SMS Marketing - The top 3 ways how to collect SMS opt-ins
Text messaging is a great way to engage people - text messages get read quickly and people respond fast; which is not surprising if you think more than 6 Billion text messages are sent per day in the US alone.
But how do you build up your mobile subscriber list? There are few different tactics. Continue reading to learn more.
The top 3 ways how to collect opt-ins for SMS marketing:
Have your customers text you list your Pony Express number publicly and have them send a text to you to opt-in
Install the Pony Express web widget on your website
Go old school; collect phone numbers in store with a pen and paper. Make sure it is clear that you will message then at a later time
When messaging potential subscribers, be sure to:
Remind them who you are! Especially if this is your first contact or if they didn’t save your number
Clearly explain the incentive for opting in
Define the frequency at which you will contact them
Be respectful. This is their personal phone number. Treat this privilege with care.
Here are a few of examples of how you can text customers to get their permission to opt-in:
“Join the club! Text YES to sign up for the Pizza Pony Express mobile mailing list for weekly promos on delicious pies.” 💬
“Respond VIP to join the mobile club of the Wild West Cinema and Theater. As a VIP member, you’ll get early access to shows and events. Receive occasional texts about the latest premieres and debuts.”
“This is Bill’s Saloon. Text DAILY to get daily updates or WEEKLY to get weekly updates on our events and happenings.”💬
Don’t forget to allow customers a way to opt-out of mobile messaging at any time - it’s the law. No worries though; Pony Express helps you be compliant - when you text from the dashboard, the first message you send to people automatically includes instructions on how to unsubscribe by texting “STOP”. Click here to learn more.
Ready to start texting? Sign-in now and get free credits.
