Posada Media

Marketing to U.S. Hispanics is our Passion! Visit us at PosadaMedia.com

[posadamedia]

-Nielsen.com #multiculturalmarketing #marketing #digitalagency #digitalmarketing #advertisingagency #advertising #seo #smm #culturalrelevance

[posadamedia]

According to packagedfacts.com, compared to the general population, Hispanics are more likely to be dog owners, and less likely to bring a cat into the home. Additionally, they are more than 3 times as likely to own birds. #mobile #mobilemarketing #advertising #brandingstrategy #agency #creative #webdesign #digitalagency #business #contentmarketing #socialmediamarketing #culturalrelevance #multiculturalmarketing #mobilemarketing #apps #marketing

[posadamedia]

Happy #Thanksgiving

[posadamedia]

#mobile #mobilemarketing #advertising #brandingstrategy #agency #creative #webdesign #digitalagency #business #contentmarketing #socialmediamarketing #culturalrelevance #multiculturalmarketing #mobilemarketing #apps #marketingdigital

[posadamedia]

Where creativity abounds, the possibilities are limitless #marketing #marketingagency #advertising #brandingstrategy #agency #creative #webdesign #digitalagency #business #contentmarketing #socialmediamarketing #culturalrelevance #socialmedia

[posadamedia]

http://ow.ly/338A303tT9u #marketing #marketingagency #advertising #brandingstrategy #agency #creative #webdesign #digitalagency #business #contentmarketing #socialmediamarketing #culturalrelevance

[yahooadvertising]

Introducing Tiles, Yahoo’s Newest Mobile Ad Format

By Andrew Balfour, Global Creative Innovation Lead

Time spent consuming media on mobile devices has surpassed traditional TV, and at Yahoo we’re working to build advertising solutions that help marketers take advantage of this growth. Today we’re excited to introduce Yahoo Tiles, a new mobile ad format that brands can leverage to reach consumers through engaging, interactive content.

Yahoo Tiles enables brands to tell visually compelling and immersive stories on mobile devices in a post-tap environment. When consumers click on a mobile ad, they are taken to a custom mobile landing page that can feature 360-degree content, including video and images, as well as dynamic and interactive features such as video, swipeable images, and social feeds. With its lightweight design, Yahoo Tiles delivers a more engaging and seamless consumer experience for mobile native, video and display ads.

Available for advertisers through Yahoo Gemini and BrightRoll, Yahoo Tiles ensures that brands tell a more creative and compelling story across Android and iOS devices. This format helps advertisers reach diverse audiences at scale, including more than 600 million mobile users on Yahoo and across our extended network. Brands can work with Yahoo’s ad creative tech team to build, support, and scale their mobile campaigns.

Early adopters of Yahoo Tiles are already seeing success. One QSR advertiser saw a 4x lift in user engagement when designing an experience for users to swipe through multiple flavors of their product. In another instance, a CPG brand built an immersive 360-degree dinner experience to draw in the consumer and saw a 5x lift in time-earned, or the average time a consumer spent viewing and interacting with the ad. Building on these early results, the team continues to work with advertisers to identify new ways for Yahoo Tiles to increase performance and tell rich brand stories.

Contact your Yahoo representative today to learn more about how Yahoo Tiles can help you achieve your brand’s objectives. Don’t have a rep? Request a callback.

[dosocial]

12 Things Not To Do When Using Digital Marketing In 2016

Digital marketing in 2016 comes with a new set of problems, pitfalls, technologies, innovations, strategies, and opportunities. It also comes with plenty of chances to mess it all up. In other articles, I’ve discussed some of the lurking dangers and problems that face digital marketers. In this article, I want to […]

http://www.forbes.com/sites/neilpatel/2016/03/10/12-things-not-to-do-when-using-digital-marketing-in-2016/#22214bd23ac2

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A sea of data.

Living with the sharks off the coasts of Nice and Monaco, Jacques Cousteau and the six oceanauts of his 1965 exploration team were in this underwater habitat for just over three weeks. From 336 feet down, they used the IBM 1050 Data Communications System to report findings back to the surface. Having the 1050 System opened up new possibilities for seeing what humans could do under pressure, ocean pressure. Today, IBM continues to help people explore new frontiers underwater, on land and beyond. Stay curious friends.

Learn more about IBM and ocean exploration →

[articleblogin]

Link Building: Top 10 Link Building Strategies to Improve Rankings

Link Building denotes the process of getting external pages to link to a page on your website. Link Building is one of the vital process used in SEO. It is a tough and time consuming process because it has no specific formula. The expert needs to depend on his experience and knowledge to build links

To improve your SEO you have to build good quality of backlinks from good quality of website and good domain authority website. In this article you will find 10 ways to get your ranking faster. These 10 link building strategies will definitely improve your rankings. To get benefits read more:

[marketingup]

5 Logos con Historias Curiosas

           Los logos son la manifestación grafica de nuestro mensaje. Colores, formas suaves o angulosas, fuentes, inclinaciones, iconografía, simbolismos: son todos elementos que nuestro cerebro considera a la hora de generar un juicio acerca de las marcas.

           El paisaje urbano es casi inseparable de la cantidad de logos que la definen. Son inteligentes, evocadores, multisignificantes, evolucionan y forman parte del imaginario colectivo. Es seguro que cada buen logo guarda una historia curiosa, por ahora les presento algunas de las más interesantes.  

5.-DOMINO`S PIZZA: Antes de ser Domino`s era llamado DomiNick y era un pequeño restaurante con ventas modestas. Fue comprado por Tom Monaghan quien cambio su nombre y se decidió por el logo que hoy conocemos. Sin embargo su intención era agregar un punto por cada tienda abierta, actualmente lleva tres puntos que son las tres tiendas que Tom gestiono al principio. De haber llevado a cabo su idea original, el logo tendría más de diez mil puntos blancos.

CONOCE LOS OTROS 4 LOGOS CON HISTORIAS CURIOSAS AQUÍ

SÍGUENOS EN FACEBOOK

SÍGUENOS EN TWITTER

SUSCRÍBETE A NUESTRO CANAL DE YOUTUBE

[posadamedia]

Hispanics Heavier Consumers of Video Via Smartphones

U.S. Hispanics are twice as likely to download videos than the general population according to a study by PwC. According to some respondents, Internet video offers an inexpensive alternative to cable or satellite TV, and also allows access to programming not available through other channels.

[posadamedia]

Hispanics Consume more Sugary Products and Less Fruits/Vegetables

U.S. Hispanics consume more sugary sodas than the non-Hispanic, white population (53% and 37% respectively), and less fruits and vegetables on a daily basis. 

[posadamedia]

Hispanic Consumers Heavy Users of Social and Mobile for Local Shopping Information

U.S. Hispanics outpace non-Hispanics in the use of mobile devices for local shopping (48.5% vs. 32%). While they use search engines more than mobile apps for local shopping, they do rely more on mobile apps for local shopping than non-Hispanics and also index higher for social media usage to shop locally, on all networks except Facebook.

[posadamedia]

Hispanic Market News

Check out the latest Hispanic Market News, brought to you by Posada Media

[posadamedia]

Projected population growth of the U.S. Latino market is not the only benefit of engaging this growing population segment.

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Ad portas de cerrar el año, conversamos con dos destacadas figuras del Marketing Digital latinoamericano sobre los avances del sector durante el 2014, y los nuevos desafíos que nos depara la inminente llegada del 2015.

Si bien somos una industria emergente, hemos mejorado a pasos agigantados...