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Going Green
Going Green
Over the last few years, consumer awareness about the environment and climate change has caused many beverage companies to go green and implement eco-friendly practices. According to Mintel, in 2010 more than one-third of all survey respondents siad that they would spend more money for environmentally friendly products. One result of this trend is that still bottled water sales have stagnated in…
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Coca-Cola's Bold Partnership with Green Mountain Coffee
Coca-Cola’s Bold Partnership with Green Mountain Coffee
Earlier this month, The Coca-Cola Company announced a 10-year partnership with Green Mountain Coffee Roasters, Inc. This collaboration would result in the development and introduction of coffee pod products for use in GMCR’s upcoming Keurig cold at-home beverage system. The company purchased a 10% stake in GMCR for $1.25 billion. The partnership provides GMCR with access to Coke’s global…
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Rooibos Tea Brand grows 330%
Rooibos Tea Brand grows 330%
In 2009, Rooibee Red tea was sold in farmers markets in Louisville, Kentucky. Today, the product is available nationwide, at retailers such as Whole Foods, Kroger and Costco. The product is undergoing USDA organic certification and it has experienced vast brand exposure over the last few years. In 2011, the product won 1st place at the North American Tea Championship. According to Heather Howell,…
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The Power of Omega Fatty Acids
The Power of Omega Fatty Acids
The average American diet is low in omega fatty acids. On average, Americans consume less than 185mg per day, whereas health experts recommend 250-500mg per day. Omega-6 can be found naturally in eggs, poultry and meat, whereas omega-3′s are found in fish oil, fatty fish, and certain seed oils. The recommended ratio of omega-6 to omega-3 ranges from 1:1 to 4:1; however, the typical American…
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Antioxidants: Super Ingredient?
Antioxidants: Super Ingredient?
Whether we realize it or not, everyone is exposed to oxidation. Oxidation is a natural process, which can cause free radicals to form in the body and do damage on body’s cells. Antioxidants have been proven to reverse the process by ridding the body of free radicals. For the average consumer, receiving an adequate amount of antioxidants per day is increasingly difficult. Recently, consumers have…
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Twist It Up
Twist It Up
A new beverage brand, Twist, combines RTD coffee and whey protein in an innovative drink concept. According to the company’s CEO, Gavin Beck, the beverage industry needed a more user friendly option when it came to RTD coffee. The product has a 250ml PET bottle and a unique filter which stops any lumps from forming when the water is added. The company believes that its first adopters will likely…
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Flavors: Citrus
Flavors: Citrus
According to Beverage Industry’s 2012, New Product Development Survey, orange, lemon and lime were the top flavors used by beverage formulators in 2012. Citrus flavors are very popular and well-known all around the world. With so many different types of citrus, citrus flavors are extremely versatile. Lately, consumers have demanded a wider array of citrus options: kumquat, grapefruit, Valencia…
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Bolthouse Launches Instagram Campaign
Bolthouse Launches Instagram Campaign
Over the last two years, consumers have featured Bolthouse Farms on instagram under ‘#bolthouse,’ all without an official Bolthouse social media campaign to fuel it. However, the company is now beginning to tap into this market and engage with consumers via this channel. According to the director of brand engagement, Pamela Naumes, “We decided we should tap into natural behavior that was already…
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Scented Beverages: A Way of the Future?
Scented Beverages: A Way of the Future?
In 2012, PepsiCo obtained a valuable patent, one which could be applied to RTD beverages, syrups, concentrates, carbonates, non-carbonates, and shelf-stable products. This patent is essentially for an ‘aroma delivery system.’ As opposed to regular containers, which lack the proper ventilation to release the product’s scent, the container would have gelatin capsules which are broken when the…
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Teen Drinking at an All-Time Low
Teen Drinking at an All-Time Low
According to the Monitoring the Future study, teen drinking has reached a historic low since the study began in 1975. The annual study, which is conducted by the University of Michigan and funded by the National Institute on Drug Abuse, is considered the standard for substance abuse research among teens. The world’s leading spirits, beer, and wine company, Diageo, commented on the study saying…
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Coconut Water's Rapid Growth
Coconut water is no longer the tropical mystic beverage that it was in the past. Over the past…
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Oceans Omega Offers First Omega 3 Shot
Oceans Omega is the leading supplier of soluble Omega-3 DHA and EPA used in food & beverage…
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Protein-Fortified Beverages Revive Sports Nutrition
Over the past few years, sports nutrition has lost a considerable amount of the beverage market…
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Tea's Health Benefits Contribute to Sector Growth
After water, tea is the second most consumed beverage in the world. According to a study…
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Coca-Cola's 'America is Beautiful' SuperBowl Ad Ignites Controversy
Last Sunday, most Americans were tuned into the SuperBowl to watch the game, halftime show and…
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Juice Could Impact CPG Market
With so much negative press surrounding the term ‘juicing,’ its not surprising that beverage…
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Performance Drinks Grow in Popularity
The Performance Food and Drink Category has grown 10 percent. Consumers are looking to improve…
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