal Progress
So far, for project #2 I have honestly not made any progress at all aside from choosing whom I am going to analyze. My plan is to immediately begin to analyze this person.
Writer's Notebook Assignment #3
Describe the rhetorical situation of the site you're looking at. What's the exigence on this site (what is the author responding to? What is s/he trying to achieve as s/he writes?) Who is the audience here -- the intended audience, a secondary audience, who might be an unintended audience due to context collapse? What are the constraints and affordances at this site due to the platform? What genre (or genres plural!) are included here? Nate's intentions are to showcase his photographs that he captures of professional freeskiers to the world. The audience for the most part are freeskiers. Secondary audience is others from similar action sports. And the unintended audience is possibly other photographers outside the skiing industry. The constraints of the platform (blog form) is that one is not allowed to comment on the posts. The affordances are that the platform allows for the pairing of both text and image.
List, list, list as many observations as you can about the writing choices of the page -- linguistic and other modes! (Remember, in this context, "writing" is shorthand for all composing strategies -- words, lengths and types of sentences, tone, image selection, arrangement of visuals and text, font choice, etc.) Short write ups, much excitement, skiing terminology, intelligent, pairs well and often explains the photographs that are included (which are the focal point)
What patterns do you see in the artist's choices? What choices to you as more powerful, interesting, confusing, effective? How is the writer working with or against the patterns of the genres included, or the constraints of the platform? Or what seems out of place? (Note: rhetorical choices aren't always effective, so it might be just as interesting to note something that seems out of place or not to be working for the rhetorical situation). The obvious and unsurprising pattern in Nate's posts is that he most often pairs photographs with short to long explanations, comments or thoughts directly about the photo or what he was thinking during that moment. This a total given being that he is a photographer.
Begin analyzing the strategies the artist has used. Why do you think they made the choices they did? How do these choices fit together to create a whole that works in the rhetorical situation? How does the artist's choices speak to what you wanted to find out or any of the questions posed on the assignment handout? I feel as though the strategies that are used throughout the posts are common place, especially when it comes down to photography. Photos often speak for themselves, but adding a blurb or short write up only adds more depth and understanding of the whole experience in front and behind the lens.
Online Artist: Nate Abbott
Nate Abbott
A prominent photographer in the ski-industry and writer for Freeskier Magazine.
http://blog.nateabbott.com/ http://nateabbott.tumblr.com/ https://twitter.com/nabbott https://facebook.com/nateabbottphoto http://instagram.com/NateAbbott#
Assignment #2, Part 1
What are some questions or concepts in our readings/discussions in the past week that have piqued your interest and that you might use this project to explore further? List several and write about why they're of interest to you. (If you're unsure, you could refer to the "Questions to Consider" on the assignment handout).
What kind of online writing strategies, genres, or social networks do you want to learn more about using as an artist? Again, list several and write about why they're of interest to you.
What would you like to gain from this project as a writer? As an artist? As someone who'll be working on your own online professional self-presentation in a few weeks?
Design Portfolios: In's & Out's
The struggle is real. Everyday we as human beings are both working with and against each other. This is especially true in the design industry. Our blue planet is flooded with all sorts of design talent for a wide variety of needs. Networking with others and showcasing your talents are a must in this industry, it is the only way to separate yourself from the rest and arrive noticed.
In our day and age as designers, an online presence is now mandatory. You must be able to provide a URL to prospective employers or clients in order to show them your talents and what you are capable of or you will be disregarded. These online portfolios gives them a better understanding of who you are as a designer and if your work may or may not gel with what their particular needs are. There is nothing else more valuable than having a portfolio and any professor or even professional will continually remind you of this. The general rule when it comes to having an online portfolio is to keep it simple. When one says 'simple', this means paired down to bare bones, not much thrills to highlight the work itself compared to other types of websites. Many professionals recommend having a maximum of 10 design pieces online to pull in a potential employer or client and then extra design pieces in which you present with a physical portfolio along with your online content. Some other obvious aspects to keep in mind for an online portfolio is to have a page with your contact information. This should include a professional picture of yourself, email and phone number. And of course, make sure to have a resume up there so that others may see your work history. With the evolution of the internet in the past 20+ years, it has been a great revolution in networking with others and providing you with great opportunities, be sure to utilize them.
For an idea of what not to do, take a look at this: http://theworstportfolioever.com/
Next week I will be posting of other ways to further market yourself through the internet, be sure to check back.
Titles
These are possible titles:
Now & Then
Then & Now
Online Design Portfolios
Newschool vs. Oldschool
How does one get noticed as a designer?
How To: Get Noticed as a Designer
Now & Then
The struggle is real. Everyday we as human beings are both working with and against each other. This is especially true in the design industry. Our blue planet is flooded with all sorts of design talent for a wide variety of needs. To separate yourself from the rest and arrive noticed, then networking and showcasing your talents are a must in this industry.
In our day and age as a graphic designer, an online presence is now mandatory. You must be able to provide a URL to prospective employers or clients in order to show them your talents and what kind of aesthetic you carry. All of this gives them a better understanding of who you are as a designer and if your work may or may not gel with what their needs are.
Aside from an online portfolio, it is smart to further market yourself through the internet by having a LinkedIn profile. It can show mutual connections that you may have with a potential employer, comments that others have to leave about you professionally and skills that you obtain.
The internet has been a great revolution in networking with others and providing you with great opportunities in which older designers did not have as much. Before every designer had their portfolio online, they had to seek out companies and firms that they wanted to work for by showing up in person and doing a cold call. On top of that, networking was definitely a must, which it still undoubtedly true to land a position.