lately i've been a feminist killjoy.
2.
i pirate all my media, and therefore am not familiar with most tv commercials. i went to a superbowl party. around me were appetizers and bean dip and wine and the rolling movement of people talking - and meanwhile i was sitting there, stonefaced and bonechilled. the extraordinary, willful, in-your-face sexism and racism of advertising. what an odd whiplash: the warm and smiling hosts handing me nachos - in the background, some casual repetition of conservative gender roles. more than once i had to turn to my girlfriend - are you seeing this?
3.
often i think of how rainbow capitalism is a canary in a coal mine. i think of what one google employee said when they took down their "don't be evil sign" - he mentioned that while it hadn't really done anything, the removal of it was... eerie. it isn't that i needed pride-themed fast fashion items from target. it's that the pushback to said items has now resulted in the company's looming silence. it's that the pushback worked. target is now among the list of companies aiming to "roll back" DEI initiatives. a false friend, i guess - but a bellwether nonetheless.
4.
i remember five, ten years ago rolling my eyes at the faux-feminist faux-activist stuff advertisements would put out. i mean, who can forget that pepsi ad, oh my god. i remember girlboss anthems and lukewarm representation. but it did seem like someone was, you know, trying to be thoughtful. but if we follow the money, i think it's fair to say it used to be a good idea to at least appear "politically correct." now though - who cares? look at the man we chose for politics.
5.
i am working my girlfriend through her first watch of FMA: Brotherhood. it should be a sweet deal, and instead, i oscillate from peaceful to pacing. the ads drive me insane. i've been counting - at least three involve a man silencing a woman in some way. two involve a white man silencing a woman of color. in my least favorite, she's sitting at her desk, trying to say the same thing he's saying. but he keeps fucking interrupting her. ha ha. don't even ask me what the ad is even for. i don't understand the plot of the thing. i think the whole idea is just "man talks over a woman. buy our product" but with like, somehow worse pacing.
6.
on national tv, in front of millions of viewers, kanye posts an ad for his website that is selling a single white T shirt, a product titled HH. a swastika is emblazoned on it. people can't even talk about how fucking terrible that is - their videos get flagged as soon as they actually say what's happening. i am sitting at home staring at my stupid phone, just quietly stunned. we can make a rapist president, but we cannot say the word rape on most social media platforms. elon can nazi salute on television without consequence, but you can't use the word "female" in your research grant request without being flagged. the enormity of it all is impossible to grasp.
7.
there's a company called "his", which sells things for erectile dysfunction. the ads are trucks and masculinity and very gender affirming. the same company has a "hers" line, which is a barely-tested weight-loss injection developed and sold by recently-rebranded absolutely evil company Eli Lilly. in the ad, women who are "overweight" grapple with their barely-visible stomach and smile, beautifully at peace while delivering their own "treatment."
8.
i read a lot, though. i spend a lot of time online. someone recently said i write almost exclusively from a place of panic, which they didn't like. it made me laugh though - can any artist say differently right now? still. still! i sat on that couch and watched how casually bigotry is repeated, with no real audience reaction. am i just radicalized and unfortunately very easily annoyed? am i the problem here? can't i just like, relax and let it happen?
9.
we stand in line at the movie theatre. i make some snide remark about how the poster we're looking at is basically "sexy trophy smiles knowingly at our hero, nerdy boy". from behind me, some guy snorts down his nose. feminist killjoy.
10.
the thing is. i don't want to be like this. it's just like. in my fucking home.
